1. TRIBES
BY: SETH GODIN
Scott Roger & Shannon DePaul

2. About Seth Godin
- Author and marketing
consultant
- Attended Tufts
University (Class of
1979) with a degree in
Philosophy & Computer
Science.
- Completed MBA at
Stanford Graduate
School of Business („83-
‟86)
- http://www.sethgodin.co
m/sg/bio.asp

3. What is a Tribe
• “A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea”(1)
• Tribes as described by Godin need a shared interest, a
way to communicate, and most importantly leadership.

4. Leadership
• Leaders create movements. “A movement is thrilling. It‟s
the work of many people all connected, all seeking
something better” (5).
• Leaders make things happen and challenge the status quo.
• Tribes want leadership and connection

5. Godin‟s theory:

6. Leadership is not Management
• Managers are not necessarily leaders
• http://www.youtube.com/watch?v=8NPzLBSBzPI
• The distinction between managers and leaders is that
leaders create new processes and create change while
challenging the status quo.
• “Management is about manipulating resources to get a
known job done…Managers manage a process they‟ve
seen before”(15)

7. The Balloon Factory and Unicorn
• Godin uses the example of a balloon factory to explain the
status quo:
• Employees are afraid of change in their environment and are
persistent and resistant.
• The unicorn represents the leader, who can disrupt the
normal flow of work at the factory, because they want to
create change.

8. Micromovement and the Web
• Tribes are now media channels that are connected.
Today, your movements do not have to be large.
• “The Web connects people. That‟s what it does. And
movements take connected people and makes change.”
• Create a manifesto
• Make it easy for your followers to connect with you and one another
• Track your progress (public so followers can see)

9. Core Fears
• Godin challenges reasons why we don‟t lead.
• Fear of failure
• Fear of criticism
• Fears of apathy
• Fears of discontent
• Fear of the status quo
http://www.youtube.com/watch?v=Ot1Ahvjo8vI
“The only thing holding you back from being the kind of person who
changes things is this: lack of faith. Faith that you can do it. Faith
that it‟s work doing. Faith that failure won‟t destroy you” (71).