28. Example: GardenWise Ask the Pros Born of a nurtured community of gardening pros and Master Gardeners Questions and answers are printed in the magazine Users invited to submit online All Q&As are searchable in online resource Lessons Learned
45. Questions & comments are most welcome. Shannon Emmerson [email_address] .com http://www. canadawide .com Questions?
Notas do Editor
Good morning, thanks for having me. Spend a little time today talking about how we at Canada Wide approached the challenge of developing a digital business -- taking some of our best-known print brands and extending them into the online space. Slightly different challenges than working with a specific brand -- but hopefully some of the things we’ve learned could help your products as well