1. Task 1

2. Question as a heading to
draw people in and also
makes you read on to
find out if you did know
the information
Use of
conciseness to
keep people
interested and
to keep them
reading.
Bullet points
to split up
the writing
and to state
several
points.
Bold text to reinforce
important text and
make peoples eyes
drawn towards it
more. Also makes
the important text
stand out more so
it’s the first thing
people may read
Capital letters to make it
look more important and
Slightly larger text to catch your attention.
explain more about
the poster. Also
relates more to
question header.
Clarity and accuracy
has been used here
to show facts
two colours, black and
grey, shows professionalism
and looks more factual and
important. Keeping the
colours dull is suitable for
the poster and dull shows
negativity which is
appropriate as the poster
has a negative message.
This poster has previously being used for the Lancashire's council. They have used a large, bold font for the title, which is
asking a question, however because it just says ‘Did you know?’ makes people read on because they will want to know what
they might not know. The use of capital letter in the header and the bold font make it look more important and stand out
from afar. Underneath the header is a slightly smaller text to answer to the question header, they have used a smaller text
as they want it to stand out more but not too much to distract the other larger text. The sub heading is still bold as its still
important and they want people to know that. Clarity and accuracy has been used in the facts, as the facts all laid out
clearly but they also have to be accurate as they are using numbers so they need to make sure they are correct. They have
kept the colours simple by using black and grey, these colours look professional but also quite dull which resembles what
they are stating in their leaflet as their ‘tax has almost doubled since 1997’ which, to many people is a dull and sad things
which these colours reflect. They have used a slogan at the bottom of the poster, which again is in capitals, bold and a larger
text size. This makes it stand out and look more important as its one of the first things people will see and most likely read
when they first look at the poster, so by also making is contain little words makes it stick in someone's mind more. The facts
have been broken down with bullet points to make it look like less writing which will keep people reading as many people
get bored while reading a large amount of text.

3. Bold numbers for
instructions make
it clear as to
which steps
comes next, also
separates the
writing up more
making it easier
to follow.
Instructions are in
three different
languages which
may be useful to
some people
Final image blown
out to make
instruction 6
become clearer as
little words as used
so it becomes
easier to
understand.
Simple, clear and black
and white illustrations
used here to make the
instructions clearer and
easier to understand.
Keeping the illustrations
in black and white will
help keep the
concentration more on
what to do rather than
what colours they have
used.
Use of bold makes the
‘important’ section
stand out and look more
important so people will
read this.
Simple diagrams to show people the easy way to put together the object. They have kept the colours just plain black
and white, this is probably to keep people focused on the task as the different colours may count as a distraction. They
have the instructions clear and boldly labelled, so clarity had been used here and also conciseness as the instructions
are kept short however are written in three different languages to help people who may not fully understand, which
therefore will keep customers into being faithful and buy more of the companies product because they help others
who may not fully understand English. The diagrams used here are to support the text used and to make the
instructions clearer. The final illustration they have used shows the final outcome being blown out, this helps make the
instruction more clear as you can see how it all goes together. The font is kept all the same size, style and colour
throughout the instructions, this consistency shows professionalism but also keeps the attention on the steps rather
than being distracted by the colours and different font styles. By positioning the important notice at the bottom left
makes you before you start because its in bold but also you read it again after as it flows along with the instructions.

4. Bold, white writing
here made to stand
out. Having the
heading as ‘the facts’
make people read it
more as when it
comes to safety the
community will want
to here facts and not
bias or made up stuff
which would
therefore lead them
to having trust issues
with the council with
any other important
situations.
Bullet points
used to break up
the large
amount of text
and make is
clearer to people
reading it.
Different links used here to help people in
different circumstances. Written in a bold text to
make them stand out and look important.
Large, bold white font
used to stand out and
catch peoples eyes.
Also makes it easier to
read as it’s the use of
clarity and conciseness
Trusted logo used here
to make people feel
more safe as they
know the council
This leaflet is all about safety which the colour resembles, as the shades of blue used mean stability. It symbolizes trust and
confidence. Having links for people to go to for more advice shows the trust and stability people can have with the council
in East Sussex, by having confidence in them will reassure them. As the leaflet is about internet safety which is why the
leaflet title is ‘E-Safety’ they have used a large, bold and white font to make it stand out and easy for people to read at a
glance. They then have a non bold text underneath in white, again to stand out, which also shows people if they are having
trouble with internet safety there are people out there to support them. They then have facts which are separated by bullet
points which contain accurate information to back the leaflet up, they have tried to limit the amount of text used in the
leaflet to keep readers interested. They keep the layout simple with the same colours used throughout the leaflet this
shows consistency and looks more professional. They also keep the front page of the leaflet simple so people do not get
distracted by other things going on around the important text. As the topic of the leaflet is an important issue, there is no
bias content in the leaflet as everything stated is true and the facts therefore many people will trust this leaflet which again
resembles the colour blue of trust.