Matt Cutts Blog Presentation

1. Straight from Google: What You Need to Know Matt Cutts WordCamp May 30, 2009 mattcutts.com/blog/

3. Why do you blog?

6. Emmy

9. If you're blogging for yourself: You've already won!

10. "I want to do better in Google."

11. WordPress is a great choice

12. WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)

13. My plugins

15. What's PageRank?

17. What's PageRank?

19. How does Google rank pages? You want to be relevant and reputable

22. What will your visitors type?

24. Keyword tool - brainstorm!

25. Url structure

26. Tweaking titles, urls, content

28. Don't overdo it

30. Gaining a Reputation

31. Be interesting

32. Update often

33. Apply Katamari Philosophy Credit: LaMenta3

35. Make a video

37. "Free" links - google.com/webmasters/

38. Google.com/webmasters/

39. Google.com/webmasters/

40. Evergreen content - Google Analytics

41. FeedBurner

42. Avoid shortcuts and scams

43. "Google Money Tree"

44. Avoid paid posts

47. .. /blog/wp-content/uploads/authors/Pletal.html

50. Thanks! mattcutts.com