Media Leaders Forum 2006 (Sydney, Australia) - From Digital Home to Mobile Universe.

1. from digital home to mobile universe: the technological outlook Shane Williamson Senior Consultant DRC [email_address]

3. http://www.destinationcrm.com/articles/default.asp?ArticleID=5672

4. 2 Lifetimes of Technology 1844 Telegraph 1876 Telephone 1877 Phonograph 1887 “ Platter” Record 1888 Kodak Camera 1906 Radio Broadast 1927 TV 1936 Programmable Computers 1947 Polaroid Camera 1981 PC 1979 Cellular Phone 1910 Talking motion picture 1921 1 st Robot built 1942 Isaac Asimov’s 4 Robotic laws 1929 Car Radio 1932 Polaroid Photography 1940 Colour TV 1951 Video Tape Recorder 1962 Audio Cassette 1963 Video Disc 1965 Compact Disc 1971 Microprocessor 1971 VCR + Liquid Crystal Display 1973 Ethernet 1979 “ Walkman” Audio Cassette tape 1984 CD-ROM 1988 Digital Cellular Phone 1989 HDTV 1990 WWW 1995 DVD 1950 Turing “Test” For AI 1956 1 st Robotic Company 1961 Industrial Robots 1979 Seeing Robots 2001 MOBILE WEB 2001 Video mobile 2001 iPods AUDIO TELEPHONY VIDEO COMPUTER ROBOTS (AI) 2003 Pet Robots 1800 1900 2000 1810 1820 1830 1840 1850 1860 1870 1880 1890 1910 1920 1930 1940 1950 1960 1970 1980 1990

5. the 3G mobile landscape

7. why 3G is a new category - broadband speeds

8. mobile ubiquity business.three.com.au Sharp SH2101V (FOMA) Touch-panel screen Keyboard Panasonic P2402 (FOMA) Type II CompactFlash™ card Video conferencing enabled Novatel Wireless Merlin U530 PCMCIA data card Fujitsu F2611 (FOMA) 4 10BASE-T Ethernet ports 7 meter range Bluetooth handset Dialogue Flybook Notebook/Tablet PC Windows XP 3G/WiFi/LAN/Bluetooth Mobile phone functionality Sierra Wireless MP 555 Integrated GPS module for vehicle tracking Telson TWC-1150 VeriFone Omni 3600 Triple track magnetic card reader Smartcard reader Integrated printer

9. mobiles are becoming the new media gateway

12. technology and the media in 2006

13. Internet is a richer experience

14. Converging Media Technologies Radio TV Internet Tivo BitTorrent MobileTV IPTV MP3 Analogue Age The Digital Era Commercial media controlled viewing experience user controlled viewing experience

15. Device Case Study: Nokia N90

16. Device Case Study: Nokia N90 mo Movie & still digital camera (Carl Zeiss optics) Voice & video calls Quickoffice software (spreadsheet, word, PPT & PDF) E-mail USB drive Symbian operating system Video editing

17. Device Case Study: Nokia N90 Movie & still digital camera (Carl Zeiss optics) Voice & video calls E-mail

18. Device Case Study: TiVo Series2 with TiVoToGo

19. Device Case Study: TiVo Series2 with TiVoToGo

23. the road ahead

25. Introducing the new competition…. your customers

26. user producers

28. Massive Passives, Gadgetiers & Kool Kids!?!? (from IBM “The end of TV as we know it”) http://www-1.ibm.com/services/us/index.wss/ibvstudy/imc/a1023172?cntxt=a1000062

29. MASS MEDIA CONTENT PERSONALISED RELEVANT CONTENT TIME & SPACE SHIFTED

30. New markets

31. TV content in a mobile world

35. Other’s watching for you Korea to introduce household bots to watch the kids, clean and order pizza South Korea's Ministry of Information and Communications hopes to introduce a series of internet-connected household robots this October. The bots, according to the Ministry, will be able to perform such household tasks as cleaning, monitoring homes, reading to children, and ordering pizza via the Internet. The Korean government also plans to roll out robo-cops that can pursue suspects, and multi-legged or wheeled combat bots within the next five years. The bots will receive most of their commands via a wireless Internet connection , keeping costs down to as little as $1,000, and allowing a malevolent AI or evil scientist to completely take over the nation's network of robots at will. http://engadget.com/2006/01/17/korea-to-introduce-household-bots-to-watch-the-kids-clean-and-o/

36. “ Consumer is an industrial-age word, a broadcast-age word. It implies that we are all tied to our chairs, head back, eating ‘content’ and crapping cash.” Doc Searls http://doc.weblogs.com/ Co-author of “ The Cluetrain Manifesto”

37. Thank you Shane Williamson DRC [email_address] http://spaces.msn.com/shanewilliamson