1. MEDIA
PUT THE SHOW
AT THEIR FINGERTIPS.
the MOBILE RED CARPET
MOD Awards Category Review MOD Judges
Map/Schedule Share a Photo Social Media
Sponsors MOD News MOD Finalists
Leeza’s Place Presenters Donate
mobile
REDCARPET
by CirqleMedia
conversion begins with connection
SHOW INTEGRATION PACKET

2. PROGRAM mobile
DEVELOPMENT REDCARPET
by CirqleMedia
The Mobile Red Carpet Architecture Assessment
After a thorough review of the 2013 MOD
Awards infrastructure and event goals,
Cirqle Media has determined Mobile App
Dev is the most effective platform for
production. It will improve performance,
provide uninterrupted service during the The Winner is...
event, direct-to-load photos and social
• The time invest-
media sharing tools / and while it costs ment will be worth
more to develop, we prefer to showcase the results and
end-goal for this
the best performing model for this year’s year’s MOD Awards
event and hopefully for years to come. Show.
• Updates will not be
We have a shared partnership with a factor, the show is
a timed event (3 day
several app-hosted mobile OS agencies.
period).
This will reduce our speed-to-market and
• We have
development approval process by host-
addressed compat-
ing The Mobile Red Carpet on a certified ibility with activation
platform. By using an App we will have options for all
mobile devices.
greater control and flexibility to expand
our navigation and the overall user-
experience for the 2013 MOD Awards.
Thank you-
Your Development Team
Cirqle Media
It’s All Within Reach. • Event Activation • Lead Capture • Data Retrieval
Mobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media

3. Cirqle Media mobile
MOBILE RED CARPET REDCARPET
by CirqleMedia
The Mobile Red Carpet Architecture Assessment
What is The Mobile Red Carpet?
Devices Supported
The Mobile Red Carpet offers a high-quality mobile bridge for
The Mobile Red Carpet is user-
events, conferences, and trade shows. We allow you to con-
friendly on iPhones, Android
nect with your attendees by creating a customized guide
phones, Blackberries, tablets, and
accessible on all mobile devices.
any other devices that your
audience might use. We offer
There are many ways to utilize the Mobile Red Carpet:
native apps for iPhone, iPad, and
Android as well as a mobile web
• Get the most up-to-date schedules or event news to
app.
your attendees, guests and sponsors.
Speed and Ease
• Give guests an easy way to search for the exhibitors,
Apps provide a faster user
sponsors, area attractions and event exclusives. These
experience, because they do not
topic examples can be updated real-time for efficiency
rely on a web based connection.
and time sensitive updates.
App Hosting
• Allow people to engage with the event via social media
We can sub-host all apps for
channels like Twitter and Facebook. Add photo opportu-
various events or we can custom
nities for a wider range of captured experiences before,
build your own unique app (only
during or after the show or event.
recommended with higher event
participation.
• Provide a detailed list of what to do and where to eat
around the local area. Include maps, important locations
for meetings, lunches, seminars, group gatherings or
after-parties.
• Provide your sponsors an extra opportunity to increase
reach and exposure with in-laid info links and app ban-
ners. This provides another full layer of marketing oppor-
tunities for your sponsors and exhibitors.
• Save paper and money on printing costs and have the
ability to make changes, or updates on-the-fly.
It’s All Within Reach. • Event Activation • Lead Capture • Data Retrieval
Mobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media

4. PROGRAM mobile
FRAMEWORK REDCARPET
by CirqleMedia
Navigation
Application based mobile framework.
Navigation and home page design.
A MOD Awards Event Showcase
In-depth features for Award Show
Main Information
activities, sharing and engagement.
Hotel and Maps
Area Attraction (limited to area)
Dates, Times, Locations
B Category Review
Listings / All Award Categories and Nominees
C Meet the Judges
Photo and Judges Notes/Bio
the MOBILE RED CARPET
D MOD Scavenger Hunt
Contest driver - Incentive Plan
MOD Awards Category Review MOD Judges Encourages attendees to connect with
sponsors and exhibitors
E Share-A-Photo and Social Media
Scavenger Hunt Share a Photo Social Media
Photo sharing during the Awards Show
Social sharing for media distribution / real time
Sponsors MOD News MOD Finalists F Sponsors
Listing application / connects all exhibitors
and sponsors to the visitors and attendees
Leeza’s Place Presenters Donate
G MOD News Feed
Live Tweets, Facebook and RSS Feeds available
H MOD Finalists
Showcase center for all 2013 finalists
I Leeza’s Place and Donate
Direct links for donation submission
and added information about her charity
J Presenters
Sequential listing of Award Ceremonies
It’s All Within Reach. • Event Activation • Lead Capture • Data Retrieval
Mobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media

5. PROGRAM mobile
NAVIGATION REDCARPET
by CirqleMedia
Sponsors F
Navigation review and layout.
the MOBILE RED CARPET
All Sponsors
Listing application / connects all exhibitors
and sponsors to the visitors and attendees.
Sponsor Packet has detailed instruction for
banner, placement and relative information.
Option 1:
Presenters (9)
Banner rotation lower activity screen.
All 9 Presenting Sponsors would have
linkable banners.
Option 2:
Donation Button
Have 2-3 varied banners for Leeza Gibbons
and her charitable link / donation button.
It’s All Within Reach. • Event Activation • Lead Capture • Data Retrieval
Mobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media

6. PROGRAM mobile
NAVIGATION REDCARPET
by CirqleMedia
Meet the Judges C
Navigation review and layout.
Share-A-Photo E
and Social Media
Navigation review and layout.
the MOBILE RED CARPET
the MOBILE RED CARPET
the MOBILE RED CARPET
A
MOD Awards
and Events
Showcase the MOBILE RED CARPET
Hotel ammenities, phone numbers,
area attractions, points of contact.
MOD info packet - uploadable PDF.
It’s All Within Reach. • Event Activation • Lead Capture • Data Retrieval
Mobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media

7. PROGRAM mobile
NAVIGATION REDCARPET by CirqleMedia
MOD Finalists C
Navigation review and layout.
Leeza’s Place I
and Donation
Navigation review and layout.
the MOBILE RED CARPET
VIEW FINALISTS the MOBILE RED CARPET
SUBMIT
Thank you for donating
the MOBILE RED CARPET
MOD News G
Feeds and
Social Media
Navigation review and layout.
It’s All Within Reach. • Event Activation • Lead Capture • Data Retrieval
Mobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media

8. PROGRAM mobile
TRAFFIC DRIVER REDCARPET
by CirqleMedia
Scavenger Hunt: The MOD Mingle D
Contest driver - Incentive Plan
Encourages attendees to connect with sponsors and exhibitors through an interactive contest.
Prize must be relevant and announced during the banquet.
EXPENSE PA ID TRIP TO LAS VEGAS
2013 MOBILE CONTEST | WIN AN
SCAN THE EXHIBITOR TABLES TO WIN
THE MOD
MINGLE mobile
REDCARPET
by CirqleMedia
Integrated Activation - “The Mod Mingle” How it Works
Create a scavenger hunt that engages the attendees in a friendly • Create secret letters at each booth
competition to scan exhibitor booths and sponsor tables or or table.
centerpieces for a secret unveiling, once they scan X amount • The letters will activate a special
they are entered into the contest for a big evening prize. word.
• Those that connect the “hunt” will
Recommendations: Announce the prize winner during the be entered to win an all expense paid
awards show or immediately at the start of the evening gala to trip or service. The “hunt” must be
further gain activation and excitement. relevant and an attractive promotion
worth winning or valued.
It’s All Within Reach. • Event Activation • Lead Capture • Data Retrieval
Mobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media

9. PROGRAM
INTEGRATION 2013
AWARDS
Centerpieces Graphic Icons
the MOBILE RED CARPET
at Tables at Entryways
MOD AWARDS
QR MOD Mingle App Download Insider Access
at all Booth Displays at Registration » Award Previews
» Notes from the Judges
» Special Welcome
» Meet the Designers
» Interviews + Photos
QR Activation Cards Donations
at all Points of Access Announced During
Awards Show mobile
REDCARPET
by CirqleMedia
THE MOBILE RED CARPET FOR AWARDS AND BANQUETS
Using Mobile Bridge by Cirqle Media we will transform the MOD
Awards Show into a personalized experience for all those in atten-
dance. This program connects guests with an array of insider access to
ceremony previews, interviews, show exclusives, photos, and real time
and social sharing - all from the comfort of their mobile smartphone or
other mobile device.
ACTIVATION WITHIN THE EVENT SPACE
Cirqle Media’s team will work with your production/design staff to
include activation hot-spots. These hot-spots will be used throughout
the venue to bring your guests inside the mobile experience. Once
activated, we offer insider-access to show exclusives!
It’s All Within Reach. • Event Activation • Lead Capture • Data Retrieval
Mobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media

10. Cirqle Media mobile
MOBILE RED CARPET REDCARPET
by CirqleMedia
Activation Schedule
The MOD Awards - Mobile Red Carpet Outline
Abex to Review Categories............ Approval Due March 4
Event Information and Categories
Collect All Event Information ............................. Due March 8
Input / ongoing ......................................................Due March 14
Sponsors
Send Sponsor Packet .......................... on or before March 5
Collect Sponsor Information ............... Due to CM March 12
Add Selected Finalists ................................................. March 12
Event Integration
Badging and Logos .........................................................March 5
Discuss Full Integration for Event Signage.............March 5
QR Setup .............................................................................March 5
MOD Mingle / Additional Hours and Production Time
Discuss Piloting This Contest.......................................................
Rules, Regs, QR, Booth Additions
Live Mobile Preview - to Abex Team
Preview Channel and App Link................................. March 14
Final Preview Prior to Live Publish........................... March 15
It’s All Within Reach. • Event Activation • Lead Capture • Data Retrieval
Mobile Bridge by CirqleMedia.com • Mobile Red Carpet • Quick-Response • Multi Media