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Shane Gibson
Shane Gibson

World Brand Congress Guerrilla Social Media Marketing presentation by Shane Gibson.

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Guerrilla Social Media Marketing Shane Gibson #WBC11 Socialized.me/WBC11
Guerrilla Marketing “Achieving conventional goals through unconventional means.” Socialized.me/WBC11
What is this? Socialized.me/WBC11
To this guy? A weapon. Socialized.me/WBC11
Today… • Top 10 attributes of guerilla media marketer • The power of nano-casting and nano- marketing • Executing an integrated social media marketing campaign • 5 Steps to Maximize ROI Socialized.me/WBC11
Traditional Marketing • Money • Extensive Labour • Historically Orientated • Algorithmic • Complicated • ME focused Socialized.me/WBC11
Guerrillas Depend on.. • Psychology – Engagement – Emotional Impact – Excitement – Passion – Humor – Desire Socialized.me/WBC11
Guerrilla Marketing • Innovation • Imagination • Knowledge • Community Socialized.me/WBC11
Word of Mouth and Mouse are not free. Time is not money. Time is life. Socialized.me/WBC11
Guerrilla Marketing Is about LEVERAGE Socialized.me/WBC11
Insurance Guerrillas Socialized.me/WBC11
Free & Honest Tea Socialized.me/WBC11
Results Socialized.me/WBC11
Press Socialized.me/WBC11
Earned Media Socialized.me/WBC11
Increase in Sales Socialized.me/WBC11
Wall Street VS. LA Socialized.me/WBC11
Free as a Weapon Socialized.me/WBC11
Socialized.me/WBC11
Free Wifi as Weapon Socialized.me/WBC11
Socialized.me/WBC11
10 Guerrilla Traits 1.Immune to hype 2.Curiosity 3.The ability to sprint 4.The ability to run marathons. 5.Transparent Socialized.me/WBC11
10 Guerrilla Traits 6. Community focused 7. Profit driven 8. Tech hungry 9. Self-developer 10. Leadership mentality Socialized.me/WBC11
Social media marketing is about LISTENING Socialized.me/WBC11
Real-Time Feedback Socialized.me/WBC11
Socialized.me/WBC11
Score Keeping? Socialized.me/WBC11
Stakeholder Spotting Socialized.me/WBC11
Twitter Search (Local) Socialized.me/WBC11
Socialized.me/WBC11
Linkedin.com/Signal Socialized.me/WBC11
Can we just not do it? Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Get in the game Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
"Social media is 1000 people wide and 2 inches deep" Socialized.me/WBC11
Broadcast Socialized.me/WBC11
Narrow Cast Socialized.me/WBC11
Niche-Cast Socialized.me/WBC11
NANO-Cast Socialized.me/WBC11
Scott Heiferman Socialized.me/WBC11
@cforbesoklahoma Socialized.me/WBC11
@cforbesoklahoma Socialized.me/WBC11
Nano-Cast • Facebook Groups • Linkedin Groups and Sub-groups • Offline events and seminars (Meetups and Tweetups) • Webinars and Podcasts • #tags and Twitter lists • One-to-one dialogue • Fusion partnerships Socialized.me/WBC11
Maximize ROI 1. Commit to a Long-term plan 2. Coordinate Multiple Media 3. Listen and talk don’t market 4. Have a strong social hub 5. Get Sociable! Socialized.me/WBC11
Resources http://socialized.me/wbc11 • @ShaneGibson • http://ClosingBigger.net http://socialized.me Socialized.me/WBC11

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