Module 3: Blogging, Video and LinkedIn Blogs have evolved as a core social media and social networking hub for social media communications. Unlike Facebook, Linkedin or any other social site, your blog is your home turf. It’s where you can build your list, host conversations about your brand and lead those conversations. The first half of this module focuses on: • How a blog will give you an advantage over competitors that don’t blog • 12 key characteristics of a great blog • What to blog about • Video blogging and YouTube • How to build traffic and subscribers • How to launch a professional blog quickly and cost-efficiently LinkedIn represents every Fortune 500 company and has 90 million members globally. If your target market is business professionals, business owners, affluent executives or corporate decision makers and buyers then having a LinkedIn presence is vital. This second half of this module focuses on: • How to build a media-rich LinkedIn profile that builds credibility and sells for you • How to prospect and make connections using LinkedIn • LinkedIn tips on saving time while keeping engaged • Setting up an effective business page • Tools and Tips for increasing your contact base

1. Social Media Boot Camp
Series
Module 3
Blogging, Video and LinkedIn
With Shane Gibson
@shanegibson
@ShaneGibson Socialized.me

2. Part 1 - Blogging
• How a blog will give you an advantage
over competitors that don’t blog
• 12 key characteristics of a great blog
• What to blog about
• Video blogging and YouTube
• How to build traffic and subscribers
• How to launch a professional blog quickly
and cost-efficiently
@ShaneGibson Socialized.me

3. LinkedIn
• How to build a media-rich LinkedIn profile
that builds credibility and sells for you
• How to prospect and make connections
using LinkedIn
• LinkedIn tips on saving time while keeping
engaged
• Setting up a business page
• Tools and Tips for increasing your contact
base
@ShaneGibson Socialized.me

4. Who blogs anyway?
@ShaneGibson Socialized.me

5. @ShaneGibson Socialized.me

6. @ShaneGibson Socialized.me

7. @ShaneGibson Socialized.me

8. @ShaneGibson Socialized.me

9. @ShaneGibson Socialized.me

10. Marketing Ecosystem
@ShaneGibson Socialized.me

11. Social Hub
• Social Capable?
• Conversational?
• Aggregate Voice?
• Multiple Media and
Networks to Talk?
• Ease of use?
@ShaneGibson Socialized.me

12. What to blog about?
• Frequently Asked Questions (List 20)
• New product launches and features
(cool factor, fun, innovative, news)
• Events on-site or in the community
• Your take on local news
• Your take on industry news
@ShaneGibson Socialized.me

13. What to blog about?
• Video (Yours and Others)
• Twitter stream on a topic
• Guest bloggers (experts, influencers, key
staff)
• Interviews via email, video, skype etc.
• Seasonal Tips: Top 10 – Winter, Travel,
Back to School, Safety, Performance,
Trade-ins
• Transcribe Audio/Video
@ShaneGibson Socialized.me

14. Corporate
Blogging Errors
✘Marketing materials and brochure ware
✘Endless event announcements with no
added value
✘Cut and paste corporate announcements
and press releases
✘Product and service pitches
✘No comments or heavy moderation
✘Not a personal voice
@ShaneGibson Socialized.me

15. Launch a blog!
- Domain Registration: Hostmonster.com
or Godaddy.com
- Hosting and Wordpress Software:
Hostmonster.com
- Theme and design?
- Custom Themes
- DIY or Free
@ShaneGibson Socialized.me

16. Video than text
• Can be faster to produce
• Humanizes the message
• Easy to distribute and repurpose
• Additional SEO benefits
• Smartphones make it mobile and
instant
• Increases conversions
• Increases visitor stays
@ShaneGibson Socialized.me

17. SEO
• Search Engine Optimization
• Title Tags
• URL aka Slug
• Content Density
• Internal and External Links
• Velocity of posting
@ShaneGibson Socialized.me

18. Building reader base
• Post content links (and partial posts) on
social networks
• Have an email subscription option
• Notify customers and existing newsletter
subscribers – use newsletter as a digest
• Reciprocal guest blogging
• Link from all other networks
• Put it in print
@ShaneGibson Socialized.me

19. LinkedIn
@ShaneGibson Socialized.me

20. Resources
Training site:
http://socializedacademy.com/
malaysia
Social Media Podcast:
http://closingbigger.net
Socialized:
http://socialized.me
@ShaneGibson Socialized.me