Guerrilla Social Media Marketing for Realtors
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Guerrilla Social Media Marketing for Realtors. Presented by Shane Gibson at the Real Estate Marketing Summit in Toronto, Ontario http://www.SocialMediaMarketingSummit.ca
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Guerrilla Social Media Marketing for Realtors
- 1. Guerrilla Social Media Marketing Turning Social Media Efforts Into Profitable Guerrilla Conquests
- 2. Guerrilla Marketing “Achieving conventional goals through unconventional means.”
- 4. It’S a Weapon To This Guy:
- 5. Social Media Is only a tool
- 7. Linkedin 100 Million Professionals & Every Fortune 500
- 8. Twitter 150 million accounts - 90 million updates per day Worlds 2nd largest search engine
- 10. Guerrilla Social Media Marketers ➡Imagination
- 11. Guerrilla Social Media Marketers ➡Imagination ➡Innovation
- 12. Guerrilla Social Media Marketers ➡Imagination ➡Innovation ➡ Knowledge
- 13. Guerrilla Social Media Marketers ➡Imagination ➡Innovation ➡ Knowledge ➡ Community
- 14. Turning Free Into A Guerrilla Tool...
- 15. Free as a Weapon
- 16. Free as a Weapon
- 17. Free as a Weapon •Nearby restaurants •Shopping •Community workforce breakdown •Schools •Housing inventory and stability •Crime rates •Past pricing and sales on the home itself
- 18. Free and Variable as a Weapon
- 20. Consent
- 21. Discovery Consumption Interaction Connection Consent
- 24. Discovery Engine
- 29. Consumption Consistent Relevant Content and Conversations = Nano-casting
- 30. Broadcast
- 31. Narrow Cast
- 32. Niche-Cast
- 34. Scott Heiferman
- 35. Nano-Cast • Facebook Groups • TVertical specific sites • Linkedin Groups and Sub-groups • Offline events and seminars (Meetups and Tweetups) • Webinars and Podcasts • #tags and Twitter lists
- 36. Important Nano-Casting Tool Being Sociable! = Getting Real!
- 37. John Maxwell “One is too few a number to achieve greatness.”
- 38. Dependent • On your team • Online influencers • Fusion partners • Customers • Other Guerrillas
- 40. PlANNING AND LAUNCHING 1. Identify Nano-markets 2. Gather Intelligence 3. Build content and conversations for each nano-market 4. Work your social media calendar - PROFIT GOALS 5. Target and connect with influencers and community 6. Constantly refine and augment
- 41. Guerrilla Social MEdia Yes I would love to speak at your next conference! GuerrillaSocialMediaHq.com @ShaneGibson
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