Enterprise Social Media Boot Camp Vancouver June 19 2013
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Enterprise Social Media Boot Camp Vancouver June 19 2013 presented by Shane Gibson social media speaker and author .
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Enterprise Social Media Boot Camp Vancouver June 19 2013
- 1. The Enterprise Social Media Boot Camp With Shane Gibson @shanegibson #SocializedCamp
- 2. Knowledge & Literacy Integrated Strategy Process & Systems Social DNA & Culture Socialized Enterprise 4 Pillars of Digital Leadership
- 3. http://google-latlong.blogspot.ca/ You Can’t Build a Plan Without a Map
- 4. Pillar 1: Knowledge & Literacy • The state of the social media and social networking landscape • The big 8 networks and key emerging networks and technology • The mobile consumer and decision maker
- 5. Is being a social enterprise or organization a nice to have, or vital to success?
- 6. “Saying you don’t believe in social media is like saying you don’t believe in the internet.”
- 7. “There are no more marketing gurus – just customers with megaphones”
- 10. McKinsey Global Institute Study…
- 16. 1.1Billion
- 17. 200 Million
- 20. • 650,000 new members per day • 5 million + Buttons clicked per day
- 22. 100 Million/mo 49 % of Top 100 28 % of 18 – 29 year olds 13 % of 30 – 49 year olds 3% of 50 – 65 year olds
- 23. Mobile Users/Day 7.3M 6.9M Daily Active Mobile Users
- 25. 1st Time Buyers Social referral value in e-commerce (Fast Company) $68.78 $80.22 $179.36
- 36. Pillar 2 & 3 Integrated Strategy & Management • Key Social Principles • Best Practices on platforms • Social Media Management Tools • Social Selling • Responding to Crisis • Social Media Plans and Templates
- 37. “If you think you are a leader and no one is following you... You’re actually just going for a walk”
- 42. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Leverage through influencers and community
- 43. Get Sociable!
- 44. More Filters and Stops • Less automation in Twitter • Tougher rules on LinkedIn and Facebook • Following limits on Instagram • Google updates their Algorithm and upsets the world
- 45. Community Leaders are Vital
- 46. Influence Teams
- 48. Twitter • Profile fundamentals • Expanding reach • Increasing engagement • Your system and formula
- 50. 1. Morning Quote 2. Post Content 3. Post Some Tips 4. Retweet 5. Thank and Follow 6. Help Someone 7. Get Social 8. Connect with Influencers Twitte r Formul a
- 51. Facebook • New challenges • Increasing reach • Increasing engagement • Customizing • Sponsored Posts versus Ads
- 52. What gets lift? FaceBook Posts and Contests
- 53. Engaging Posts - Quizzes
- 54. In the Community
- 56. Sponsored Posts
- 57. Get Sociable!
- 58. Get Visual - Images
- 60. Offerpop.com
- 61. Offerpop.com • Fangated Coupons • Refer-a-friend Contests • Photo contests • Tug-of-war • Video contests • Caption contests • Twitter deals
- 62. LinkedIn is a lot like the gym
- 63. Incomplete Profile = Networking like this guy:
- 64. Business Pages • How to start • Adding Products and Services • Daily Content
- 65. Adding Connections 1. People you really know 2. People you sort-of know 3. People you don’t know 4. Only group one can be “blanket” added 5. For 2&3 customize and personalize
- 66. Summary • LinkedIn works if you work it • But your best foot forward • It’s about business – have a business page • Connect daily with people
- 67. Blogging • Blogging’s role in social media communications • What to blog about • How to build traffic and subscribers
- 68. What to blog about? • Frequently Asked Questions (List 20) • New developments (cool factor, fun, innovative, community focused, news) • Events on-site or in the community • Your take on local news • Your take on mining news and events
- 69. What to blog about? • Video (Yours and Others) • Twitter stream on a topic • Guest bloggers (experts, influencers, key staff) • Interviews via email, video, skype etc. • Top 10 and list posts • Transcribe Audio/Video
- 70. ✘Marketing materials and brochure ware ✘Endless event announcements with no added value ✘Cut and paste corporate announcements and press releases ✘Product and service pitches ✘No comments or heavy moderation ✘Not a personal voice Corporate Blogging Errors
- 71. Video • Can be faster to produce than text • Humanizes the message • Easy to distribute and repurpose • Additional SEO benefits • Smartphones make it mobile and instant • Increases conversions • Increases visitor stays
- 72. SEO • Search Engine Optimization • TitleTags • Image names, alt text & descriptions • URL aka Slug • Content Density • Internal and External Links • Velocity of posting
- 73. Building reader base • Post content links (and partial posts) on social networks • Have an email subscription option • Notify customers and existing newsletter subscribers – use newsletter as a digest • Reciprocal guest blogging • Link from all other networks • Put it in print
- 79. @Keenan
- 80. Who’s Mitch?
- 82. Nanotribes
- 84. CATEGORY USERS NON-USERS RETAIN DEVELOP REGAIN GAIN A Absolute B Beneficial C Convenient High Yield & Larger Investment Lower Yield & Smaller Investment Pro-Active & High Relation- ship Selling Passive & Lower Rela- tionship Selling The ABC‘s of Targeting
- 85. Calls 1st 2nd 3rd 4th 5th & Onward Converted 2 of 100 3 of 98 4 of 95 10 of 91 81 of 81 Percentage 2% 3% 4% 10% 81% (100 Competitor’s Clients Converted) Sales Conversion Ratio
- 88. Listening
- 89. Business Intelligence • Search.Twitter.com • Google Alerts, Mention.net, talkwalker.com • Facebook Search • Linkedin.com/Signal • Customer/Community blogs and social networks • Competitor/Industry news, blogs, and social networks
- 93. Score Keeping?
- 98. Intel/Data
- 100. LinkedIn Signal
- 101. Facebook Search
- 102. Social Selling CRM SCRM Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM
- 106. Hootsuite
- 107. Can we just not do it?
- 115. Get in the game
- 116. Boeing
- 117. Mediadecoder.com: “Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas.The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing
- 118. How to Win 1. Align with Program and Community Goals 2. Identify Your Your Nano-tribes 3. Pick the Right Platforms 4. Map out Social Media Policy & Educate 5. Map out Your Plan 6. Implement Listening and Engagement Strategy 7. Create focused content/conversations 8. Scale through community and influencer relationship building
- 119. Pillar 4 Social DNA Becoming a Social Business • Social Media Policy • Breaking Down Silos • Getting Social With Each Other • Social Media Education & Sharing • Failing Forward
- 120. Social Media Policy • Protects: • Your Brand • Customer, Investors & Community • The Employee
- 121. Policy • Safety • Privacy • Proprietary • Process • Etiquette • Engagement
- 122. It Belongs to Everyone
- 127. Social Media Education • List necessary competencies per position • Tools • Strategy • Tech Training • Map out training calendar
Notas do Editor
- Shane share ’s his favorite quote
- Steve covers Disengaged. Introduces thought leaders.
- Shane is odd.