1. Channel Next
Are you ready to ignite your channel
with social media
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2. @ShaneGibson Socialized.me

3. 900 million 1Billion
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4. 175 Million
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5. 300 million updates/day
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6. @ShaneGibson Socialized.me

7. 3Billion Views/Day
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8. Mobile Social
7.3M
6.9M
Daily Active Mobile Users
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9. 1st Time Buyers
$179.36
$68.78
$80.22
Social referral value in e-commerce (Fast
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Company)

10. McKinsey Global Institute
Study
• 1.5 Billion social networking globally
• 70% Companies use social network tech
• 28 hours per week on email and searching
• 90% Companies report positive impact
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11. $900 billion – $1.3 Trillion
• 20-25% Improved knowledge worker
communication, collaboration and
efficiency
• 33% increased customer purchases and
consumption driven by online social
interaction
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12. Why the VAR is Vital
1. Localizes content
2. Contextualizes offerings
3. Knows the local/vertical specific
influencers
4. Amplifies your brand
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13. More Filters and Stops
• Less automation in Twitter
• Tougher rules on LinkedIn
and Facebook
• Following limits on Instagram
• Google updates their
Algorithm and upsets the
world
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14. Rise of the influencer
(Genuine Engagement)
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15. Influence Teams
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16. Fresh Unique Content
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17. Infinigraph.com
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18. @ShaneGibson Socialized.me

19. #DTMGolf
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20. Ford Canada
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21. 5 Big Challenges
1. Brands aren’t listening
2. Lack of content (or “me too” content)
3. Distribution (getting your content
found)
4. No Engagement (No one shares or no
one cares)
5. The Social Log-Jam
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22. 4 Solutions
• Social Media Management and Monitoring
• Channel Next Content Portal
• Capacity building (On-going education)
– Staff
– Partners
– VARs
• Execution (Best practices + guidance)
– Integrated marketing plan
– Step-by-step social marketing calendars
@ShaneGibson Socialized.me

23. Lets Connect
http://socialized.me/cn2013
@SocializedTeam
@ShaneGibson
@Anthony Caridi
@ChadRissanen
@MitchyBallen
CEO’s Cell: 604-762-5595
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