10. Typical Sales Blogger Mistakes
x Marketing materials and brochure ware
x Endless event announcements with no added value
x Cut and paste corporate announcements and press releases
x Product and service pitches
x No comments or heavy moderation
x Not a personal voice
13. Launch a blog
• Reserve a domain (Hostmonster.com, Bluehost.com)
• Buy a hosting package ($5-$10/mo)
• Install Wordpress with one click
• Pick a theme with one click
• Install the appropriate plugins
15. Build a Prospect List
• Ideally built through engagement
• Newsletter
• Blog updates by email
• Whitepapers, e-books, videos
• Events (offline and webinars)
• Joint ventures / Celebrate other thought leaders
16. Language/Content
• Watch trends
• Work backwards from the client
• Blog about solutions and solve problems
• Celebrate other influencers