3 rules for being successful online: [1] Obsess over your website [2] Measure & evaluate your data & analytics [3] Tweak the site every day.

1. d
On Being
Successful Online
b

2. hg
Fashion
hg

3. d c
hg
hg
a Smooth!
b

4. d c
hg
hg
a iQ Content
b

5. d c
a Sabbaticals rock!!
b

6. d c
hg
hg
a www.likeplace.ie
b

7. d c
a Kerry … 8th Best County
b

8. d c
hg
hg
a www.diffily.com
b

9. d c
a First web image 1992
b

10. d c
hg
hg
a b

11. hg
“So, what can I tell these people?”
hg

12. hg
Its about Usability?
hg

13. hg
It’s about Google?
hg

14. hg
It’s about Twitter?
hg

15. hg
It’s about Apps?
hg

16. hg
It’s about Models?
hg

17. d c
hg
hg
a b

18. d c
A A
a b

19. hg
Yes, but it’s mainly about…
hg

20. d
Obsession
b

21. d c
hg
hg
a b

22. d c
hg
hg
a b

23. d c
hg
hg
a b

24. d c
a b

25. hg
You need to obsess over
online activity
hg

26. hg
Attract visitors
hg

27. hg
Convert to sales
hg

28. hg
Retain visitors
hg

29. hg
Attract ?Convert ?Retain
hg

30. hg
Success is about perfecting
this online journey
hg

31. d c
a Jakob Neilsen
b

32. hg
? ?
hg
Attract Convert Retain

33. hg
Experiment with web assets and
get them working at each step
hg

34. hg
How?
hg

35. d
Measure
b

36. hg
Look at the data
hg

37. d For example
c
hg
hg
a www.likeplace.ie
b

38. hg
? ?
hg
Attract Convert Retain

39. hg
? ?
hg
Attract Convert Retain

40. d c
a Competitive Search
b

41. d c
a Google Keyword Tool
b

42. d c
a Facebook Ads
b

43. d c
a Google Trends Tool
b

44. d c
a Google Analytics
b

45. d c
a Statcounter
b

46. d c
a Conversions
b

47. d c
a Facebook Admin
b

48. d c
a Google Webmaster Tools
b

49. d c
a Google Alerts
b

50. hg
When you understand activity,
you then need to…
hg

51. d
Tweak
b

52. hg
Tweak every day
hg

53. hg
And measure the impact
hg

54. hg
Don’t add new stuff,
make current stuff better
hg

55. hg
(And never say “redesign”)
hg

56. hg
Attract ?Convert ?Retain
hg

57. d
Attracting visitors
b

58. d c
?
Try out different terms in homepage
title tag, H1 titles and text
a <title>Carol Kennelly Millinery for hats facinators and
headpieces for races ladies days and Weddings</title>
b

59. d c
www
Use slightly different back-links, contact numbers
or email addresses to measure best channels
a b

60. d c
-15%
Use discount codes thru various media
and measure the best chatter channels
a b

61. d
Converting visitors
b

62. d c
Try putting your bona fides upfront to
build trust & encourage engagement
a b

63. d c
Try out different labeling and
wordings to see which gets best conversions
a b

64. d c
Try persuasion techniques that reward
effort & sharing with discount codes
a b

65. d
Retaining visitors
b

66. d c
Ask for contact details and then keep in
(light) touch with offers & discounts
a b

67. d c
Try being personal. Develop a tone of
voice & (slowly) build a following.
a b

68. d c
O
P
Try asking what they want. Conduct simple
online surveys & tweak again .
a b

69. hg
Attract ?Convert ?Retain
hg

70. hg
Obsess ?Measure ?Tweak
hg

71. d c
hg
hg
a www.diffily.com
b

72. hg
Fin
hg