2. KWs from Google Adword Tool
• Search Volume [Exact]: min. 3,000 Local Searches Per Month
• minimum of 3,000, or about 100 searches per day,
• Make sure you conduct your keyword research using exact
match.
3. SEO Competition Checking
• Is the keyword used in the URL of the pages listed in the top
10 of Google for that keyword?
• Is the keyword used in the Title of the page, and the
description?
• The number of incoming links to those pages, and the quality
of those links.
• Page Authority
• mozRank
• Page Rank
• Anchor Text distribution.
• Content on the competing page.
4. Can I EARN Money in this
Niche?
• The Average Cost-Per-Click (CPC) in Google Adwords
• What Advertisements Show Up in a Google Search?
• Are There Books or Products that Show Up in an
Amazon.com Search?
• Are Other Sites Promoting Stuff, and if so, What?
• Search for ‘Money’ Keywords.
5. The 50-Post Test
• I’ll use the primary keyword as a seed keyword in Long Tail Pro
to find related keywords that I could (and should) write about.
• I’ll do a Google search to see what other sites are talking
about related to the niche. I’ll use that as inspiration for new
blog post ideas. I may discover other topics that relate to the
primary keyword that I can branch off of too.
• I’ll go onto Amazon.com and type in my keyword to find books
on the topic. If there are any, I’ll “look inside the cover” to
view the table of contents to make sure I hit all of the
important points related to the niche. I’ll also make note of
the book as well because that’s something I could promote as
as affiliate down the road. If anything, it at least it shows me
who else I might need to connect with.
• I’ll search for problems or issues people are having related to
the topic in discussion forums or social media.