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ACL Wireless Limited Jan 2006
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is User-Centered design UCD is a process that  involves the users  of a product throughout  its lifecycle, from planning through post-release assessment. ,[object Object],[object Object],[object Object],[object Object]
What is User-Centered design ,[object Object],[object Object],[object Object],[object Object]
Why User-Centered design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why User-Centered design UCD cuts costs and  i ncreases   user satisfaction   and   productivity .   ,[object Object],[object Object]
Why User-Centered design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UCD principles ,[object Object],Determining the target market, intended users, and primary competition is central to all design and user participation
UCD principles ,[object Object],A commitment to understand and involve the intended user is essential to the design process. If you want a user to understand your product, you must first understand the user.
UCD principles ,[object Object],Everything a customer sees, hears, and touches is designed to satisfy user’s needs.
UCD principles ,[object Object],User feedback is gathered early and often, using prototypes of widely ranging fidelity, and this feedback drives product design and development.
UCD principles ,[object Object],Competitive design requires a relentless focus on the ways users currently carry out the tasks and a determination to make designs add value.
UCD principles ,[object Object],Throughout the life of the product, continue to monitor and listen to your users, and let their feedback inform your responses to market changes and competitive activity.
UCD process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UCD process ,[object Object],[object Object],Common methods used: Requirements gathering & evaluation  High Interviews  Requirements gathering & evaluation  Low Questionnaires  Design  Low Participatory design  Design  High Card sorting Design & evaluation  High Usability testing  Requirements gathering  Low Focus groups When to use Cost Method
Advantages/Disadvantages ,[object Object],[object Object],The product may be too specific for more general use, thus not readily transferable to other clients; thus more costly The collaborative process generated more creative design solutions to problems. May be difficult to translate some types of data into design Products require less redesign and integrate into the environment more quickly  May require the involvement of additional design team members (i. e. ethnographers, usability experts) and wide range of stakeholders Users develop a sense of ownership for the product It takes more time. Assists in managing users’ expectations and levels of satisfaction with the product. It is more costly. Products are more efficient, effective, and safe Disadvantages Advantages
Thank you

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