Indian Youth & Media- Average Time Spent on Different Media
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The youth readership survey by National Book Trust (NBT) and National Council of Applied Economic Research (NCAER) has covered a youth population of 432 villages and 199 towns. The survey estimates that India’s youth population (13-35 years) is about 459 million (2009). The literate youth population is 333 million. The average time spent is highest on television followed by internet, radio and magazines. It is noteworthy that the least time is spent on reading the newspaper even though it is the second most popular medium for information.
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Indian Youth & Media- Average Time Spent on Different Media
- 1. Average Time Spent on Different Media Average time spent on different media (% distribution of youth by sources of information) 100 300 90 250 80 70 200 Millions 60 Minutes 50 150 40 100 30 20 50 10 0 0 Newspaper Magazine Television Radio Internet <15 15-30 30-60 60-120 >120 Average time spent (Minutes/day) Esti youth (in mn) Source: NBT - NCAER National Youth Readership Survey 2009 www.india-reports.in
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