1. HaNd Held Media 12
@ Mobile Design | KGIT 2011 Spring Semester | JYLEE

2. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
Mobile Design
“모바일 컨텍스트에 맞게
사용자 경험을 창조하는 일.”

3. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
Mobile Design Competence

4. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
Mobile Design Structure
Context(User + Device) + Message +
Look&Feel + Layout + Color + Typo

5. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
Context?
누구
무슨일
언제
어디에
왜
어떻게

6. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
Context?
Who are the users?
What is happening?
When will they interact?
Where are the users?
Why will they use your app?
How are they using their mobile device?
How are they holding it?

7. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
“Small Screen” Context?
(Miniature) ,
(Mobilizing)
1. . . Pull Down/
2. / .
3. . / Panning/Leafing

8. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
Message | not Branding
“ 나한테 이게 무엇을 해주지? 나한테 이게 왜 중요하지?”

9. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
Message | not Branding
“ 나한테 이게 무엇을 해주지? 나한테 이게 왜 중요하지?”

10. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
“ 산뜻. 깔끔. 선명”

11. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
“ 어수서한, 컨텎츠가 많은”

12. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
“ 뚜렷.요란.산만”

13. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
“깨끗. 최소화. 텍스트”

14. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE

15. For Nextweek. Look&Feel. Layout . Font HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
Let’s Design!!
[이번주] 0521
권혁범 _ Smart Sole
최준열 _ 드라마 공유
정준영 _ Smart Mouse
0604 0611
Visual Design Final
[다음주] 0528
김하나 _ 치매예방 카메라
소장호 _ 제스처를 통한 파일공유
이지은 _ 저시력 안내 Media(신호등)