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Bisleri
CONTENTS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

History
Introduction
Survey observation
Targeting
Mission
Commitment
Source
Process of purification
Composition
Sizes of bisleri
Methodology
Achievement
HISTORY
FOUNDED

1965

FELICE BISLERI

HEADQUARTERS

MUMBAI,INDIA

KEY PEOPLE

RAMESH.J.CHAUHAN(CHAIRMAN)

PRODUCTS

BOTTELED WATER

PARENT

PARLE BISLERI LTD

WEBSITE

www.bisleri.com
INTRODUCTION
Bisleri was originally an Italian company created by felice
bisleri, who first brought the idea of selling bottled water in India.

Bisleri then was introduced in Mumbai in glass bottles in two
varieties – bubbly & still in 1965.
Parle bought over bisleri (India) ltd. In 1969 and started bottling
water in glass bottles under the brand name ‘bisleri’.
The brand name bisleri is so popular in India that it is used
as generic name for bottled water.
CONT….
Later parle switched over to (polyvinyl chloride) pvc nonreturnable bottles & finally advanced to PET containers.
In 1995 ramesh j. Chauhan started expanding bisleri
operations.
CONT….
Bisleri Is a brand of bottled water in India. Bisleri has 60% market
share in packaged drinking water in India.
Product range comprises of two variants : bisleri with added minerals
& bisleri mountain water.
It is available in 7 pack sizes: 250ml cups/bottles, 500ml, 1 liter, 1.5
liter, 2 liter, 5 liter, and 20 liter.
Its operations run throughout the subcontinent of India and is one of
the leading bottled water supplying companies in India.
Bisleri is most
preferred
because of its
availability

Bisleri is
considered
hygienic

Bisleri scores
above the
other brands
in terms of
brand
awareness

Majority of the
people ask for
bisleri when
they purchase
packaged
drinking water

Why people drink
Bisleri there are
reasons……
OBSERVATION
According to survey
The observation
shows that most
of the population
in Mumbai & its
region agree that
people are getting
health conscious
now-a-days.

Preference more
for
mineral/packaged
water over normal
water because of
hygiene.

According to
survey, 35% of
retailer go in for
advertised
products and non
advertised
products
Targeting
Organizations
Wholesalers
Retailers
Customers/Individuals
Price of the Bottle is such that can be affordable to the all segments
Company planning to target more towards lower segment
Targets middle segment people
MISSION
 “To provide the highest quality product, keeping in mind

all aspects including freshness, purity and safety, and
making it easily available to the consumer at a very
affordable price”.
COMMITMENT
Provide pure and clean drinking water.
Multiple stages of purification of water.
Strict hygiene condition are maintained in all plants.
Added minerals.

Mountain water.
Slogan : bisleri “the sweetest taste of purity.”
BISLERI HAVE TWO
VARIANT.

VARIANTS/TYPES

BISLERI WITH
ADDED MINERAL
BISLERI MOUNTAIN
WATER
SOURCE
BISLERI
ADDED
MINERAL

BISLERI
MOUNTAIN
WATER

GROUND
WATER

PURE
RIVER
WATER

TUNNELS &
RAINS

MOUNTAIN
WATER
PURIFICATION PROCESS OF BISLERI
OZONISATION
KILL MICROORGANISM
REMOVE
ORGANIC
MATTER

SAND FILTER
REMOVE
SUSPENDED
MATTER
REMOVE
TURBIDITY

CARBON FILTER
REMOVE
CLORINE
REMOVE
ODUOR
CONTD….
REVERSE OSMOSIS
REMOVE ORGANIC
MATERIAL
CONTROL TOTAL
DISSOLVED SOLID
IN WATER.

ADDISTION OF MINERAL
FOR A PURPOSE OF
MAINTAINING
PROPER A
BALANCED
MINERAL CONTENT

MICRON FILTRATION
ADDISIONAL
SAFETY MEASURE
TO GUARANTEE
PURITY
CONT……

OZONIZATION
Ensure water remain bacteria free for a longer
period of time.
COMPOSITION
160-TDS total dissolved solids

The
composition of
bisleri water in
milligrams per
litre (mg/l):

13.6-calcium
22-chlorides
58-bicarbonate
7.8-magnesium
2-nitrate
19.3-sulphates
66.1-hardness
20 litre jars

VARIOUS SIZES OF BISLERI BOTTLES
500 ml
250 ml

1 litre

2 litre
1.5 litre

5 litre
THE METHODOLOGY
A range of products
that suits all the
occasions.
 For daily traveling consumption (250ml cups, 250ml & 500ml bottles)
 For Long traveling consumption (2, 1.5 & 1 Ltr.)
 For Office, Home, Marriage or Meeting use (5 & 20 Ltr. Returnable packs)
PRICING STRATEGY (for customers)
Sizes of Bottles

Price per Bottle (Rs.)

Target Consumers

250 ml

Rs.6

Teenagers,
School Students,

500 ml

Rs.10

College Students, Road sides
Consumers

1 ltr

Rs.18

General Consumers, traveler

1.5 ltr

Rs.22

Consumer demanding the little
more water at just little more price

2 ltr

Rs.26

Small Office, household,
Shopkeeper

5 ltr

Rs.50

Household, Shopkeeper, Institute,
office, Showrooms

20 ltr

Rs.200

School, Colleges, Malls, Weddings,
Events
PRICING STRATEGY (for whole sellers)
Sizes of Bottles

Mrp Price

Price per Bottle (Rs.)

Income (per bottle)

250 ml

Rs.6

Rs.4.5

Rs.1.5

500 ml

Rs.10

Rs.8

Rs.2

1 ltr

Rs.18

Rs.12.5

Rs.5.5

1.5 ltr

Rs.22

Rs.18

Rs.4

2 ltr

Rs.26

Rs.21

Rs.5

5 ltr

Rs.50

Rs.35

Rs.15

20 ltr

Rs.200

Rs.130

Rs.70
MARKET SHARE
AQUAFINA
14%

% SHARE OF MARKET

KINLEY
10%

LOCAL BRAND
16%
BISLERI

KINLEY
AQUAFINA
LOCAL BRAND
BISLERI
60%
EXPERIENCE
AND CAPTURED
RECEIVED A
CERTIFICATION 60% MARKET OF
HONOUR OF
FROM BIS.
PACKAGED
MOST TRUSTED
DRINKING
BRAND TWICE.
WATER.
Everything You Need to Know About Bisleri Bottled Water
Everything You Need to Know About Bisleri Bottled Water
Everything You Need to Know About Bisleri Bottled Water

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Everything You Need to Know About Bisleri Bottled Water

Editor's Notes

  1.  Bisleri is cognizant of the fact that recycling is one of the key components of the Aqua Green Revolution. The PET recycling industry is an idea that was seeded by Bisleri. Bottles crushed and re-processed are used as raw material in various industries, except the food industry, and has good economic value. Proof of the sustainability of this idea is the fact that Reliance is one the biggest buyers of recycled PET.