Different models of member based programs, how to create a continuity program. The magic of continuity programs What is a continuity program ? A continuity program is all about building community. Continuity Programs are a payment model in which the customers are billed every month until they ask to cancel. This is also known as Recurring Billing. Membership sites are one form of a continuity program. They can be a business in itself or part of a business Why a continuity program? These days, it is very important to find ways on how you can secure yourself and your business with steady stream of income. You need to get your clients to keep on coming back to boost your sales and revenue. Through these programs, you can be assured of regular monthly paychecks while you build a stronger business relationship with your customer base. It is costing 10 x more to get a new customer, upsell is easier to members Types of continuity programs Membership sites book clubs Cds/ Dvds of the month Fruit of the month Monthly newsletter licensed websites Softwares subscriptions subscription based services- done for you programs area exclusive programs Subscription based training micro-continuity programs Collections Time share Benefits for members 1.Discounted prodcuts or services 2.integrated business services 3.Marketing opportunities 4.Leads 5.Customer sales for their business 6.Learning opportunities 7.Networking 8.Convenience 9. provide experience Problems you will face Member retention - 3 months Information overload Relevance Lack of engagement Competition Need for community sense- events create desire Systems you need to have in place Levels loss prevention gifts- welcome package teases to ascension prices active engagement pain of disconnection relevance Can continuity be applied in any business? Yes Pencil Neck Pizza Melting pot- Club fondue- private parties Stave puzzles ... of the month collection as long as you can create desire Case studies Sells doll houses- members can come and play Membership sites Use Joomla Constant update Hard to engage Forums Membership sites by Shahar & Nashlah Boyayan BuzzBooster Marketing Check our online courses at: www.chalktalkspot.com