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Social Media Marketing For Career Tech

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Shane Haggerty
Shane Haggerty

Shane Haggerty, Communications Coordinator at Ohio Hi-Point Career Center, and Kelly Herzog, Public Information Coordinator at Miami Valley CTC, presented on social media marketing at the annual Ohio ACTE Conference in Columbus, OH, on August 7, 2008. For more information visit http://ohioactepr.blogspot.com

NegóciosTecnologia
1 de 23
Social Media Marketing for Career-Tech Ohio ACTE Conference Presented by Shane Haggerty, Ohio Hi-Point Career Center Kelly Herzog, Miami Valley Career Technology Center
What is Social Media? Ohio ACTE Conference
Social Media is: 1. A two-way conversation 2. An opportunity to share and collaborate 3. An opportunity to self-publish 4. The new media—leveling the playing field 5. Word-of-mouth/Viral 6. It’s all about connecting and community Ohio ACTE Conference
Why embrace Social Media? Ohio ACTE Conference
*The conversation happens online *Our target audiences are online *The tools present opportunities for sharing and collaboration *Cost-effective marketing and communications *Build reputation and engage in direct sales *Reach the masses or your targets *Easily measure success of campaigns Ohio ACTE Conference
An Overview of the Tools Ohio ACTE Conference
 
*Blogs/Microblogs *RSS Feeds *Subscriptions *Social Networks *Wikis *Video/Photo Sharing *Google/Yahoo Groups/Docs Ohio ACTE Conference
Example #1-Miami Valley Career Technology Center Ohio ACTE Conference
Web-site ,[object Object],[object Object],[object Object],[object Object]
What is Blackboard? ,[object Object],[object Object]
Using Blackboard Technology ,[object Object],[object Object]
What is Second Life? ,[object Object]
Marketing with Second Life ,[object Object],[object Object],[object Object]
Example #2- Ohio Hi-Point Career Center Ohio ACTE Conference
*Recruitment *Customer Service *Internal & External Communications Ohio ACTE Conference
Ohio ACTE Conference
The Problems with Social Media Ohio ACTE Conference
*Geographics/Demographics *It’s a commitment *Lack of control (Not organized, not controlled, not on message) Ohio ACTE Conference
How to know if you should utilize Social Media Ohio ACTE Conference
*Do you have something to say? *Do you have customers to engage and listen to that are online? *What can you share with the community and what can the community share with you? Ohio ACTE Conference
The Get Social Project: The List of 15 Find it on the Ohio ACTE PR Academy Blog http://ohioactepr.blogspot.com Ohio ACTE Conference
Questions? Thank You! Visit us online: www.ohiohipoint.com www.mvctc.com

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Social Media Marketing For Career Tech

  • 1. Social Media Marketing for Career-Tech Ohio ACTE Conference Presented by Shane Haggerty, Ohio Hi-Point Career Center Kelly Herzog, Miami Valley Career Technology Center
  • 2. What is Social Media? Ohio ACTE Conference
  • 3. Social Media is: 1. A two-way conversation 2. An opportunity to share and collaborate 3. An opportunity to self-publish 4. The new media—leveling the playing field 5. Word-of-mouth/Viral 6. It’s all about connecting and community Ohio ACTE Conference
  • 4. Why embrace Social Media? Ohio ACTE Conference
  • 5. *The conversation happens online *Our target audiences are online *The tools present opportunities for sharing and collaboration *Cost-effective marketing and communications *Build reputation and engage in direct sales *Reach the masses or your targets *Easily measure success of campaigns Ohio ACTE Conference
  • 6. An Overview of the Tools Ohio ACTE Conference
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  • 8. *Blogs/Microblogs *RSS Feeds *Subscriptions *Social Networks *Wikis *Video/Photo Sharing *Google/Yahoo Groups/Docs Ohio ACTE Conference
  • 9. Example #1-Miami Valley Career Technology Center Ohio ACTE Conference
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  • 15. Example #2- Ohio Hi-Point Career Center Ohio ACTE Conference
  • 16. *Recruitment *Customer Service *Internal & External Communications Ohio ACTE Conference
  • 18. The Problems with Social Media Ohio ACTE Conference
  • 19. *Geographics/Demographics *It’s a commitment *Lack of control (Not organized, not controlled, not on message) Ohio ACTE Conference
  • 20. How to know if you should utilize Social Media Ohio ACTE Conference
  • 21. *Do you have something to say? *Do you have customers to engage and listen to that are online? *What can you share with the community and what can the community share with you? Ohio ACTE Conference
  • 22. The Get Social Project: The List of 15 Find it on the Ohio ACTE PR Academy Blog http://ohioactepr.blogspot.com Ohio ACTE Conference
  • 23. Questions? Thank You! Visit us online: www.ohiohipoint.com www.mvctc.com