10. Age Not at all % Quite a lot % To some extent % Very much % Total % 15-18 years 3.13 18.75 50.00 28.13 100.00 19-24 years 4.24 27.12 35.59 33.05 100.00 25-30 years 0.00 35.90 30.77 33.33 100.00 31-35 years 0.00 12.50 50.00 37.50 100.00 36 and above 0.00 37.04 18.52 44.44 100.00 Total 2.68 28.13 35.27 33.93 100.00

12. Age Not a good reader (%) Not a very good reader % Average Reader % Good reader % Excellent reader % Total % 15-18 years 9.38 9.38 50.00 25.00 6.25 100.0 19-24 years 1.69 8.47 48.31 33.05 8.47 100.0 25-30 years 5.13 5.13 41.03 35.90 12.82 100.0 31-35 years 0.00 12.50 37.50 12.50 37.50 100.0 36 and above 7.41 0.00 51.85 18.52 22.22 100.0 Total 4.02 7.14 47.32 29.91 11.61 100.0

15. Age I like to learn about different things It helps me gain knowledge It is fun (%) It builds my general knowledge It helps me findout new things It is a skill for life I have to(%) TOTAL (%) (%) (%) (%) (%) 15-18 years 15.85 17.28 16.67 12.26 14.25 9.97 13.73 100 19-24 years 25.17 13.72 14.1 16.57 12.28 7.91 10.25 100 25-30 years 27.52 12.56 18.08 20.9 5.23 10.26 5.45 100 31-35 years 20.83 30 15 10.83 10.83 12.5 0 100 36 and above 28.2 27.51 13.07 11.04 11.55 8.64 0 100 TOTAL 23.51 20.21 15.38 14.32 10.83 9.86 5.89 100

17. Gender It is a skill for life (%) It is fun(%) I have to (eg. school/work) (%) to find out what I need (%) to build general knowledge (%) It helps me gain knowledge (%) to learn different things (%) Total (%) Male 9.56 11.64 9.50 11.24 18.42 17.13 22.50 100.00 Female 7.79 19.31 7.09 10.89 13.32 14.19 27.39 100.00 Total 8.68 15.48 8.30 11.07 15.87 15.66 24.95 100.00

18. Gender Urdu English Others Total (%) (%) (%) (%) Male 53.22 45.11 1.67 100 Female 50.07 47.55 2.38 100 Total 51.65 46.33 2.02 100

19. Time spent reading in 1 day Less than an hour 1-2 Hours 2-3 Hours 4 or more than that Total Gender Female Count 29 54 16 3 102 % 28.43 52.94 15.69 2.94 100 Male Count 54 49 14 5 122 % 44.26 40.16 11.48 4.1 100 Total Count 83 103 30 8 224 % 37.05 45.98 13.39 3.57 100

20. Time spent reading in 1 day 1-2 Hours Less than an hour 2-3 Hours 4 or more than that Total Age 15-18 years % 37.5 50 6.25 6.25 100 19-24 years % 51.69 32.2 12.71 3.39 100 25-30 years % 35.9 43.59 17.95 2.56 100 31-35 years % 25 50 25 0 100 36 and above % 51.85 29.63 14.81 3.7 100 Total % 45.98 37.05 13.39 3.57 100

21. Places where people Read Home (%) School or college (%) Library (%) Parks (%) Office (%) Others (%) Total (%) 15-18 years 43.75 32.47 5.56 18.23 0 0 100 19-24 years 48.08 20.21 20.18 6.16 4.55 0.82 100 25-30 years 50.32 8.33 12.5 8.33 19.23 1.28 100 31-35 years 50 20 10 10 10 0 100 36 and above 49.07 0 38.89 1.85 8.33 1.85 100 Total 47.76 19.35 17.43 8.51 6.02 0.94 100

22. Like to read Age Yes (%) No (%) Total 15-18 years 68.75 31.25 100.00 19-24 years 80.51 19.49 100.00 25-30 years 89.74 10.26 100.00 31-35 years 87.50 12.50 100.00 36 and above 88.89 11.11 100.00 Total 81.70 18.30 100.00

23. Gender Yes No Total (%) (%) (%) Male 74.59 25.41 100 Female 90.2 9.8 100 Total 81.7 18.3 100

25. Gender Liberty Bookstore Oxford Book shop Paramount Book Store Frere Hall Book Fairs Weekly Bazaars Urdu Bazar Nearby Bookstores Mr. Old Books Other total % % % % % % % % % % % male 12.34 6.53 6.15 6.73 19.40 17.26 20.36 4.51 0.96 5.76 100 female 14.23 4.57 5.56 2.76 16.24 23.10 19.53 5.26 4.05 4.69 100 total 13.29 5.55 5.85 4.75 17.82 20.18 19.94 4.89 2.51 5.23 100

27. Important factor influencing purchase (AGE WISE) Age Author Price Topic of interest Quantity of Pages Total (%) (%) (%) (%) (%) 15-18 years 40.91 31.82 18.18 9.09 100 19-24 years 48.42 24.21 26.32 1.05 100 25-30 years 40 25.71 28.57 5.71 100 31-35 years 42.86 28.57 28.57 0 100 36 and above 29.17 62.5 4.17 4.17 100 Total 43.17 30.6 22.95 3.28 100

34. Least important influencing purchase Total Quantity of Pages Price Topic of interest Author Gender Male Count 64 12 10 5 91 % 70.33 13.19 10.99 5.49 100.0 Female Count 61 13 10 8 92 % 66.30 14.13 10.87 8.70 100.0 Total Count 125 25 20 13 183 % 68.31 13.66 10.93 7.10 100.0

35. Age General Knowledge Religion Fiction Biographies Literature Short stories Comics Others Total (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) 15-18 years 22.94 10.32 22.51 6.93 9.45 17.24 9.09 1.52 100 19-24 years 17.05 15.53 20.29 8.96 13.72 12.62 10.22 1.61 100 25-30 years 14.43 12.91 21.76 16.97 18.27 13.76 1.9 0 100 31-35 years 39.29 16.67 9.52 21.43 4.76 0 0 8.33 100 36 and above 15.41 31.02 5.56 14.95 18.72 6.48 1.39 6.48 100 Total 21.82 17.29 15.93 13.85 12.98 10.02 4.52 3.59 100

36. Books purchased or borrowed Age Mostly Purchased Mostly Borrowed Total % % % 15-18 years 63.64 36.36 100 19-24 years 62.11 37.89 100 25-30 years 48.57 51.43 100 31-35 years 57.14 42.86 100 36 and above 62.5 37.5 100 Total 59.56 40.44 100

37. Pages read in 1 week More than 100 Less than 50 pages 50-100 pages Total % % % % Age 15-18 years 45.45 27.27 27.27 100 19-24 years 42.11 28.42 29.47 100 25-30 years 45.71 34.29 20 100 31-35 years 28.57 42.86 28.57 100 36 and above 29.17 37.5 33.33 100 Total 40.98 31.15 27.87 100

39. Books read in 1 month Age 1 2 3 4 More than 4 Total (%) (%) (%) (%) (%) (%) 15-18 years 13.64 31.82 36.36 9.09 9.09 100 19-24 years 37.89 36.84 15.79 6.32 3.16 100 25-30 years 51.43 28.57 8.57 5.71 5.71 100 31-35 years 28.57 57.14 14.29 0 0 100 36 and above 37.5 25 25 0 12.5 100 Total 37.16 33.88 18.03 5.46 5.46 100

40. Gender 1 (%) 2 (%) 3 (%) 4 (%) More than 4 (%) Total (%) Male 41.76 36.26 14.29 1.10 6.59 100.00 Female 32.61 31.52 21.74 9.78 4.35 100.00 Total 37.16 33.88 18.03 5.46 5.46 100.00

41. Age Not sure More in summer Same volume of books read Total % % % % 15-18 years 36.36 31.82 22.73 100 19-24 years 30.53 23.16 24.21 100 25-30 years 40 17.14 22.86 100 31-35 years 57.14 14.29 14.29 100 36 and above 41.67 29.17 12.5 100 Total 35.52 23.5 21.86 100

42. Gender Not sure More in summer Same volume of books read More in winter Total % % % % % Male 38.46 17.58 18.68 25.27 100 Female 32.61 29.35 25 13.04 100 Total 35.52 23.5 21.86 19.13 100

43. Read Magazines Age Yes (%) No (%) Total (%) 15-18 years 75.00 25.00 100.00 19-24 years 87.29 12.71 100.00 25-30 years 82.05 17.95 100.00 31-35 years 75.00 25.00 100.00 36 and above 81.48 18.52 100.00 Total 83.48 16.52 100.00

44. Read Magazines Gender Yes % No % Total % Male 80.33 19.67 100.00 Female 87.25 12.75 100.00 Total 83.48 16.52 100.00

45. Gender 2 magazines (%) 1 magazine (%) More than 3 magazines (%) 3 magazines (%) Total (%) Male 37.76 32.65 16.33 13.27 100.00 Female 39.33 33.71 13.48 13.48 100.00 Total 38.50 33.16 14.97 13.37 100.00

46. Age Digests Fashion (%) Informative Economic Sports(%) Others Total (%) (%) (%) (%) (%) 15-18 years 39.58 35.41 6.25 8.333 8.33 2.08 100 19-24 years 24.94 28.67 11.1 23 11.7 0.48 100 25-30 years 36.5 23.43 13.77 18.6 7.67 0 100 31-35 years 8.33 25 41.66 25 0 0 100 36 and above 34.84 6.81 30.3 9.09 18.9 0 100 Total 28.84 23.8 20.62 16.8 9.34 0.51 100

47. Gender Digests (%) Fashion (%) Economic(%) Informative(%) Sports (%) Others(%) Total (%) Male 22 16.32 27.7 12.18 20.74 1.02 100 Female 34.49 36.67 12.1 15.56 1.16 0 100 Total 28.245 26.495 19.9 13.87 10.95 0.51 100

48. How many people read newspaper Yes No Total Male Count 105 17 122 % 86.07 13.93 100 Female Count 71 31 102 % 69.61 30.39 100 Total Count 176 48 224 % 78.57 21.43 100

49. Newspapers read by the people Jang % Dawn % Business Recorder % the news % daily times % Other % Navae waqt % Total % male 36.71 31.46 5.34 10.88 8.47 6.61 0.53 100 female 29.17 29.22 16.02 10.28 12.04 3.33 0 100. total 32.94 30.34 10.68 10.58 10.25 4.97 0.26 100

50. Age International % Entertainment % Politics % Sports % Business % National % Stocks and finance % Total % 15-18 years 28.33 32.92 11.67 11.25 0 12.5 3.33 100 19-24 years 18.94 22.59 14.47 12.35 14.87 8.95 7.82 100 25-30 years 14.83 19.25 12.5 14.12 19.07 10.02 10.2 100 31-35 years 22.54 12.22 30.48 18.1 16.67 0 0 100 36 and above 29.68 9.13 21.74 10.05 10.22 16.15 3.03 100 total 22.86 19.22 18.17 13.17 12.17 9.52 4.88 100

51. Use internet for reading Yes No Total Gender Male Count 72 50 122 % 59.02 40.98 100 Female Count 54 48 102 % 52.94 47.06 100 Total Count 126 98 224 % 56.25 43.75 100

52. Search on net for books Age Yes(%) No (%) Total(%) 15-18 years 18.75 81.25 100 19-24 years 37.29 62.71 100 25-30 years 28.21 71.79 100 31-35 years 37.5 62.5 100 36 and above 22.22 77.78 100 Total 31.25 68.75 100

55. Web Surfing % Internet Reading % Chatting % Downloading % Online Gaming % Total % Age 15-18 years 18.75 21.88 40.63 15.63 3.13 100 19-24 years 35.59 24.58 23.73 15.25 0.85 100 25-30 years 38.46 17.95 25.64 15.38 2.56 100 31-35 years 50 25 12.5 12.5 0 100 36 and above 55.56 37.04 3.7 3.7 0 100 Total 36.61 24.55 23.66 13.84 1.34 100

56. Web surfing % Internet reading % Chatting % Downloading % Online gaming % Total % Gender Male 33.61 26.23 19.67 18.85 1.64 100 Female 40.2 22.55 28.43 7.84 0.98 100 Total 36.61 24.55 23.66 13.84 1.34 100

57. Reading interest Age Increased(%) Decreased(%) Total(%) 15-18 years 75 25 100 19-24 years 51.69 48.31 100 25-30 years 46.15 53.85 100 31-35 years 37.5 62.5 100 36 and above 33.33 66.67 100 Total 51.34 48.66 100

59. Gender Agree % Strongly agree % Neither agree or disagree % Disagree % Strongly disagree % Total % Male 51.64 27.87 12.30 5.74 2.46 100.0 Female 59.41 12.87 14.85 9.90 2.97 100.0 Total 55.16 21.08 13.45 7.62 2.69 100.0

60. Gender Agree % Disagree % Neither agree nor disagree % Strongly Disagree % Strongly agree % TOTAL % Male 33.61 18.03 17.21 13.11 18.03 100.00 Female 24.51 26.47 25.49 14.71 8.82 100.00 Total 29.46 21.88 20.98 13.84 13.84 100.00

61. Age Increase GK % Not sure % Found new books % Free time % For Work or School % Found new authors % Total % 15-18 years 29.16 20.83 25 12.5 12.5 0 100 19-24 years 40.98 24.59 11.47 9.83 8.196 4.91 100 25-30 years 38.88 27.77 16.66 0 11.111 5.55 100 31-35 years 33.33 0 0 33.33 33.33 0 100 36 and above 11.11 22.22 11.11 44.44 11.11 0 100 Total 35.65 23.48 14.78 12.17 10.43 3.47 100

63. Gender Increase GK % Not sure % Found new books % Free Time % For Work or School %l Found new authors % Total % Male 37.10 29.03 12.90 8.06 9.68 3.23 100.0 Female 33.96 16.98 16.98 16.98 11.32 3.77 100.0 Total 35.53 23.01 14.94 12.52 10.50 3.50 100.0

65. Percent (%) Frequently 44.58 Occasionally 30.42 Rarely 18.33 Never 6.67 Total 100.00

66. Percent (%) Dont like to 25.00 Its boring 18.75 Lack of time 37.50 Not sure 18.75 Total 100.00