1. «
Serving
Smart
Digital
Marketing
»

2. We
develop
brand
platforms
for
the
digital
ecosystem
along
three
dimensions
Unique Presence • User
Connect • Be@er Recall
Systema(c • Self-­‐ Trend Map • Business
organized • New Age
Insight • Analysis
Track data for
responsive
content
Social
Sixth
Smart
Designed for
Connect
Sense
present genera0on
technology
Image management

3. Elevating
a
brand’s
online
presence
with
the
3Es
Establish
Enhance
Evaluate
Pla;orms from scratch
Exis0ng interfaces
Performance and data
Websites, Mobile PlaJorms Applica(ons, Forums
Trend Mapping and
and Social Media Channels
and Content Marke(ng
Tracking Analy(cs

4. We
made
this
happen
for
our
clients.
Success Stories

5. Case Study • 2011–12
Goodyear
•
Joy
of
Journey
Establ-­‐
ished
Key Pla;orm
goodyearjoyoRourney.com
Digital • Dis&nct brand posi&oning
• Reinforcing the brand via travel communi&es
Joy of Journey, an ac(ve community
need
online for travel enthusiasts.
Strategy
Crea(ng a unique go-­‐to plaJorm for
stories on travel. Engaging via
informa(ve and real-­‐(me content
using social networking channels.
Served
Digital Channel Strategy • PlaJorm
design & development • Content
strategy, produc(on and modera(on

7. Case Study • 2010–13
Yahoo!
•
World
Search
Championship
Establ-­‐
Key Pla;orm
knowqout.com
ished
Know-­‐q-­‐out— an intense
community of quizzers.
Digital • Promote new features of Yahoo! Search to increase adoption
Strategy
• Highlight sponsor’s new launch — Chevrolet Beat
need
• With the power of Yahoo! Search
integrated within, a quizzing plaJorm
was designed.
• Establishing a sustainable
community for ac(ve par(cipa(on in
Yahoo! World Search Championship
annually and act as brand advocates.
Served
• Content Marke(ng for World Search
Championship.
• A structured blog with consistent
content. FB community page — where
members ac(vely shared their
knowledge and gave feedback.

9. Case Study • 2010–11
Quaker
•
Mission
to
make
India
Heart
Healthy
Enha-­‐
nced
Key Pla;orm
goodmorningheart.com
Digital • Promote goodmorningheart.com and increase footfall
• Increase registrations on the site via campaigning Campaign to promote Quaker’s online
need
plaJorm.
Strategy
A campaign for the conscious young
genera(on of India who foresee health
as an important aspect in future and
reinforce the brand among them.
Served
Content Marke(ng • Digital Channel
Strategy • Social PlaJorm design &
development • Content strategy,
modera(on and management

11. Case Study • 2010–12
Madhya
Pradesh
Tourism
Enha-­‐
nced
Key Pla;orm
mptourism.com
Digital • Raise awareness about MP Tourism
• Draw travellers to MP via content marketing Campaign to promote MP Tourism
need
online.
Strategy
Madhya Pradesh to be showcased in
pictures, a@rac(ng travellers for it’s
scenic, architectural, historic and
cultural stories.
Served
Content Marke(ng • Digital Channel
Strategy • Social PlaJorm design &
development • Content strategy,
modera(on and management

13. Services
at
Shack
Design
•
Direct
•
&
Develop
Strategy
•
Front
Back
•
Deploy
End
End
Pla;orms
•
Analy0cs
•
Content

14. Identifying
the
right
direction
Brand and Product Target Market
Strategy
Platforms
Research
Analysis
Back End Structure
Media Research
Industry Research
Content
Analytics
Posi(oning

15. Integrating
interactive
media
Content Management
Strategy
Platforms
Website/Microsites
Systems
Back End Structure
Web and Mobile
Mul(player Games
Apps
Content
Analytics
Digital Forums

16. Constructing
the
right
message
Strategy
Platforms
Communica(on Social Media
Plan
Structure
Back End Structure
Direct Audio/Video
Content Marke(ng
Produc(on
Plan Niche Events/ Content
Analytics
Shows

17. Tracking
for
business
impact
Strategy
Platforms
PlaJorm/Brand
Compe((ve Analysis
monitoring
Back End Structure
Digital Marke(ng
Campaign Insights
Intelligence
SWOT Analysis and Content
Analytics
Ac(on Plan

18. Icing
on
the
cake
Coded for Device
Design
Direct
Immersive UX
Intelligence
Front End Structure
Technology made for
Responsive Design
Human Behavior
Love for What We Do
Develop
Deploy

19. Why
unique
brand
platforms
is
a
smart
call?
Create the Right Pull
Control over Data
Independent digital Analy(cs derive
presence captures ac(onable insights for
focused target business as measured
markets.
via data and pa@erns
of interac(on.

20. Why
work
with
Shack?
Online Movers
Asset Builders
Analysts by Design
We translate brand-­‐ We help brands form We bring back
marke(ng offline to an exclusive communi(es consumer behavior
integrated digital around their product for insights from digital
campaign.
meaningful data to chalk out
engagement.
direc(ons.

21. They
went
digital
with
us

22. Opening
doors
to
the
digital
space.
Founded
Cive
years
back,
Shack
is
a
small
powerhouse
of
new
media
ideas.
From crea(ng the first ever photo-­‐blog for MP tourism promo(ons to buzzing quizzers
with Yahoo! moments— we love the power of analy(cs to derive business insights.
At Shack, our language is binary but we stand one to combine tradi(onal marke(ng
wisdom with new age techniques.
Away from our screens— we indulge in art workshops, theatre, baking or brewing
coffee beans. So, drop by for freshly brewed coffee and your brand could go digital
over a chat with our team.

23. Go
Digital
info@shack.co.in
or +91 11 466 963 38
Connect with Shack
Visit us at www.shack.co.in
143A, 1st & 2nd Floor,
Shahpur Jat
Delhi -­‐ 49