1. Print add of Soft Drink
Group Member-
Submitted to:- Saurabh Kumar Mishra(PG11-54)
Prof. Shashank Mehra Shabi Aziz(PG11-49)
INMANTEC Suryakanta Sahoo(PG11-44)
Vinay Saxsena(PG11-48)
2. INTRODUCTION
Product: Soft Drink
Brand Name : MAZALA FIZZ
Punch Line : “MAZALA FIZZ GHOMA DE
HAR CHEEZ”
Verbal Elements and their Purpose.
The brand name and punch line has been
chosen in Hindi. This is because the target
audience of this product is not educated. To
make them understand and believe in the
product it has been done so
3. Print add
News Paper(Dainik Jagran , Dainik
Bhaskar)
Magazine (Business World , Business
Standard , Digit Media)
5. Media Type
BTL
POS
ATL
Promoting the Product through Print Ads
Magazines (Business travelers Asia Pacific ,
Business India, Business world), (Digit India ,
Electronics for you) News papers
6. Media Schedule
Duration of campaign will be of six
months. It will continuous advertisement
from the month of March to October .
After that it will be twice a week for a
rest of the year.
7. Budget Allocation
Cost of each media
Budgeting for News Paper
S.N Name of Circulation Position Add No. of Total Time
o News of add Cost Ads Cost Period
paper
1 Dainik 900000 Second 13000 25 26000 6 Months
Jagran Last Page
2 Dainik 600000 Second 17000 17 187000 6 Months
Bhaskar Page
8. Budgeting for Magazine
S.No Name of Circulat Position Add No. of Total Time
News ion of add Cost Ads Cost Period
paper
1 Business 500000 Last Page 15600 4 62400 6 Months
World
2 Business 400000 Back 11000 2 22000 6 Months
Standard Cover
3 Digit Media 350000 Inside 12000 11 132000 6 Months
Back
Cover
9. Reach and Impact
It will reach to the different parts of rural
area as well as in urban areas.
More people will be exposed by the
newspapers.
