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Quic kSta Te
            rt nnis
 10 nd
   -a -Und r Te …
            e nnis
Sm ll C urts BigBus s
  a o ,            ine s
       By: Sim n Ga
               o    le
        J ff Ro te
         e     ths in
QUICKSTART TENNIS
       at
SMAL LCOURTS
 BIGBUSINESS
The Process
• Featured in our summer camp

• Extensive off court and on court training for pro staff

• Evaluated the lessons and decided it was the direction
  we wanted to follow

• USTA training seminar for ALL staff including desk and
  management
The Facts
• May have lost some players whose
  parents were skeptical
• Started 2008/2009 season with 175
  Quickstart players

• We currently have over 250
  Quickstart players

• Approximately 50% were new
  players

• Increase 30 minute Tots to 60
  minutes, therefore increasing
  revenue using existing customer base
Implementation

• Adjusted clinic
  descriptions and levels
• USTA partnership
• USTA sanctioned
  tournaments
• EDUCATION of parents
  and players
• QS demonstration video
Implementation
• Marketing – new website,
  flyers, articles for release,
  promotional nights and
  parent meetings, QS site
  registration, schools program

• FREE starter pack – racquet,
  t-shirt, balls.

• Parent week early in the
  season


                                     7
FREEQuickstart Night
                 Attendance:

                 135 kids
                 180 parents

                 6 courts set up:
                 3 courts of 36’
                 2 courts of 60’
                 1 court Pre QS
Development Pyramid
Benefits for the club
• We offer a clear path of development for ALL levels of
  play – lessons to tournaments for ALL levels
• Tournament fees
• Increased retention rate
• Increased per court revenue
• Exposure through the USTA
• More motivated teaching professionals
On Court Benefits
• No longer “entertaining” young players
• Improved focus from players
• Lessons more energized – players and pro’s
• Players are playing the game
• Visually better for parents
• Interaction with other courts
• Players per court can be increased
Teaching vs. Entertaining

• Pro’s must want to teach
  players
• Games such as jail are no
  longer needed
• Teaching technique for
  tactics, not technique then
  years later tactics
Teaching vs. Entertaining
• Self motivated players =
  easier lesson for pro
• Always teaching with the
  focus on getting them to
  rally situation
• Lessons have a clear
  purpose for players



                                    13
A look ahead….
• Clubs must work together to make the program a
  success
• Long process – Belgium it took 15 years to get the
  system into all clubs
• Dedicated staff led by a director who believes in the
  methodology
• Parent education critical to programs success
Future Champions – 60 foot court




                                   15
16
QuickStart Tennis at
Integrating QuickStart Tennis within a 3
         Hour Summer Tennis Camp
• Summer camp student ages: 4 – 18 years old


• Camp run with 10 x 1 week increments


• 60+ players per week with approx. 1/3rd being 4-10 years old


• Outdoor camp utilizes tennis courts & a grass field (for physical skill training)
Integrating QuickStart Tennis within a 3
       Hour Summer Tennis Camp
• Players divided into 3 groups based on ability level and age –
  our group names are Federer, Nadal & Roddick
• All 3 groups have the same rotations (physical skill
  development, stroke skill development &
  games/competition). The complexity of the skill development
  and games/competition are changed based on the skills of
  the players
• Same format can be used in the afternoon session
• This format can be successfully used for most tennis camps
  or recreational tennis programs with players of any ability
QuickStart Tennis Camp Schedule for 10 &Under
           Children (Monday – Friday)
 • Dynamic warm-up (full camp group activity)


 • Physical skill development that is specific to the age group
   (movement, running, throwing, ball tracking, rope jumping,
   etc.)


 • Physical skill team games reinforcing the skills that were
   worked on
QuickStart Tennis Camp Schedule for 10 &Under
         Children (Monday – Thursday)
• Review of what was learned the previous session
• New stroke skills development and a series of drills and
  practice elements to develop the skills
• Four team games (min.) that reinforce the new skills learned.
  Each games is 3-4 minutes long
• A piece of starburst candy awarded to winners of each team
  game. Every player inevitably wins at least one game (& piece
  of candy).
QuickStart Tennis Camp Schedule for 10 &Under
         Children (Monday – Thursday)
• Games & Competition – exclusively team-oriented games for 8 and
  under players, but 9 & 10 year olds may also play some 1 on 1 games or
  doubles. It is important for players to learn about competition …. winning
  and losing.
• Make it fun, but follow the rules of the game!
• Our version of the French Open - Place a 18 ft. net on the clay or dirt
  infield of a baseball field and use a stick to mark the court lines. Use
  throw down lines to make viewing the lines easier.
• Our version of Wimbledon - Place a 18 ft. net on a grass infield or
  outfield. Use throw down lines. It is best to play on short or freshly cut
  grass.
• Kids learn about the differences in playing on various court surfaces
• Final team game - Divide the full camp into 2 teams and play a team
  game (knock-out) that utilizes balls that are age specific for kids 10 and
  under. Winning team gets a simple prize (piece of candy).
QuickStart 10 &Under Tennis Camp Schedule for
        Davis Cup Competition (Friday)
• Dynamic warm-up (full camp group activity)

• Physical skill team games that are specific to the age group
  (movement, running, throwing, ball tracking, rope jumping,
  etc.)
• About 15 physical skill team games are played. A point is
  scored for each team game victory

• Stroke skill team games played including consistency and
  accuracy for forehand, backhand, serve, volley and overhead
  shots
• About 10 team stroke skill games played and points scored
  for each team victory
QuickStart 10 &Under Tennis Camp Schedule
     for Davis Cup Competition (Friday)
• Games & Competition – primarily team-oriented games for 8
  and under and 10 and under kids, i.e. team singles, knock-
  out, serving for accuracy, hitting to targets, etc.
• About 8 team games played and points scored for each team
  victory.
• Final full-camp team game that determines the winner of
  the Davis Cup Competition. Low compression balls utilized
  for kids 10 and under. QST kids get an extra out. Winning
  team gets a simple prize (piece of candy).
• Trophies awarded weekly to “Campers of the Week” and
  “Most Improved Players” in all 3 player groups.
“Parent & Player Feedback”
• Enjoyed participating in a wide variety of daily activities making
  the camp fresh & exciting
• Enjoyed the team format. Easy to build friendships and build
  self-confidence
• Player skills improved quicker than anticipated
• Players able to play tennis and rally quicker than using
  traditional tennis methods
• Learned to enjoy competition and learn how to handle losing
• Players achieved a real passion for the game
• Enjoyed participating in daily activities with the older players.
  This motivated them to work hard
Camp Benefits since QuickStart Tennis
            Play Format
• Camper interest and focus held longer with QuickStart
  (easier on students & staff)
• Parents signed up for additional weeks of camp due to
  player enjoyment and high level of achievement - $$$
• Players sign-up rate for indoor tennis program increased
• Many families plan to sign-up their kids for additional
  weeks of camp next summer - $$$
• Positive word of mouth by parents and players brought
  in several new campers - $$$
• Can put more players on QuickStart 36 ft courts - $$$
• Will add USTA-sanctioned QST Tournaments and round
  robin competitions in 2009 - $$$
Suggestions for a Successful QuickStart
               Program
• Have staff participate in USTA QuickStart training
• Utilize all QuickStart age-appropriate components (racquet size, ball
  type, court size, net height & scoring system)
• Use the appropriate teacher to student ratio/supervision
• Find instructors that can relate to the kids and help to make tennis fun
• Develop practice plans that maximize the physical skill & tennis skill
  development and make the sessions fun
• QuickStart is new. Educate parents on its benefits and the age-
  appropriate components that are used.
• Offer intra-club QuickStart round robin competition to enable the
  players to practice the skills that they’ve learned.

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Quickstart Big Bus And Small Courts 09

  • 1. Quic kSta Te rt nnis 10 nd -a -Und r Te … e nnis Sm ll C urts BigBus s a o , ine s By: Sim n Ga o le J ff Ro te e ths in
  • 4. The Process • Featured in our summer camp • Extensive off court and on court training for pro staff • Evaluated the lessons and decided it was the direction we wanted to follow • USTA training seminar for ALL staff including desk and management
  • 5. The Facts • May have lost some players whose parents were skeptical • Started 2008/2009 season with 175 Quickstart players • We currently have over 250 Quickstart players • Approximately 50% were new players • Increase 30 minute Tots to 60 minutes, therefore increasing revenue using existing customer base
  • 6. Implementation • Adjusted clinic descriptions and levels • USTA partnership • USTA sanctioned tournaments • EDUCATION of parents and players • QS demonstration video
  • 7. Implementation • Marketing – new website, flyers, articles for release, promotional nights and parent meetings, QS site registration, schools program • FREE starter pack – racquet, t-shirt, balls. • Parent week early in the season 7
  • 8. FREEQuickstart Night Attendance: 135 kids 180 parents 6 courts set up: 3 courts of 36’ 2 courts of 60’ 1 court Pre QS
  • 10. Benefits for the club • We offer a clear path of development for ALL levels of play – lessons to tournaments for ALL levels • Tournament fees • Increased retention rate • Increased per court revenue • Exposure through the USTA • More motivated teaching professionals
  • 11. On Court Benefits • No longer “entertaining” young players • Improved focus from players • Lessons more energized – players and pro’s • Players are playing the game • Visually better for parents • Interaction with other courts • Players per court can be increased
  • 12. Teaching vs. Entertaining • Pro’s must want to teach players • Games such as jail are no longer needed • Teaching technique for tactics, not technique then years later tactics
  • 13. Teaching vs. Entertaining • Self motivated players = easier lesson for pro • Always teaching with the focus on getting them to rally situation • Lessons have a clear purpose for players 13
  • 14. A look ahead…. • Clubs must work together to make the program a success • Long process – Belgium it took 15 years to get the system into all clubs • Dedicated staff led by a director who believes in the methodology • Parent education critical to programs success
  • 15. Future Champions – 60 foot court 15
  • 16. 16
  • 18. Integrating QuickStart Tennis within a 3 Hour Summer Tennis Camp • Summer camp student ages: 4 – 18 years old • Camp run with 10 x 1 week increments • 60+ players per week with approx. 1/3rd being 4-10 years old • Outdoor camp utilizes tennis courts & a grass field (for physical skill training)
  • 19. Integrating QuickStart Tennis within a 3 Hour Summer Tennis Camp • Players divided into 3 groups based on ability level and age – our group names are Federer, Nadal & Roddick • All 3 groups have the same rotations (physical skill development, stroke skill development & games/competition). The complexity of the skill development and games/competition are changed based on the skills of the players • Same format can be used in the afternoon session • This format can be successfully used for most tennis camps or recreational tennis programs with players of any ability
  • 20. QuickStart Tennis Camp Schedule for 10 &Under Children (Monday – Friday) • Dynamic warm-up (full camp group activity) • Physical skill development that is specific to the age group (movement, running, throwing, ball tracking, rope jumping, etc.) • Physical skill team games reinforcing the skills that were worked on
  • 21. QuickStart Tennis Camp Schedule for 10 &Under Children (Monday – Thursday) • Review of what was learned the previous session • New stroke skills development and a series of drills and practice elements to develop the skills • Four team games (min.) that reinforce the new skills learned. Each games is 3-4 minutes long • A piece of starburst candy awarded to winners of each team game. Every player inevitably wins at least one game (& piece of candy).
  • 22. QuickStart Tennis Camp Schedule for 10 &Under Children (Monday – Thursday) • Games & Competition – exclusively team-oriented games for 8 and under players, but 9 & 10 year olds may also play some 1 on 1 games or doubles. It is important for players to learn about competition …. winning and losing. • Make it fun, but follow the rules of the game! • Our version of the French Open - Place a 18 ft. net on the clay or dirt infield of a baseball field and use a stick to mark the court lines. Use throw down lines to make viewing the lines easier. • Our version of Wimbledon - Place a 18 ft. net on a grass infield or outfield. Use throw down lines. It is best to play on short or freshly cut grass. • Kids learn about the differences in playing on various court surfaces • Final team game - Divide the full camp into 2 teams and play a team game (knock-out) that utilizes balls that are age specific for kids 10 and under. Winning team gets a simple prize (piece of candy).
  • 23. QuickStart 10 &Under Tennis Camp Schedule for Davis Cup Competition (Friday) • Dynamic warm-up (full camp group activity) • Physical skill team games that are specific to the age group (movement, running, throwing, ball tracking, rope jumping, etc.) • About 15 physical skill team games are played. A point is scored for each team game victory • Stroke skill team games played including consistency and accuracy for forehand, backhand, serve, volley and overhead shots • About 10 team stroke skill games played and points scored for each team victory
  • 24. QuickStart 10 &Under Tennis Camp Schedule for Davis Cup Competition (Friday) • Games & Competition – primarily team-oriented games for 8 and under and 10 and under kids, i.e. team singles, knock- out, serving for accuracy, hitting to targets, etc. • About 8 team games played and points scored for each team victory. • Final full-camp team game that determines the winner of the Davis Cup Competition. Low compression balls utilized for kids 10 and under. QST kids get an extra out. Winning team gets a simple prize (piece of candy). • Trophies awarded weekly to “Campers of the Week” and “Most Improved Players” in all 3 player groups.
  • 25. “Parent & Player Feedback” • Enjoyed participating in a wide variety of daily activities making the camp fresh & exciting • Enjoyed the team format. Easy to build friendships and build self-confidence • Player skills improved quicker than anticipated • Players able to play tennis and rally quicker than using traditional tennis methods • Learned to enjoy competition and learn how to handle losing • Players achieved a real passion for the game • Enjoyed participating in daily activities with the older players. This motivated them to work hard
  • 26. Camp Benefits since QuickStart Tennis Play Format • Camper interest and focus held longer with QuickStart (easier on students & staff) • Parents signed up for additional weeks of camp due to player enjoyment and high level of achievement - $$$ • Players sign-up rate for indoor tennis program increased • Many families plan to sign-up their kids for additional weeks of camp next summer - $$$ • Positive word of mouth by parents and players brought in several new campers - $$$ • Can put more players on QuickStart 36 ft courts - $$$ • Will add USTA-sanctioned QST Tournaments and round robin competitions in 2009 - $$$
  • 27. Suggestions for a Successful QuickStart Program • Have staff participate in USTA QuickStart training • Utilize all QuickStart age-appropriate components (racquet size, ball type, court size, net height & scoring system) • Use the appropriate teacher to student ratio/supervision • Find instructors that can relate to the kids and help to make tennis fun • Develop practice plans that maximize the physical skill & tennis skill development and make the sessions fun • QuickStart is new. Educate parents on its benefits and the age- appropriate components that are used. • Offer intra-club QuickStart round robin competition to enable the players to practice the skills that they’ve learned.