Stats, figures, trends and images about mobile Apps' momentum. This presentation reveals that we love Apps, we use them a lot ...and we prefer them to the web. As a result, most companies and Brands should focus their marketing efforts on mobile apps.

1. businesstoValue
part – 1
5 reasons to consider an
App-centric Marketing approach
Is your target going mobile?
Don’t worry …be App!

2. #1
Apps are really popular.
Many people download them.
2

3. Deloitte research into mobile consumption reveals that in 2010 45% of
smartphone owners downloaded at least one app per week
source: Deloitte "Killer Apps? Appearance isn't everything", 2011 3
nice to
have?

4. #2
we prefer using apps than surfing
the web; as a result, mobile app
users have increased significantly
4

5. 5
In 2012, average time spent on mobile apps by U.S. users (127
minutes per day) increased by 35% since 2011, while average time
spent on the web (70 minutes per day) declined by 2.4%
source: Flurry's Blog, "Mobile Apps: We Interrupt This Broadcast"
Time on apps
is growing…

6. 6
In August 2012, time spent on Apps by U.S. mobile consumers was
4.6 times that of the mobile web
source: Business insider, Chart of the day: “Mobile App Engagement Continues To Dominate Mobile
Web”
Mobile web?
…Apps are better!

7. 7
In July 2012, U.S. Mobile Apps audience increased by 85% since
July 2011 and reached 101.8 mln (half the PC audience, down by 4%)
source: Nielsen "The social media report 2012"
101.8 mln
+85%
Huge growing
audience

8. #3
Apps can be really engaging…
and is not all about gaming or social networking
8

9. 9
50% and more is the retention rate over 90 days for
Weather, Reference, Sports scores and News Apps
source: Flurry's Blog, "App Engagement: The Matrix Reloaded"
Information (and
content?) is king!

10. #4
Some Apps can drive a high
frequency of use during the week
10

11. 11
Streaming music, Communication and Social Games are used on
average every day
source: Flurry's Blog, "App Engagement: The Matrix Reloaded"
Entertainment
and social
for everyday use

12. #5
Companies and Brands are
expected to have their own app
12

13. 13
Consumers expect their favourite Brands to have a presence within
the mobile marketplace: more than three-quarters of mobile app
users expect all companies to have a mobile app!
source: Deloitte "Killer Apps? Appearance isn't everything", 2011
Looking forward to
getting the app!

14. Today,
people download apps, use them
more than web and expect
companies to have their own app…
14

15. 15
Tomorrow…
…we’ll get everything
done easier through apps…

16. …and look for brands’ useful*
apps for everyday life!
*see Deloitte "Killer Apps? Appearance isn't everything", 2011
16

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17

18. Download MyComingApp
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19. businesstoValue
ⓒStefano Grigoletti
Thank you
2013