A detailed SEM & SEO campaign plan conducted by NYU students for a crowd funding company. (page audit, link building strategy, sitemap design, keyword plans, content marketing calendar and SEM budget allocation.)
2024 WTF - what's working in mobile user acquisition
Search Marketing Project - Return On Change
1. Return on Change
Search Marketing Plan
Danny Zhu
l
Jill Zhang
l
Jason Zhou
l
Sona Martirosian
2. Who are we?
Founded in 2012, Return on Change provides a business solution that
connects investors to world-changing startups. Return on Change is on
the forefront of utilizing technology and crowd investing to spur the
future of innovation and economy.
5. Competition
Founded in 2010, Angel List is one of the most
famous crowd funding websites which has 18,000
credit investors and features 100,000 startup
profiles.
Breakdown into 3 parts:
• Join a Startup: 3000+ Jobs from startups
• Syndicates: 137 syndicates led by notable
investors
• Public Fundraising: currently about 4000 startups
Domain Authority: 73
Page Authority: 78
Total Established Links: 6,048
10. Home
page
Recommended Practice
https://www.returnonchange.com/sit
e/index
https://www.returnonchange.com/
Page Title
Page Title
Return on Change
I Crowdinvesting
for high-impact
startups
Startups
investment|Crowdfun
ding| Retrun on
Change
Meta Description
Return on Change is a
professional
crowdfunding firm for
high-impact start-ups
and identify
crowdsourcing
opportunities for
investors
Meta Description
Not Found
Meta Keywords
Not found
Keywords
Investing startups,
Crowdfunding, Return
on Change
H1,H2
Not found
H1,H2
H1: Investing startups
H2: Crowdfunding
12. Detail for the startup profiles
Url
startup/view/id/59
startup/Thankster
Page tile
Return on Change I
Crowdinvesting for highimpact startups - Startup
profile
Technology startups|
Thankster.com
Meta description
Not found
Thankster facilitates
handwritten personalized
correspondence for
consumers and enhances
CRM for businesses by
automating the sending of
real cards that look
authentically handwritten.
Keywords
Not found
Technology investing,
Technology startups
14. More details for
crowdfunding
CleanTech
Life Sciences
EdTech
Technology
Social enterprise
URL
/CleanTech
/Life-Sciences
/EdTech
/Technology
/Social-enterprise
Meta
Description
Return on Change is a professional crowdfunding firm for world changing startups,
including, clean technology, life science, education technology, and social enterprise.
Keywords
Clean technology,
Crowd
Funding
Life science,
Crowd Funding
Education
technology,
Crowding
Funding
Technology,
Crowd
Funding
Social enterprise,
Crowd Funding
Page Title
Crowdfunding for
Clean Technology
Crowdfunding
for Life Science
Crowdfunding
for Education
Technology
Crowdfunding for
Technology
Crowdfunding for
Social enterprise
15. Return On Change
Url
/blog
/blog
Page tile
ROC blog| Everyone’s invested
Startups investing Tips|Return on Change
Meta description
Not found
Return on Change’s blog provide useful
professional and up-to-date information about
online startups investing.
Keywords
Not found
Online investing, startups investing
16. Search Volume Estimate
Investing starups
investing startups
investing startup
startup investment
investing in startups
invest in startups
startups investment
1490
Online investment
Investing online
online investment
invest online
investing through internet
4720
Crowd funding
Crowdfundg/technology
Crowdfunding, etc
201,090
Funding
technology funding
life science funding
education technology
funding
clean technology funding
social enterprise funding
860
*Data: Google keyword planning tool (monthly search volume)
17. Recommendations
Recommendation
• Update the URL structure of the company, making it more friendly
to search engine crawlers.
• Add meta description and identify specify page titles for every
page level.
• Complete the URL and page structure for “Crowdfunding”.
• Index content for the investing startups profiles.
• Link the company blog and website with same set of keywords,
using blog content to support the main website.
20. Customer Profile: Jim Financial Investor
Motivation: To make money from investment
Profile
Interests
Digital Behavior
• 53-year-old
• Finance
• Uses internet primarily for business
• Married: 14 years
• The Stock Market
• Social Network: LinkedIn for work Facebook for
• Father of two
• International Trade
• MBA in Finance
• Politics
• Uses Twitter to follow influential voices
• Venture Capitalist
• Economics
• Reads: Forbes, Fortune, WSJ, New York Times.
• New York, NY
• Sports
• Net Worth: $500M
• Cars
Story
Jim is in independently wealthy venture capitalist looking to invest in new
start ups that have a promise of making him a large sum of money. He reads
an article on Forbes about crowd investing and decides to do a search for the
term. As someone who is extremely busy but likes to do extensive research
before making decisions, Jim looks for articles that provide a lot of detailed
information in a quick manner. After finding crowd funding sites, Jim reads
through the descriptions of the start ups to determine which seems the most
lucrative investment opportunity. He believes that crowd investing is a great
way to find promising start ups because if a lot of people are willing to invest,
the start up is more likely to be successful with customers.
Keywords
Crowd Investing
Crowd Funding
Investing Sites
New Start Ups
List of Start Ups
Investing in Startups
family and friends
Inc, Yahoo News
• Checks E-mails constantly on a mobile device
Blog Post Topics
• Benefits of using crowd funding platforms for
investing
• Case studies of successful start ups who used
crowd funding
• How a news story or current event will affect
your investment
• Using a sports analogy to explain benefits of
crowd funding
• Guest post by a trusted financial advisor who
writes about investing in start ups
21. Customer Profile: Dan Strategic Investor
Motivation: Wants to give strategic advice to companies he invests in
Profile
Interests
Digital Behavior
• 45-year-old
• Technology
• Uses internet for business and personal use
• Married: 10 years
• Clean Technology
• Social Networks: LinkedIn , Twitter, Quora
• MS Computer Engineering • Tech Innovation
• Former Entrepreneur
• Computer Programming
• Professional Investor
• Tech Engineering
• Los Angeles, CA
• World News
• Net Worth: $50M
• Entrepreneurship
Dan started his career as a tech entrepreneur in Silicon Valley. After
founding a few successful start ups, he decided to retire in sunny Los
Angeles. He likes to stay involved in the tech start up world and is
constantly looking for new innovative start ups to invest in. He’s looking to
not only invest financially but also to be a strategic advisor to new start up
founders and share his knowledge with them. Dan thinks crowd funding is
a great idea and is looking to invest in start ups that have already gotten
• Reads: Fast Company, Forbes, Wired, Tech
Crunch, blogs about tech innovation news
• Uses a tablet to read news and a lap top for
Blog Post Topics
• News in the tech start up world
• Information about innovations in clean
technology
• Detailed background information on the start ups
listed on ROC and interviews with the founders
• Case studies showcasing how ROC listed clean
tech start ups want to impact the world
• Guest post by tech CEOs and well known start up
investors
Keywords
Crowd Investing
Crowd Funding
Investing in Tech Start Ups
insights about the industry
everything else
Story
attention on crowd funding platforms.
• Follows tech CEOs on Twitter and shares his
New Tech Start Ups
Clean Technology Start Ups
Investing in Clean Tech Start Ups
22. Customer Profile: Dave Start Up CEO
Motivation: To get funding for his company
Profile
Interests Digital Behavior
• 34-year-old
• Engineering
• Uses internet for business & personal use
• Single
• Clean Energy
• Social : Facebook, Twitter, Reddit, LinkedIn, Instagram
• MS in Engineering
• Renewable Energy • Reads: Inc, Tech Crunch, Wired, Pando, Fast Company
• Start up CEO
• Entrepreneurship • Follows successful start up CEOs on Twitter & engages
• Brooklyn, NY
• Technology
• Net Worth: $50K
• Start up News
• Very digitally savvy
• Video Games
• Digitally connected at all
with them
• Uses the internet for everything from work, reading,
gaming, TV
Story
Dave and two of his graduate school friends have come up with a start up
idea for a new energy efficient battery that runs on a renewable energy
source. They would like to produce the batteries to be used in low income
areas to power educational facilities. They want their start up to really
impact society and help make the world a better place. They rent desks at
a co-working space at General Assembly and collaborate with other start
up founders the meet there. Dave is tasked with finding investors for the
project and is looking for crowd funding platforms to fund their start up.
Keywords
Crowd Funding
Start up news
Finding Investors
Investors for Start Ups
Investors for Tech Start ups
Investors in Clean Tech
Blog Post Topics
• How to find funding for your start up
• Case studies of successful start ups who used
ROC for crowd funding
• Strategic advice for entrepreneurs and how to
grow your company
• Using a gaming analogy to explain how to make
your start up successful
• Guest posts from successful start up CEOs and
strategic advisors
23. Customer Profile: Laura Socially Conscious Investor
Motivation: Invest in a company that promises social change
Profile
• 28-year-old
• Single
• BA Social Science
• MS in Education
• Teacher
• San Francisco, CA
• Net Worth: $150K
Interests
Digital Behavior
• Environmentalism
• Uses internet primarily for personal use
• Clean Technology
• Social Network: Facebook, Twitter, Pinterest, Instagram
• Sustainable Living
• Reads: Tree Hugger, The Daily Green, Dot Earth, Huffington
• Recycling
Post, organic cooking blogs, education tech news, and
• Living Green
lifestyle and fashion blogs
• Global education
• Education Technology • Writes a blog about organic cooking and growing vegetables
• Organic Cooking
Story
Laura is a teacher who is very interested in environmentalism and
sustainable living. She is vegetarian, only buys locally grown products
at farmers markets, and grows her own vegetables in a small garden.
She lives in San Francisco and is very interested in Silicon Valley start
ups that focus on green technology and making the world a better
place. She is also interested in educational technology that she can
use in her classroom. She has recently inhered some money and is
looking to invest a small amounts in a socially responsible start ups
whose cause she believes in.
Keywords
Socially Responsible Start Ups
Crowd Funding Platforms
Education Technology Start Ups
• Spends most of her time online reading blogs
Blog Post Topics
• Information about clean tech and ed tech start
ups listed on ROC
• Posts and videos about how ROC start ups are
benefiting the world
• Posts about sustainable living and green
technology start ups
• News about exciting innovations in the
educational tech world
• Guest posts from influencers in the green living,
green tech, and education tech world
Invest in Clean Tech Start Ups
Crowd Investing in Green Start Ups
Start Up Investment Sites
24. Financial Investor Influencers
Tomio Geron
Writes about start ups at
Frobes.com
Twitter: 9,610
@tomiogeron
Site: Forbes.com
Forbes Twitter: 2,373,487
Forbes Facebook: 798,000
Kunal Desai
Writes about investing and Wall
Street
Twitter: 14,550
@kunal00
Site: BullsOfWallStreet.com
Bulls On Wall Street Twitter: 8,900
Bulls On Wall Street Facebook: 8,700
Mark Suster
Two time entrepreneur, writes about
starts ups at Tech Crunch
Twitter: 135,115
@msuster
Sits: TechCrunch.com
Blog: BothSidesOfTheTable.com
Tech Crunch Twitter: 3,183,086
Paul Kedrosky
Investor and entrepreneur.
Writes about finance and the
money culture.
Twitter: 264,844
@pkedrosky
Blog: InfectiousGreed.com
Maya Baratz
Head of new products at the Wall Street
Journal
Twitter: 11,850
@mbaratz
Site: WSJ.com and Mbaratz.tumblr.com
Wall Street Journal Twitter: 3,745,000
Wall Street Journal Facebook: 1,700,000
Strategic Investor Influencers
Dharmesh Shah
Founder of Hubstop and start up
blogger
Twitter: 214,002
@dharmesh
Blog: OnStartups.com
On Startups Facebook: 140,000
Penelope Trunk
Four time entrepreneur and
start up blogger, writes a career
advice column that runs in 200
newspapers
Twitter: 134,238
@penelopetrunk
Blog: PenelopeTrunk.com
Kevin Kelly
Founding Editor and currently Editorat-Large of Wired Magazine
Twitter: 17,470
@kevin2kelly
Blogs: KK.org, Wired.com
Wired Twitter: 2,408,498
Wired Facebook: 772,000
Mike Fishbein
Writes about start up and new
product and business
development
Twitter: 1,318
@mfishbein
Blogs: mfishbein.com
Dave McClure
Founder of 500 Start Ups, angel
investor and start up advisor
Twitter: 183,989
@davemcclure
Blog: 500hats.com
25. Start Up Influencers
Sarah Lacy
Writes about news about news
in the tech start up world.
Twitter: 84,971
@sarahcuda
Site: Pando.com
Pando Twitter: 56,896
Pando Facebook: 21,000
Frank Gruber
Cofounder of Tech Cocktail, a site
for tech start up events and news
Twitter: 26,268
@frankgruber
Site: Tech Cocktail tech.co
Tech Cocktail Twitter: 91,305
Tech Cocktail Facebook: 16,985
Steve Blank
Professor of Entrepreneurship at Stanford,
Berkley, and Columbia. Author of Four
Steps to the Epiphany.
Twitter: 88,756
@sgblank
Blog: SteveBlank.com
Matthew Brimer
Cofounder of General Assembly, a
start-up co-working space, that
teaches technology, design, and
business skills
Twitter: 5,499
@brimer
Site: GeneralAssemb.ly
GA Twitter: 36,710
Ben Horowitz
A venture capitalists that that helps entrepreneurs
become successful CEOs and build important and
enduring companies
Twitter: 56,718
@bhorowitz
Site: bhorowitz.com
Socially Conscious Influencers
Jaymi Heimbuch
Writes about green technology and
gadgets at Tree Hugger
Twitter: 17,230
@jaymiheimbuch
Site: TreeHugger.com
Tree Hugger Twitter: 261,760
Tree Hugger Facebook: 266,000
Hank Green
Entrepreneur and founder of
Eco Geek, a site about green
technology
Twitter: 325,560
@hankgreen
Site: EcoGeek.org
Eco Geek Twitter: 45,537
Andrew Revkin
Writes New York Times blog Dot
Earth about sustainability,
environmentalism, and technology
Twitter: 52,212
@revkin
Site: DotEarth.Blogs.NYTimes.com
Dot Earth Twitter: 32,380
Steven Anderson
Educator and blogger about
educational technology at
Tech & Learning
Twitter: 81,962
@web20classroom
Site: TechLearning.com
Blog:web20classroom.org
Tech Learning Twitter: 21,527
Sarah Perez
Writes about education tech
news at Tech Crunch
Twitter: 28,800
@sarahintampa
Site: TechCrunch.com
Tech Crunch Twitter: 3,183,086
Tech Crunch Facebook:966,000
26. Content Strategy
Awareness
Research
Comparison
Purchase
Blog Posts
• Posts centered around various topics for all 4 customer personas
• Create info graphics to encourage sharing
• The 1-2-3 of Crowd Funding
Social Media
• Maintain active social profiles
• Engage with followers & influencers
• Join discussions on crowdfunding on various social platforms
E-books
• The Benefits of Crowd Funding
• Importance of Clean Tech Innovation
Webinars
• Educating start ups about crowd funding
• Educating Investors about crowd funding
Case Studies
• Success stories from start ups that raised funds through ROC
Customer Testimonials
• Interviews with start up founders who raised money through ROC
• Videos showcasing the progress of the start ups
Details Product Info
• A page on the website detailing how ROC works and how to use it
• Detailed information about each start up listed in ROC
27. Content Calendar
Month 1:
• Focus on engaging with influencers and
establishing relationships
• Post on the ROC blog twice a week, focusing
on one customer persona in each post
• Post and engage with with influencers on
followers on Facebook, Twitter, and LinkedIn
at least twice a week
• Share relevant articles by key influencers
every Friday on Facebook, Twitter, and
LinkedIn
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Blog post
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Share
article by
influencer
Engage
with
Influencers
Engage
with
Influencer
s
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Share
article by
influencer
Engage
with
Influencers
Engage
with
Influencer
s
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Share
article by
influencer
Engage
with
Influencers
Engage
with
Influencer
s
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Share
article by
influencer
Engage
with
Influencers
Engage
with
Influencer
s
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Blog post
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Guest
Post
Engage
with
Influencers
Engage
with
Influencer
s
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Share
article by
influencer
Engage
with
Influencers
Engage
with
Influencer
s
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Guest
Post
Engage
with
Influencers
Engage
with
Influencer
s
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Share
article by
influencer
Engage
with
Influencers
Engage
with
Influencer
s
Engage with
Influencers
Blog post
Engage with
Influencers
Blog post
Engage with
Influencers
Blog post
Engage with
Influencers
Month 2:
• Share guest posts by influencers every other
Friday, focusing on a different customer
personas each week
• Post on the ROC blog twice a week, focusing
on one customer persona in each post
• Post and engage with with influencers on
followers on Facebook, Twitter, and LinkedIn
at least twice a week
• Share relevant articles by key influencers
every Friday on Facebook, Twitter, and
LinkedIn
Engage with
Influencers
Blog post
Engage with
Influencers
Blog post
Engage with
Influencers
Blog post
Engage with
Influencers
Engage with
Influencers
Engage with
Influencers
Engage with
Influencers
Engage with
Influencers
Engage with
Influencers
Engage with
Influencers
Engage with
Influencers
Engage with
Influencers
28. Monday
Month 3:
• Maintain all activity from the first two
months
• Data Visualization: The 1-2-3 of Crowd
Investing. Create an infographic detailing
how crowd investing works in a simple,
visually way.
• Share interviews with start up CEO, case
studies, and behind the scenes of a start
up video content to show case successful
start ups that got their funding through
ROC
Tuesday
Wednesday
Thursday
Friday
Blog post
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Guest
Post
INTERVIEW
WITH
START UP
CEO
Blog Post
Facebook
Twitter
LinkedIn
DATA
VISUALIZ
ATION
Facebook
Twitter
LinkedIn
Blog Post
START UP
CASE
STUDY
Guest
Post
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Monday
Tuesday
Wednesday
Thursday
VIDEO
BEHIND
THE
SCENES
Friday
Blog post
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Guest
Post
Engage with
Influencers
Blog post
Facebook
Twitter
LinkedIn
Blog post
Blog post
Engage with
Influencers
Month 4:
• Maintain all activity from the first three
months
• Publish an E-book: The Benefits of Crowd
Funding including information about crowd
funding. Ask influencers to provide quotes to
be included in the book as well as post about
the book on their own sites.
• Post about the e-book on Reddit’s r/StartUps
forum: “We are the founders of Return on
Change, a crowd funding platform for start
ups, Ask us Anything” allowing users to ask
questions to the ROC team and answering all
of their questions.
Engage with
Influencers
Blog post
Engage with
Influencers
Blog post
Facebook
Twitter
LinkedIn
Blog post
Engage with
Influencers
Facebook
Twitter
LinkedIn
Engage with
Influencers
Engage with
Influencers
Facebook
Twitter
LinkedIn
Engage with
Influencers
Engage with
Influencers
Blog Post
About
upcoming E
BOOK
INTERVIEW
WITH
START UP
CEO
Blog Post
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Engage with
Influencers
REDDIT
AMA
E
BOOK
for E Book
Influencer
share E
book
VIDEO
BEHIND
THE SCENES
Sunday
Share
article by
influence
r
Share
article by
influence
r
Saturday
Sunday
Share
article by
influencer
Share E
book on
social
Guest
Post
Facebook
Twitter
LinkedIn
Saturday
Influencer
share E
book
Influencer
share E
book
Share
article by
influence
r
29. Monday
Wednesday
Thursday
Friday
Blog post
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Guest
Post
Facebook
Twitter
LinkedIn
Blog Post
About
Webinar
Promote
Webinar
on Social
WEBINAR
INTERVIEW
WITH
START UP
CEO
Blog Post
START UP
CASE
STUDY
Guest
Post
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
VIDEO
BEHIND
THE SCENES
Share
article by
influence
r
Monday
Month 5:
• Maintain all activity from the first four
months
• Host a webinar educating start up founders
on funding their business ventures
• Promote the webinar on the ROC blog,
social, and ask relevant influencers to share it
with their followers
Tuesday
Tuesday
Wednesday
Thursday
Friday
Saturday
Blog post
Facebook
Twitter
LinkedIn
Blog Post
Facebook
Twitter
LinkedIn
Guest
Post
Share
article by
influence
r
Facebook
Twitter
LinkedIn
INFLUENCER
S POST
ABOUT
EVENT
VIDEO
BEHIND
THE SCENES
PROMOTE
EVENT ON
SOCIAL
PROMOTE
EVENT ON
SOCIAL
PANEL
EVENT
Engage with
Influencers
Blog post
Engage with
Influencers
Blog post
Facebook
Twitter
LinkedIn
Blog post
Engage with
Influencers
Month 6:
• Maintain all activity from the first five
months
• Invite influencers in the start up investment
world to be speakers at a panel event and
give advice to start ups on entrepreneurship
and how to get funding.
• Promote the event on the ROC blog, social,
and ask relevant influencers to share it with
their followers
Engage with
Influencers
Blog post
Engage with
Influencers
Engage with
Influencers
Facebook
Twitter
LinkedIn
Engage with
Influencers
Engage with
Influencers
Facebook
Twitter
LinkedIn
BLOG POST
ABOUT
EVENT
INTERVIEW
WITH
START UP
CEO
PROMOTE
UPCOMING
EVENT ON
SOCIAL
Facebook
Twitter
LinkedIn
Blog post
Facebook
Twitter
LinkedIn
BLOG POST
ABOUT
EVENT
VIDEO
BEHIND
THE SCENES
Engage with
Influencers
Saturday
Sunday
Share
article by
influencer
INFLUENCER
POSTS ABOUT
WHAT THEY
LEARNED IN
WEBINAR
Share
article by
influencer
Sunday
Share
article by
influencer
POST
RECAPING
EVENT
31. SEM Brief
• A makeup of SEO and Content Marketing.
• Budget limited at $100/day.
• Objective: Increase impressions and CTRs on Google SERPs, to
raise awareness and engagement of Return on Change.
• Target Audiences: high-quality investors and startup investees
• Focusing Area: Clean, Biological, Educational, Medical
technologies.
32. Step 1: Keywords Generation
• Examine the original SEO keywords set and remove those
which are not proper for SEM.
Too General
Misunderstanding
Startups
Venture capital
High-impact
Life sciences
Technology
Mission focused
Investors
Shares
Funding
Capital raising
33. Campaign1 - Investors
Campaign2 - Startups
Campaign3 - General
Business
Category
AdGroups
(12)
Focusing Area
Category
Brand
Category
Crowdfunding
Crowdinvest
Funding
Investment
Online
Startups
Cleantech
Biotech
Edtech
Medtech
Tech
Return On
Change
Keywords pool
34. Campaign 1
Investors
Campaign 2
Startups
crowdfunding
opportunities
safe
crowdfunding
high yield
crowdfunding
crowdfunding
for startups
crowdfunding
investors
crowdfunding
wanted
Keyword
Templates
Opportunities
Safe
High yield
Investors
Needed
Wanted
Platform
Website
Network
Number of
Keywords
11
8
12
AdGroup 1
Crowdfunding
(31 keywords)
Campaign 3
General
crowdfunding
crowdfunding
platform
crowdfunding
website
Delivering keywords to 3 Campaigns without duplication!
42. Step 4: Ads generation
•
•
•
•
3 Ads for each AdGroup in each Campaign
Use core keyword in each AdGroup’s ads
Make sure the ads are relevant to the page and content
Make sure the ads are emotional to encourage people to click
Campaign Investors
Campaign Startups
Safe Crowdfunding Platform Online
Find Safe Crowdfunding Platform Online
Safe Crowfunding Platform To Make Money
www.returnonchange.com
34
38
39
22
Crowdfunding Investors For Your Startup
Qualified Crowdfunding Investors
Best Crowdfunding Investors Network
www.returnonchange.com
Crowdfunding Opportunities For Everyone
Find Best Crowdfunding Opportunities
Crowdfunding Opportunities To Make Money
www.returnonchange.com
39
36
40
22
High Yield Crowdfunding For Everyone
High Yield Crowdfunding For Small Money
High Yield Crowdfunding To Make Money
www.returnonchange.com
36
39
37
22
Campaign General
39
32
35
22
Crowdfunding Platform For Everyone
Find Best Crowdfunding Platform
Crowfunding Platform To Make Money
www.returnonchange.com
34
31
34
22
Find Crowdfunding For Your Startup
34
Crowdfunding Best Choice For Startups
37
Crowdfunding Make Changes On Your Startup1
4
www.returnonchange.com
22
Best Crowdfunding Meets Best Startups
Crowdfunding Is The Best Choice For Money
Check Crowdfunding Choices
www.returnonchange.com
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41
26
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Crowdfunding Needed For Startups
Crowdfunding Needed By Best Startups
Really Need Crowdfunding To Fund
www.returnonchange.com
Crowdfunding Investment The Best Choice
Need Crowdfunding Investment
Best Crowdfunding Investment Online
www.returnonchange.com
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28
35
22
32
36
33
22
44. How do we measure success?
Primary KPI:
• Lower the cost per registration to less than 5 dollars.
• Reach average 400 daily visit to the website in 3 months.
Secondary KPI:
• Double the organic traffic to the website in 3 months
• Increase the followers on social media by 20% MOM in first 6
months. (a 2.5x growth after 6 months)
