Designing an innovative and unusual campaign to prevent drunk driving. Presented by Parsons Design + Management students: James Burr, Aaron Bakalar, Min Jung Kim, and Daniel Gonzalez

1. DESIGN DEVELOPMENT - GROUP 1
JAMES BURR
DANIEL GONZALEZ
AARON BAKALAR
MIN JUN KIM

2. PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1

3. PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1

4. RYTHM BODY MURDER
CLUBS METABOLISM DRUGS
DJ FOOD TAX EVASION
CLASSES EXCERCISE DRUNK DRIVING
SCHOOLS POLLUTION GETTO
COMPETITIONS AIR GANG
HIP HOP WATER GUNS
MOVEMENT GLOBAL WARMING DRUG LORDS
MUSIC SOBER DRUG DEALERS
ART FOOD COCAINE
COMPOSITION MEDICINE RAPE
STYLE DOCTOR ROBBERY
DANCE HEALTH CRIME
BODY HOSPITAL THEFT
ENERGY REHAB VIOLENCE
PERFORMANCE SHAPE CONVICTS
DISCO GYM PRISON
70’S WHOLE FOOODS POVERTY
PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1

5. RYTHM BODY MURDER
CLUBS METABOLISM DRUGS
FOOD TAX EVASION
DJ EXCERCISE DRUNK DRIVING
CLASSES POLLUTION GETTO
SCHOOLS AIR GANG
COMPETITIONS WATER GUNS
HIP HOP GLOBAL WARMING DRUG LORDS
MOVEMENT SOBER DRUG DEALERS
MUSIC FOOD COCAINE
ART MEDICINE RAPE
COMPOSITION DOCTOR ROBBERY
DANCE HEALTH CRIME
BODY HOSPITAL THEFT
ENERGY REHAB VIOLENCE
PERFORMANCE SHAPE CONVICTS
DISCO GYM PRISON
70’S WHOLE FOOODS POVERTY
PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1

6. RYTHM BODY MURDER
CLUBS METABOLISM DRUGS
FOOD TAX EVASION
DJ EXCERCISE DRUNK DRIVING
CLASSES POLLUTION GETTO
SCHOOLS AIR GANG
COMPETITIONS WATER GUNS
HIP HOP GLOBAL WARMING DRUG LORDS
MOVEMENT
SOBER DRUG DEALERS
MUSIC COCAINE
ART FOOD RAPE
COMPOSITION MEDICINE ROBBERY
DANCE HEALTH CRIME
BODY HOSPITAL THEFT
ENERGY REHAB VIOLENCE
PERFORMANCE SHAPE CONVICTS
DISCO GYM PRISON
70’S WHOLE FOOODS POVERTY
PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1

7. RYTHM BODY MURDER
CLUBS METABOLISM DRUGS
FOOD TAX EVASION
DJ
DRUNK DRIVING
EXCERCISE
CLASSES POLLUTION
SCHOOLS GETTO
AIR
COMPETITIONS GANG
WATER
HIP HOP GUNS
GLOBAL WARMING
MOVEMENT DRUG LORDS
SOBER
MUSIC DRUG DEALERS
ART FOOD COCAINE
COMPOSITION MEDICINE RAPE
DANCE HEALTH CRIME
BODY HOSPITAL THEFT
ENERGY REHAB VIOLENCE
PERFORMANCE SHAPE CONVICTS
DISCO GYM PRISON
70’S WHOLE FOOODS POVERTY
PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1

8. CLUBS
DRUNK DRIVING SOBER
LOCATION
PROBLEM SOLUTION
PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1

9. RESEARCH DESIGN DEVELOPMENT - GROUP 1

10. 37%
PROBLEM STATEMENT
RESEARCH - DRUNK DRIVING
RESEARCH DESIGN DEVELOPMENT - GROUP 1

11. DIE FROM
EVERY YEAR17,602 PEOPLE
DRINK & DRIVE RELATED ACCIDENTS
PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1

12. 1 BUS FULL OF PEOPLE BLOWING UP
THATʼS
EVERY DAY...
PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1

13. 4 BOEING JETS CRASHING EVERY MONTH...
OR
PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1

14. 6 NINE ELEVEN ATTACKS EACH YEAR...
OR
PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1

15. ?
HOW CAN WE REDUCE THE THREAT
DESIGN DEVELOPMENT - GROUP 1

16. RESEARCH - LOCATION
RESEARCH DESIGN DEVELOPMENT - GROUP 1

17. NYC(483)?
RESEARCH - LOCATION
RESEARCH DESIGN DEVELOPMENT - GROUP 1

18. RESEARCH - LOCATION
RESEARCH DESIGN DEVELOPMENT - GROUP 1

19. LA(1,509)
RESEARCH - LOCATION
RESEARCH DESIGN DEVELOPMENT - GROUP 1

20. CLUBS
LOCATION
RESEARCH - LOCATION DESIGN DEVELOPMENT - GROUP 1

21. WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1

22. NORMAN
WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1

23. MIKE
WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1

24. MARTHA
WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1

25. LAWRENCE
WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1

26. LOUIS
WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1

27. LINDA
WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1

28. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1

29. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1

30. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1

31. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1

32. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

33. WEBSITE
NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

34. WEBSITE RANDOMIZER
NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

35. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

36. BRACELET
NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

37. PARTNERSHIPS
BRACELET
NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

38. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

39. BREATHALYZER
NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

40. ?
WHICH INCENTIVE WE GIVE THEM
NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

41. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

42. PARTNERSHIPS
NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

43. PARTNERSHIPS SPECIAL ENVELOPE
NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

44. PARTNERSHIPS SPECIAL ENVELOPE WEB SITE
NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1

45. WHAT IF? DESIGN DEVELOPMENT - GROUP 1

46. WHAT IF? DESIGN DEVELOPMENT - GROUP 1

47. MAJOR CORPORATIONS
LIQUOR COMPANIES
WHAT IF? DESIGN DEVELOPMENT - GROUP 1

48. MAJOR CORPORATIONS
LIQUOR COMPANIES
WHAT IF? DESIGN DEVELOPMENT - GROUP 1

49. PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1

50. PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1

51. PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1

52. VIDEO USER OF
THE EXPERIENCE
PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1

53. VIDEO USER OF
WEBSITE
THE EXPERIENCE
PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1

54. RANDOMIZER
BRACELET
WEB SITE
DISCOUNT COUPONS
T-SHIRT
FEATURES COVERED DESIGN DEVELOPMENT - GROUP 1

55. PROTOTYPE 1 & 2 DESIGN DEVELOPMENT - GROUP 1

56. PROTOTYPE 1 & 2 DESIGN DEVELOPMENT - GROUP 1

57. PROTOTYPE 1 & 2 DESIGN DEVELOPMENT - GROUP 1

58. PROTOTYPE 1 & 2 PROTOTYPE 3
TRANSITION DESIGN DEVELOPMENT - GROUP 1

59. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1

60. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1

61. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1

62. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1

63. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1

64. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

65. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

66. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

67. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

68. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1

69. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

70. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

71. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

72. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

73. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

74. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

75. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

76. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1

77. VIDEO WEBSITE
Participating Clubs
Which bene ts will be
o ered?
How does it work?
How can i redeem my
bene ts?
Why and who should
participate?
NEEDS COVERED DESIGN DEVELOPMENT - GROUP 1

78. FUTURE IDEAS DESIGN DEVELOPMENT - GROUP 1

79. SOCIAL NETWORKING DESIGN DEVELOPMENT - GROUP 1

80. LA
NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1

81. SF
LA
NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1

82. CH
SF
LA
NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1

83. CH BO
SF
LA
NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1

84. CH BO
SF
LA
MIA
NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1

85. CH BO
SF DC
LA
MIA
NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1

86. CH BO
SF DC
LA DA
MIA
NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1

87. SHORTCOMINGS & LIMITATIONS DESIGN DEVELOPMENT - GROUP 1

88. http://eclubslist.com/e_club_list_u-z.htm
http://losangeles.metromix.com/
http://www.alcoholalert.com/drunk-driving-statistics.html
http://www.villalounge.com
http://www.laxhollywood.com
http://www.dolcegroup.com/lesdeux
BIBLIOGRAPHY DESIGN DEVELOPMENT - GROUP 1

89. THANK YOU
DESIGN DEVELOPMENT - GROUP 1