Changing Face of Social Media

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Negócios

“The greatest oak was once a little nut
that held its ground”

The Changing Face of
Social Media
Sarah Findle
Howard Merrell & Partners
Nov. 9, 2010

In the last
year social
networking
use among
internet
users 50-64
grew by
88%
100%

1 in 10 users
50 and older
use Twitter or another service to share updates with others

64% of Twitter and 61% of Facebook users are 35 and older

The Changing Face of
Social Media
Maturing in more ways than one….

An estimated $716 million will be spent on
social media this year…
…growing to
$3.1 billion
by 2014.

Just because you aren’t listening…
…doesn’t mean no one is talking about you

Media Employee
Supplier
End-user
Competitor
Potential Customer
Advocate

Images
• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded#
• http://www.dvdcollectionsale.com/The-Office-Seasons-1-5-DVD-Boxset--DVD-1780.html
• http://pugetsoundblogs.com/bremertonbeat/category/higher-ed/
• http://www.flickr.com/photos/environment/2167097486/sizes/z/in/photostream/
• http://thepoeticsociety.files.wordpress.com/2010/09/screen-shot-2010-09-16-at-2-28-54-pm.png
• http://www.usernetsite.com/creativity/got-facebook.php
• http://www.skysoftconsulting.com/blog/wp-content/uploads/2010/09/4550766791_6c60ce3234_o-resized-600.jpg
• http://www.flickr.com/photos/dborman2/3290560161/sizes/o/in/photostream/
• http://www.flickr.com/photos/nathalielaure/2765485405/sizes/m/in/photostream/
• http://farm4.static.flickr.com/3509/3255575238_5e759c1a09_z.jpg
• http://nowsourcing.com/2009/04/28/social-media-motivators/
• http://www.jonathancrossfield.com/blog/2009/03/the-top-50-australian-blogs-on-1.html
• http://www.flickr.com/photos/ashraful/5031575078/sizes/l/in/photostream/
• http://www.flickr.com/photos/cogdog/4131708783/sizes/l/in/photostream/
• http://www.flickr.com/photos/moonlightbulb/4871959896/sizes/l/in/photostream/
• http://www.flickr.com/photos/videocrab/116136642/sizes/l/in/photostream/

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Changing Face of Social Media

1. “The greatest oak was once a little nut that held its ground”

3. The Changing Face of Social Media Sarah Findle Howard Merrell & Partners Nov. 9, 2010

4. Everyone and their mom….

5. In the last year social networking use among internet users 50-64 grew by 88% 100%

6. 1 in 10 users 50 and older use Twitter or another service to share updates with others

7. 64% of Twitter and 61% of Facebook users are 35 and older

8. The Changing Face of Social Media Maturing in more ways than one….

10.

11.

12.

13. An estimated $716 million will be spent on social media this year… …growing to $3.1 billion by 2014.

14. Just because you aren’t listening… …doesn’t mean no one is talking about you

15.

16.

17.

18.

19.

20.

21. Media Employee Supplier End-user Competitor Potential Customer Advocate

22. LinkedIn It’s like MySpace with ties.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34. The Changing Face of Social Media Sarah Findle Howard Merrell & Partners Nov. 9, 2010

35. Images • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded# • http://www.dvdcollectionsale.com/The-Office-Seasons-1-5-DVD-Boxset--DVD-1780.html • http://pugetsoundblogs.com/bremertonbeat/category/higher-ed/ • http://www.flickr.com/photos/environment/2167097486/sizes/z/in/photostream/ • http://thepoeticsociety.files.wordpress.com/2010/09/screen-shot-2010-09-16-at-2-28-54-pm.png • http://www.usernetsite.com/creativity/got-facebook.php • http://www.skysoftconsulting.com/blog/wp-content/uploads/2010/09/4550766791_6c60ce3234_o-resized-600.jpg • http://www.flickr.com/photos/dborman2/3290560161/sizes/o/in/photostream/ • http://www.flickr.com/photos/nathalielaure/2765485405/sizes/m/in/photostream/ • http://farm4.static.flickr.com/3509/3255575238_5e759c1a09_z.jpg • http://nowsourcing.com/2009/04/28/social-media-motivators/ • http://www.jonathancrossfield.com/blog/2009/03/the-top-50-australian-blogs-on-1.html • http://www.flickr.com/photos/ashraful/5031575078/sizes/l/in/photostream/ • http://www.flickr.com/photos/cogdog/4131708783/sizes/l/in/photostream/ • http://www.flickr.com/photos/moonlightbulb/4871959896/sizes/l/in/photostream/ • http://www.flickr.com/photos/videocrab/116136642/sizes/l/in/photostream/

Changing Face of Social Media

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