On-Site WordPress Optimization Guide

On-Site WordPress Optimization

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On-Site vs. Off-Site
On-Site Off-Site
Full Control Limited or No Control
Content Submit once, can‟t change after
Website Architecture Leverage Their Authority
Internal Linking
Sitemap Control

1. Easy to install
2. Easy to use
3. Easy to develop using the platform
4. Big development community
5. Plugins to do most anything
6. “Mostly” SEO friendly at time of install
Why WordPress?

1. Duplicate content
2. Easy to break
3. Popular platforms get hacked more often
4. Can be slow
Problems with WordPress

1. WordPress SEO (Joost de Valk)
2. Limit Login Attempts (Johan Eendeldt)
3. Slick Social Share (Lee Chestnutt)
4. W3 Total Cache (Frederick Townes)
5. WP-DB Manager (Lester „GaMerZ‟ Chan)
Preferred Plugins

1. Copied Content
2. Author Page
3. Date Page
4. Category Page
5. Tag Page
Duplicate Content

Duplicate Content - Discovery
site:yourdomain.com
Go to Last Page
Repeat the Search

Go to the last page:
...existing-stuff&start=990
Type this at the end of the URL

243 Pages are Considered Duplicate!

FACE PALM

Duplicate Content - Fixing

“Noindex, follow” everything except:
Posts, Pages, any Custom Post Types in custom themes

Attachments - Discovery

Attachments - Discovery
Bad!
Bad!
Bad!
Bad!
You Get The Point!

Attachments - Fixing

1. Organize, organize, organize!
2. Site shouldn‟t have more than a handful of topics – 5
3. Always have a Home options on the left, everyone doesn‟t know the
logo is clickable
4. Duplicate the menu on the bottom for a better user
experience
Menus

What do you consider to be good items?
Widgets – Good

1. Bio
2. Search
3. Popular Posts
4. Contact
5. Login for Member Sites
6. Newsletter Signup
Widgets – Good

What do you consider to be bad items?
Widgets – Bad

Don‟t use the widget area to cram stuff in that 1% of users „may‟ use!
1. Archives
Widgets - Bad
181 Links on Every Page!

Don‟t use the widget area to cram stuff in that 1% of users „may‟ use!
1. Archives
2. Twitter Feed
3. Flashing Banners
4. RSS Feeds
Widgets - Bad

1. Sitemaps are used to inform search engines about the pages and
priority on a website.
2. Typically located at:
a) /sitemap.xml
b) /sitemap_index.xml ( WordPress SEO default )
Sitemaps - XML

Sitemaps - Layout
View of WordPress SEO Sitemap Layout

Sitemaps - Layout
<url>
<loc>http://www.stevenferrino.com/php-ioncube-loader/</loc>
<lastmod>2011-05-12T13:53:40+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>0.6</priority>
</url>
Code of Sitemap Layout

Sitemaps - Priority
Page Priority
Home Page 100%
Primary / Important Pages 80%
Typical Pages 60%
Old / Not Important Pages 20% - 50%
Recommended Sitemap Priorities
Go back and re-prioritize old, outdated, unimportant pages

Sitemaps - Priority
Very Un-Recommended Sitemap Priorities
Bad User! I‟m taking
away your keyboard
No, NO, NO!

Sitemaps - Priority

Sitemaps – How to change

What are the „On-Site‟ items of a page
that effect it‟s rankings?
Page Items

1. Title
2. Headers H2 – H7
3. Length of Content ?
4. Number of Incoming Links ?
5. Outgoing Links to High Authority websites ?
6. Images ?
7. Writers Authority ?
Page Items

Header Tags
H1
H2

Header Tags – Not Just for Robots

1. The length is going to be Niche specific. Look at the top 10 for a
particular niche to get a rough estimate. Will probably be between 300
– 1200.
2. Always write with the user in mind.
3. Make sure it reads well.
4. Bad content doesn‟t get shared.
Length of Content

Dangle links are when a link points to an item that
has no outgoing links
Dangle Links
• Webpage
• Image
• PDF
• Code Snippet

Dangle Links – Media Editor

Dangle Links – Media Page Editor

Are you using Authorship?
Authorship?

Authorship – Why Do It?

Authorship – What’s It Look Like?
• Author Photo
• Author Name
• How Many Circled
?

Authorship – What’s It Look Like?
Old
New

https://www.google.com/webmasters/tools/labs-author-stats-1?hl=en&pli=1
Authorship - Stats

Authorship – Setup Part 1

Click on About

Copy URL

Authorship – Setup Part 2 - WordPress
Paste URL

Authorship – Setup Part 3 - Test

Expect it to take between 4 – 7 weeks for your picture to start showing
up.
Authorship – Part 4 - Wait

Authorship – Part 4 - Wait
Use this time wisely Human!

Page Before After After w/cached imgs
Home 1.33 s / 10.97 s 870 ms / 9.72 s 173ms / 9.86 s
Consulting 1.25 s / 10.88 s 340 ms / 10.65 s 121ms / 7.25 s
Training To Go 810 ms / 10.97 s 303 ms / 10.25 s 162 ms / 9.02 s
SEO Tools 1.2 s / 12.08 s 317 ms / 10.24 161 ms / 8.75 s
Caching – W3 Total Cache
Testing W3 Total Cache plugin on seotrainingsw.com. Testing before plugin is
activated, after activated with a clear cache, and last with a page refresh utilizing
cached items.
First number is just the HTML page, second is full page with
images, css, javascript etc.

1. WordPress SEO (Joost de Valk)
2. Limit Login Attempts (Johan Eendeldt)
3. Slick Social Share (Lee Chestnutt)
4. W3 Total Cache (Frederick Townes)
5. WP-DB Manager (Lester „GaMerZ‟ Chan)
Preferred Plugins

On-Site WordPress Optimization Guide

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