California is a major economic force and center of innovation, especially in the San Francisco Bay Area and Silicon Valley regions. Key industries include technology, agriculture, life sciences, and cleantech. Many major Canadian and international companies operate in California or partner with California firms. The Consulate General of Canada promotes trade and investment between Canada and California.
2. And they said “Go West…”
• 3rd Largest State
• Most populous state – 38
million people
• Key cities: San Francisco,
Los Angeles, San Diego
3. The Golden State
What comes to mind?
• SF - Cable cars
• Napa - Wine Country
• Hollywood
• Beaches
4. APPLE
GOOGLE
YAHOO
The
APPLE
APPLE
FACEBOOK
FACEBOOK
GOOGLE
GOOGLE
Silicon YAHOO
GOOGLE
APPLE
FACEBOOK
YAHOO
Valley? APPLE
APPLE
GOOGLE
GOOGLE
YAHOO
YAHOO
FACEBOOK
YAHOO
APPLE
GOOGLE
5. NAPA
UC
UC VALLEY
BERKELEY
BERKELEY
The
Silicon
Valley.
STANFORD
STANFORD
6. California’s economy is the
8 largest in the world:
th
• Agriculture
• Resources
• Electronics
• Entertainment
• Tourism
9. Fortune 500 2011 : 30 Nor-Cal
STATE FORTUNE 500
COMPANY CITY REVENUES ($M)
RANK RANK
1 CHEVRON 3 San Ramon 196,337
2 HEWLETT-PACKARD 11 Palo Alto 126,033
3 MCKESSON 15 San Francisco 108,702
4 WELLS FARGO 23 San Francisco 93,249
5 APPLE 35 Cupertino 65,225
6 INTEL 56 Santa Clara 43,623
7 SAFEWAY 60 Pleasanton 41,050
8 CISCO SYSTEMS 62 San Jose 40,040
12 GOOGLE 92 Mountain View 29,321
13 ORACLE 96 Redwood City 26,820
17 GAP 167 San Francisco 14,663
11. THE INNOVATION
FACTORY
TOP PATENTING U.S. STATES
NUMBER OF UTILITY
Calendar Year 2011 LOCATION
PATENTS GRANTED
28,148 CALIFORNIA
7,584 TEXAS
6,956 NEW YORK
5,754 CANADA
5,191 MASSACHUSETTS
Total Patents Granted of U.S. origin: 108,626
Source: US Patent Office
12. A Scientific Powerhouse and
a Strong Partner
• US $60B of R&D performed annually
• World leading academic institutions:
Stanford, Berkeley, UCSF, CalTech, UC
Davis, UC Santa Cruz
• California is Canada’s top scientific partner
on a par with the UK and France
13.
14. Northern California focus on:
• Digital Media / Gaming
• Wireless / Mobile
• Life Sciences
• Cleantech / Energy
• Agri-Food
15. • World’s largest
cluster
• Digital Media/
Gaming
• Hardware
• Wireless/Mobile
16. For Canada’s IT sector, the
Valley is a key source of:
• Partnerships
• Capital
• Market intel
• customers
17. Canada in Southern California;
Canada supplies 80% of
the animation & special
effects used in
Hollywood
18. Canadian Technology Accelerator @
Connecting Canadian companies with San
Francisco
• Focus on Digital Media and
Gaming
• B2B
• C100 mentoring (C100 new HQs)
• Located in the Heart of SF
• Opportunity for select few
• 30+ graduate companies to date
19. Canadian Technology Accelerator @
Connecting Canadian companies to Silicon Valley
• Focus on Wireless and Mobile
• Access to TCS/Consulate, PnP Resources,
and C100 connection services
After 3 years:
• 60+ graduate companies
• Measured Results:
increased sales, new jobs in
Canada, funding events,
strategic partnerships
20. SF/ Bay Area ranks highest for:
• Venture Capital
• Patents filed
• High-growth companies
• IPOs
• World-class research
institutions
21. Canadian Technology Accelerator @
• Launched March 2012 at Mission Bay
• Life-Sciences focused
• Access to lab facilities
• Access to industry leaders and advisors
• Participation in matchmaking, entrepreneur development
programs + investor events
• 1st four CND participants actively involved in business
development
22. • Dynamic sector
• Forward-looking legislative
environment
• Policy favours early adopters
• Access to Capital and Talent
24. California’s Energy
& Environmental Market
Partners & Customers:
• State & local Governments
• Utilities
• Technology giants
• Corporate scouts
• Mid-market disruptors
25. Canadian Technology Accelerator @
• Focus on Cleantech
• Launched September 2011, San Jose
• Cleantech companies only
• Access to lab facilities and EBC network
including mentors, venture capital
26. • 88,000 farms &
ranches in California
• $37B industry
• $100B in related
economic activity
27. We already know each other!
Canada-California
$4.1B two-way trade in Agriculture
All figures are in U.S. dollars (based on 2010 data). U.S. export figures to Canada do not include re-export values. Data source: Statistics Canada, June 2011
29. Taste the Market
California – here we come!
• Bull’s eye for food trends
• Cutting edge technologies
• Advanced agricultural practices
• Highly adaptable environment
• Diversity
30. Ag HOT Spots anchored by Innovation
• Slow Food Movement + Locavores
• Food safety
• Non-GMO
• Organics, Natural
• Sustainability
• Agri-Technologies
• Agri-Investment
31. As California goes, so goes the nation!
Active NGO & ENGO community is influential with:
•Setting new legislative regulations
•Animal husbandry
•Farming practices
•Creation of Leafy Green Marketing Association
•Red list for seafood consumption
32. 5 Food Trends
we owe to California
1. Mediterranean
2. Periphery of the Plate
3. Locavore / Artisinal
4. Health- outdoors, active lifestyle
5. Looking South and West
33. In Market Business Development Opportunities
• Increase number of Canadian Clients
doing business in the territory
• FDI Promotion
• Commercial Collaboration + technology
• Branding Initiatives
• Advocacy
34. Annual Agri-Innovation Boot Camps and
After Care Program/Conference – Year 3
• Goal: expand the capacity of innovative agri-business
development for Canadian companies in the California
market.
• Focus: channels of technology exchange, access to
corporate of VC financing and/or commercial alliances
with industry stakeholders in value –added products or
ingredients.
• Strategic process: supports companies in their preparation
to forge new business development and partnerships,
improved linkages, investment and expansion through a
mentoring program and exposure to Executive Industry
Stakeholders with B2B meetings and company pitches.
37. We leverage Canadians:
102 Chartered Members
Corporate:
Others from start-ups, private equity & venture capital
38. Two year results
30 Events
95 Start-ups participated in C100 mentoring
100+ Charter Members (Silicon Valley based)
2500 C100 Network (North American wide)
3000+ Entrepreneurs attended C100 events
$417,000,000 In investment as a result of C100 programs
39. Canada’s most comprehensive network of
international trade professionals
Located in:
more than 150
cities worldwide,
and
17 offices across
Canada
40. The TCS promotes Canada’s economic
interests in the global marketplace
Our Clients:
We help clients:
• small, medium and large
companies; •Export
• established in Canada; •Invest abroad
• Seeking to do business • Seek technology and
abroad capital
• have researched their
market(s) •Develop R&D partnerships
41. Delivering value to businesses
We can help your company succeed globally and lower your costs of
doing business through four key services:
Preparation for
International Markets
Market Potential
Assessment
Qualified Contacts
Problem Solving
42. Commercial Team in SF-SV
• Commercial Team – 8 officers, 3 support staff, Temporary
Duties/ interns
• Priority sectors - ICT, Digital Media, Cleantech, Life-
Sciences, Ag-food
• Investment/ VC and S&T partnering program span across
all sectors
INVESTMENT
DIGITAL LIFE AG-
ICT CLEANTECH
MEDIA SCIENCES FOOD
INNOVATION
43. CONTACT:
Consulate General of
Canada San Francisco
580 California Street
Suite 1400
San Francisco, CA 94104
Consulate General of
Canada Palo Alto
245 Lytton Avenue, Third Floor
Palo Alto, CA 94301
www.tradecomissioner.gc.ca | SFRAN-TD@international.gc.ca
Notas do Editor
Don’t stereotype the region, because there is so much more
In Northern California, it means so much more: Global industrial clusters Entrepreneurial culture Leading Venture Capital centre Trend setting region Strong university and R&D Thinks BIG !!
Birthplace of the worlds 1 st biotech community
On numerous fronts, California sets the pace and trends for the rest of the country and possesses a springboard effect for companies to branch out and enter the global markets of Asia and Europe.
California hosts companies that Canadians are affected by each and every day. Also this is the area where global companies plant their branch offices to mine the latest trends and test market their products and ideas. Danisco, DSM, Unilever, P+G xxxxxx
Others include (in order) : PG&E , Applied Materials, URS , eBay , Synnex, VISA, Gilead Sciences, Ross Stores , Advanced Micro Devices , Yahoo , Sanmina-Sci, Symantec, Franklin Resources, Clorox , Core-Mark Holding, Agilent Technologies , Sandisk, Charles Schwab , Levi Strauss
Notes: Information obtained from United States Patent and Trademark Office. California accounts for 23% of total patents granted in the US in 2004.
(measured by scientific co-publications
MJ review what a CTA- Incubator is
Plug and Play Tech Center is a global accelerator that specializes in growing tech startups. Headquartered in Sunnyvale California, Plug and Play's network
6 month tenancy- maximum 4 companies at a time. Qualified by TC for participation Advisors industry stakeholders
CA is home to a dynamic & avant-garde cleantech sector , based partly on a forward-looking legislative environment .
CA energy market is driven by 4 key areas: 1) Strong regulations – Cap & Trade, RPS, fuel standards, etc. 2) Resources – natural, capital, talent 3) Rewards for early adopters in policy & technology
Utilities – PG&E, SCE, SMUD 2) Tech giants – Google, Intel 3) Corporate scouts – GE, Siemens 4) Disruptors – Silver Spring, Solazyme, etc. OPPORTUNITIES: - Largest solar pipeline in the US - Early adopter in energy storage - “Build Green” required by code - Software / Analytics for energy - Water/wastewater technologies and demos garner interest CURRENT TCS PROGRAMS: -California Cleantech Market Access Program - Smart Grid Industry Mission - Greenbuild 2012 - CTA@ Environmental Business Cluster - Continuing personalized service
3 companies at a time 4 month tenure
Success has been made possible through the combination of tradition and innovation
- Opportunities abound: Canada is a key trading partner and is a priority market overall for California goods and services. - With a healthy bilateral trading relationship between Canada & California, PEI’s Agricultural Industries have an opportunity to develop and grow their business with CA.
Encompasses more than 350 plant and animal commodities CA is the only state in the US to produce 15 of those – Almonds, Walnuts, Raisins, Sweet Rice and Potatoes .
Organics, Natural - Industry grew by 9.5% in 2011 and indicated to maintain growth for 2012-2013 Ag tech innovation; Bio-pesticides
- animal husbandry (cage free eggs, veal production, handling of beef cattle, foie gras ban) - farming practices (organic standards, GMO free-Prop 37 is on the ballot in Nov.2012) - Leafy Green Marketing Association-a consortium of producers that adhere to new standards in the industry for growing leafy greens. - Red list for seafood consumption from Monterrey Bay- Seafood Sustainability Guidelines and Certifications from the NGO community. - The Consumer has undoubtedly become the key influencer in channelling what the agri-food industry manufacturers and markets. This has resulted in a heightened integrity of food product offerings and a strong demand for sustainability and transparency. - More consumers now say “NO” to traditional behaviours, including the type of food consumed or produced. - This has led to the creation of new markets for products and services, and in some instances- new category opportunities.
- Significant influence on American Food over the last 40+years. Mediterranean Diet-influenced by Alice Waters+ colleagues using pure, fresh flavours of homegrown ingredients Periphery of the Plate- de-emphasized animal protein dominating the center of the plate. Locavore/Artisinal- climate makes it easier to eat local year round-preferred choice to make. Health- outdoors, active lifestyle with increased awareness on health and good food. Looking South and West- California cuisine influenced by pacific, Mexico and pts south
- Fresh Summit Conference, World Ag Expo Working with key contacts such as DSM, Clorox, Danisco, Safeway to invest or license technologies from Canadian businesses. Ag 2.0 Conference exchange between California and Canadian companies Branding Initiatives: Agri-Innovation Boot Camps, Food for Health, Winter & Summer Fancy Food Tradeshows, Nutracon, Engredea, NPEW. - Advocacy: SFRAN advocates proactively and in a responsive manner on behalf of the Canadian and Provincial Gov’t and industries to protect various assets of interest within the sector. Seafood Boycotts, Foie Gras, PPO Process in manufacturing process, trade barriers with food safety issues.
The TCS has a vast resource network Over 1,000 employees work in our Trade Offices abroad, from which ~1/3 are Canada-based staff ~2/3 are are locally engaged staffs, who provide extensive knowledge of local markets, legislation and the business environment. Over 1,000 employees in Canada, including over 100 in the regional offices and the rest in Ottawa.
We had over 13,000 clients in 2011 75% of our clients are small and medium-sized companies. Two thirds of our clients have consulted more than one of our offices abroad. About 80% are satisfied with the services they have received. (Source: 2011TCS client survey) 1. New or experienced . . .Before we deliver services, we need to know that the Canadian company is prepared and committed to the market and will be able to deliver products or services. 2. The request could come from any number of different firms. The main concern is that the TCS service provided will lead to economic benefit and prosperity for Canada. 3. The request could be from a consultant or student, but they must have a mandate from the Canadian company they are representing.
This is the TCS value proposition, and it comes at no financial cost to our clients (Canadian Tax dollars at work) Our success is your success -- we want to understand your international objectives and help you achieve them. We will do what it takes to deliver these services