A small presentation I did while I was presenting some ideas for my master thesis. The content is completely gathered through internet.

1. @sezginhergul
Poznan University of Economics
2013
Turkish Online Startups &
E-Commerce in T
urkey

2. 47%
The percentage of T
urks who use the internet 47 percent.
Still much smaller than the European Union’s (EU27) 71 percent.
source: T
urkstat
Turkish Online Starups & E-Commerce in T
urkey

3. 91,5%
T
urkish Broadband Internet users in 2011.
source: http://www.turkiye-e-konomi.com/en/
Turkish Online Starups & E-Commerce in T
urkey

4. What about Facebook penetration?

5. 32m
Number of T
urkish F
acebook users in 2013.
32.797.480
source: http://www.socialbakers.com/facebook-statistics/
Turkish Online Starups & E-Commerce in T
urkey

6. 11%
T
urkey was the fastest growing country in continent Europe.
source: T
urkstat
Turkish Online Starups & E-Commerce in T
urkey

7. $12b
The contribution of Internet to GDP in T
urkey.
source: BKM
Turkish Online Starups & E-Commerce in T
urkey

8. $2.4b
Spent online shoping in T
urkey in 2011.
source: BKM
Turkish Online Starups & E-Commerce in T
urkey

9. $34b
Spent offline after searching online.
ZMOT!
source: BKM
further information: http://www.zeromomentoftruth.com/
Turkish Online Starups & E-Commerce in T
urkey

10. $3.8B
Private investment contributes about TL 7 billion
to T
urkish Internet GDP.
source: http://www.turkiye-e-konomi.com/en/
Turkish Online Starups & E-Commerce in T
urkey

11. T
urkey is the second fastest growing e-commerce
market after India.
source: http://www.turkiye-e-konomi.com/en/T
urkey-Online-English.pdf
Turkish Online Starups & E-Commerce in T
urkey

12. Why T
urkey is such a hotspot for startups?
Turkish Online Starups & E-Commerce in T
urkey

13. $16.6B
T
urkish e-commerce market volume.
source: BKM 2012 Report
Turkish Online Starups & E-Commerce in T
urkey

14. There is more...
There is more...
There is more...
There is more...
There is more...
There is more...
There is more...
There is more...
Turkish Online Starups & E-Commerce in T
urkey

15. in 2011,
eBay acquired 93 percent of T
urkey’s largest auction site, GittiGidiyor*
in a deal rumored to value the company at $215 million.
*5 M Monthly unique visitors.
source: Businessware
Turkish Online Starups & E-Commerce in T
urkey

16. Same year,
South African Naspers acquired 70 percent of Markafoni*
one of T
urkey’s largest private shopping companies,
in a deal valuing Markafoni at about $200 million.
3.3 M Montlhy unique visitors
source: Techcrunch
Turkish Online Starups & E-Commerce in T
urkey

17. Again same year,
Kleiner Perkins, one of Silicon Valley’s preeminent VC firms
invested $26 million into Trendyol* a large private shopping site.
2.5 M Monthly unique visitors
source: Kleiner Perkins Press Release
Turkish Online Starups & E-Commerce in T
urkey

18. in 2012,
General Atlantic invested in one of the successful food
ordering site, yemeksepeti with the amount of $44 Million.
source: eticaretmag.com
Turkish Online Starups & E-Commerce in T
urkey

19. and last, not the least,
Social gaming company which is already 3th in the world
with MAU* Peak Games attracted $11.5 Million from
Early Bird Venture Capital, Hummingbird Ventures
and unnamed investor.
*Monthly active users
source: venturebeat.com
Turkish Online Starups & E-Commerce in T
urkey

20. Not the mention all the local investors in T
urkey.
Galata Business Angels
Emre Kurttepeli, Alemşah Öztürk, Ahu Büyükkuşoğlu Serter, Arif Akdağ, Burak Divinlioğlu,
Cem Soysal, Elbruz Yılmaz, Erinç Özada, F
atih İşbecer, Ferhan Cook, Fırat İşbecer, Fulvio
Villa, Haluk Elçi, Joachim Behrendt, Kaan Boyner, Melih Ödemiş, Nevzat Aydın, Orkun Tekin,
Ömer F
aruk Akarca, Ömer Hızıroğlu, Önder Öztarhan, Serhat Görgün, Serkan Borançılı, Sina
Afra, Uğur Şeker ve Ziya Boyacıgiller.
Etohum
Murat Şahin, Joachim Behrendt, Barış Ruacan, F
aruk Eczacıbaşı, Erol Bilecik, Hasan
Aslanoba, Nevzat Aydın, Orhan Göksal, İhsan Elgin, İlkan Gökyılmaz, Ahmet Emre Sarı,
Burak Ertaş, Tolga Tatari, Tolga Kabataş, Yüksel Dibekoğlu, F
atih İşbecer, Ari Kesisoğlu, Burçin
Didinedin, Erdem Yurdanur, Fırat İşbecer, Melih Ödemiş, Emre Kurttepeli, Burak Divanlıoğlu,
Serkan Borançılı, Sina Afra, Orkun Tekin, Aydonat Atasever, Haluk Elçi, Ersan Özer, Ertuğrul
Balen, Pamir Gelenbe, Cem Sertoğlu, Kerim Baran, Cem Soysal, Kerim Türe, Tarkan Onar,
Wouter Gort, Tümay Asena, Burak Büyükdemir.
source: eticaretmag.com
Turkish Online Starups & E-Commerce in T
urkey

21. And many more Angel Investors...
Turkish Online Starups & E-Commerce in T
urkey

22. Looks like it’s a great time to be launching a online startup in T
urkey!
Turkish Online Starups & E-Commerce in T
urkey

23. 2 Successful T
urkish startups!
Turkish Online Starups & E-Commerce in T
urkey

24. Why Peak Games?
+ 9.4 million daily users, 30 Million monthly active users.
+ Active in multiple markets (T
urkish, Middle Eastern and N. African)
+ 170 employees.
+ 3rd biggest social gaming company after Zynga and King
+ $11.5 million investment (still has the potential to get more investment)
+ Open to any kind of innovation
+ Seems getting more users as the social networking penetration grows
in T
urkey each day. (Currently 6th position in the world)
Turkish Online Starups & E-Commerce in T
urkey

25. Why Yemeksepeti.com?
+ With over 1.5 million users
+ 9 Million monthly unique visitors
+ 50.000 orders a day
+ Also active in UAE and Russia
+ $150 Million revenue in 2012.
+ $44 Million investment from General Atlantic.
+ 20% of all orders on Yemeksepeti are done via mobile
+ One of the best CRM in T
urkey.
Turkish Online Starups & E-Commerce in T
urkey

26. @sezginhergul
Poznan University of Economics
2013
Thank you for your attention.
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