Summary of the changes required on your LinkedIn company page according to new design updates announced on 4th of October 2012.

1. LinkedIn Company Page Design Update
Quick Brief
04.10.2012
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

2. Summary of changes
• There are prominent visual elements on top of company home and
careers page to showcase the employer brand.
• Company status updates are now above company information on the
company page.
• Status updates now include “Featured Update functionality” which allows
the company to choose the status update to be displayed on top.
• Company information isn’t cut at 300 characters and displayed as 1
single block including Specialties content at the bottom of the page.
• Careers page content includes one sentence, employer brand message
copy placed below the top banner image.
• Navigation is prominent and connects all sub sections (careers,
products, insights) with the company page.
• Body content on all pages are same.
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

3. Home Page Design Updates
Prominent
follow button
Big brand
banner
Company
status
updates are now
above the
company info
content!
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

4. New Company Careers Page Updates
Prominent
follow button
Larger career
Brand banner
Career brand
message
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

5. New Company Products Page (Same)
Prominent
follow button
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

6. Visual element specifications
• Home page banner: 646x220 pixels, PNG / JPEG
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

7. Visual element specifications
• Careers page banner: 974x240 (or smaller) pixels
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

8. Visual element specifications
• Products page banners are same as before: 640x220 pixels
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

9. Examples of new company pages
• http://www.linkedin.com/company/hewlett-packard
• http://www.linkedin.com/company/philips
• http://www.linkedin.com/company/citi
• http://www.linkedin.com/company/american-
express/careers
• http://www.linkedin.com/company/unilever/careers
• http://www.linkedin.com/company/expedia/careers
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

10. More Info from LinkedIn about new design
• New LinkedIn Company Pages rolling to all companies:
http://blog.linkedin.com/2012/10/04/new-linkedin-company-
pages-to-all/?sf6424994=1
• LinkedIn introduction to new company pages:
http://blog.linkedin.com/2012/09/06/new-look-for-company-
pages/
• Online brochure to new company pages:
http://marketing.linkedin.com/companypages
• SlideShare presentation:
http://www.slideshare.net/linkedin/6-newly-redesigned-
linkedin-company-pages
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

11. Thank you
For more information and questions please get in touch:
Sevil Ozer Crespo
sevil@mavad.co.uk
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.