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Redbull Rough Draft 5
1.
By: Severn Bailey
- Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie
2.
3.
Differentiation through marketing,
packaging, and distribution
4.
Allowed for birth
of energy drink market
5.
6.
7.
Television advertising, "Red
Bull gives you wings“
8.
Team purchasing and
athlete sponsoring
9.
Extreme sport sponsoring
10.
11.
largest part of
red bulls marketing budget
12.
Large reach through
branding
13.
Fans create attachments
and bonds
14.
Consumers associate their
best performance with the product
15.
16.
17.
Different approach towards
distribution incentives
18.
19.
Informal communication sources:
viral marketing (University Students)
20.
Negative Word of
Mouth: rumors, deaths of teenagers
21.
Expanded into 50
countries, doubled profits, strengthened brand loyalty
22.
17 million Facebook
likes vs. Monster (biggest competitor) 9million
23.
24.
Introduction Product Line
Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion
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