1. By: Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie

3. Differentiation through marketing, packaging, and distribution

4. Allowed for birth of energy drink market

6. Television advertising, "Red Bull gives you wings“

7. Team purchasing and athlete sponsoring

8. Extreme sport sponsoring

10. largest part of red bulls marketing budget

11. Large reach through branding

12. Fans create attachments and bonds

13. Consumers associate their best performance with the product

15. Informal communication sources: viral marketing (University Students)

16. Negative Word of Mouth: rumors, deaths of teenagers

17. Expanded into 50 countries, doubled profits, strengthened brand loyalty

18. 17 million facebook likes vs monster (biggest competitor) 9million