The document summarizes mobile device trends from a September 2013 report. It finds that over 5,000 unique mobile devices access the mobile web worldwide, with the top 20 devices making up just over half of traffic. Samsung and Apple dominate the market, capturing over 70% combined. The report also shows statistics on iOS and Android version fragmentation and concludes that mobile usage is growing rapidly in significance.

1. Device Trends
Sevenval - September 2013
Cologne, 30.10.2013

2. The Mobile Longtail Worldwide
Top 20 mobile devices by mobile web traffic
iPhone
36,95%
Longtail ** (48%)
1,08%
0,97%
0,87%
0,87%
0,76%
Samsung Galaxy Ace 2
0,70%
HTC One S
0,66%
Sony Xperia Z
0,58%
0,56%
Samsung Galaxy Tab 2 7.0
4
1,13%
Samsung Galaxy Note 10.1
Dominating Few * (52%)
1,25%
HTC One
5103
Samsung Galaxy Note 2
Samsung Galaxy S
Unique Clients
1,58%
iPad
Samsung
Galaxy S2
2,49%
Samsung Galaxy Ace
Samsung Galaxy S Plus
Samsung
Galaxy S3
4,12%
LG Nexus 4
Samsung
Galaxy S4
4,83%
Samsung Galaxy Tab 2 10.1
~ 5100 Devices
Samsung Galaxy S2
Samsung Galaxy S3 Mini
iPhone
6,09%
Samsung Galaxy S4
52%
Samsung Galaxy S3
0,56%
Sony Ericsson Xperia arc S
0,56%
iPod Touch 4
0,55%
5099
* Devices needed to reach 52% of smartphone owners
** Devices needed to reach the rest of smartphone owners
Sevenval Device Trends September 2013
2

3. Not one, but
5000+ different devices
access mobile websites worldwide today.
Sevenval Device Trends September 2013
3

4. Top 5 – Mobile Device Vendors
Others
16.07%
Sony
Apple
4.58%
39.51%
LG 2.70%
HTC
5.29%
Samsung
31.84%
Sevenval Device Trends September 2013
4

5. The top 2 dominate
71,35% of the worldwide
Market and the longtail counts for 28,65%.
Sevenval Device Trends September 2013
5

6. Apple Statistics
iOS is continuously updated, however old devices still exist which are not capable of updates.
Sevenval Device Trends September 2013
http://david-smith.org/iosversionstats
6

7. Android Version Statistics
All Platforms
Due to manufacturer adaptation updates happen rarely. Thus a wide spread of OS Versions is available.
Sevenval Device Trends September 2013
http://developer.android.com/about/dashboards/index.html
7

8. Rapid growth of Mobile.
Greater significance in usage.
Deal with it.
Sevenval Device Trends September 2013
8

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