Low click through rates are frightening. Optimize your marketing emails for clicks with our 5 tips.

1. “Boo”-sting Your Marketing
Email CTR
SCARY GOOD TIPS FOR
5

2. Boosting Your Marketing
Email CTR
Marketers understand the frustration of putting
time into drafting and designing an email for a
marketing campaign only to see it get a low click
through rate (CTR) upon distribution. That’s why
this Halloween season, we’ve put together some of
our top tips to help you optimize your marketing
emails for clicks to increase the success of your
next email campaign. Check out our five tips below:
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3. Keep Your Emails Short And
Sweet
Studies show that shorter emails have higher
open and click rates, and it’s easy to understand
why. Consider when you are short on time and
scanning your email inbox. Which are you more
inclined to read, a lengthy, media-heavy email or
one that gets straight to the point? Assume your
email recipients are as busy as you are and keep
your marketing emails concise and formatted for
quick reading to maximize their clickability.
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4. Distribute Relevant Content
to Segmented Email Lists
No one wants to read an email that looks like it
isn’t meant for them. Segmenting your email
contacts into lists will allow you to create
personalized emails that fit the needs of each list.
One list might be made up of influencers who
need more information to present to their bosses
while another is comprised of executives more
interested in pricing. Send each list the content
they’re looking for and they’ll repay you with
clicks.
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5. A/B Test Your Emails For
Optimization
To create marketing emails that are optimized for
clicks, first you have to know which email
features are driving clicks. Commit to
consistently testing the marketing email
elements that will really affect the click through
rate of your campaign, including subject lines,
CTAs, and images.
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6. Include Social Sharing
Options in Your Emails
This next tip is simple: Allow your email
recipients to share your email with their friends!
Emails that include social sharing options
increase click through rates by a whopping
158%. Give readers a chance to share your email
across social sites like Facebook, Twitter,
Pinterest, and LinkedIn, and you could see your
click through rate soar.
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7. Make Sure Your Emails Are
Mobile-friendly
With the proliferation of smartphone usage, it’s
likely that the majority of your email audience is
reading your email from their phones. Maximize
your click through rate by making sure your
marketing emails are mobile-friendly, and
optimized for the touch of a finger instead of the
click of a mouse.
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8. Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com
If you want to augment your inbound marketing campaigns with paid media,
then SevenAtoms can help. Contact us today to learn more.
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