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································································




            ADM + CSO + RI


································································

                          ESAMC
································································




                                                  +++++
                                                  Thais

································································
································································




                                                +++++
                                                Halina

································································
································································




+++++
Michelle

································································
································································




                                          +++++
                                          Carollina

································································
································································




+++++
Leandro

································································
································································




                                                +++++
                                                Bruna

································································
································································




                                      +++++
                                      Guilherme

································································
·····
Plano de
negócios
  ·····
································································




  APOIO:



································································
Uberlândia (MG)
São Paulo (SP)
Rio de Janeiro (RJ)
Belo Horizonte (MG)
Goiânia (GO)
Brasília (DF)
·····
 VANTAGEM
COMPETITIVA
    ·····
···········································
Empresas do segmento de armazéns,
distribuidores e transportes




         145
································································




································································

         Empresas fora das tendências
···········································
Empresas do segmento de armazéns,
distribuidores e transportes




            60
································································




                                           %
································································

         Empresas fora das tendências
Mão de obra
especializada:
assessoria.
Mão de obra
especializada:
assessoria.
Novos clientes
Novos clientes
Novos serviços
Uberlandia                         ^

································································


  Capital da logística
“Uberlandia e       ^                      ‘


      referencia em
            ^

eficacia logistica”...
    ‘        ‘

     ······································

              Rogério Nery
Uberlandia                          ^

 ································································




• Porto Seco do Cerrado
 ································································


   Capital da logística
31
···········································
Empresas com centro de
distribuição em Uberlândia

································································




································································

                      Trinta e uma
···········································
Associação do Polo Logístico de Uberlândia


································································




Assessoria
& Servicos                                ‘
································································
APOIO DA ADMINISTRAÇÃO PÚBLICA
····················································································


               Hotel
····················································································


               Restaurante
···················································································
···········································
Lei 12.619/2012


································································




Dispõe sobre o exercício da
  profissão de motorista.

································································
11h de repouso
                a cada 24h

································································

                   Lei 12.619/2012
···········································
Empresas do segmento de transportes




2.672
································································




································································
···········································
Empresas do segmento de transporte
rodoviário de cargas, armazenamento e
carga e descarga




1.285
································································




································································
···········································
Empresas do segmento de transporte
rodoviário de cargas, armazenamento e
carga e descarga com matriz na cidade




         912
································································




································································
···········································
Empresas associadas ao Polo de Logística




                7
···········································
Rivalidade entre concorrentes

···········································
Ameaça de novos entrantes

···········································
Ameaça de produtos substitutos

···········································
Poder de barganha dos fornecedores

···········································
Poder de barganha dos clientes
···········································
Rivalidade entre concorrentes

···········································
Ameaça de novos entrantes

···········································
Ameaça de produtos substitutos

···········································
Poder de barganha dos fornecedores

···········································
Poder de barganha dos clientes
···········································
Rivalidade entre concorrentes

···········································
Ameaça de novos entrantes

···········································
Ameaça de produtos substitutos

···········································
Poder de barganha dos fornecedores

···········································
Poder de barganha dos clientes
···········································
Rivalidade entre concorrentes

···········································
Ameaça de novos entrantes

···········································
Ameaça de produtos substitutos

···········································
Poder de barganha dos fornecedores

···········································
Poder de barganha dos clientes
···········································
Rivalidade entre concorrentes

···········································
Ameaça de novos entrantes

···········································
Ameaça de produtos substitutos

···········································
Poder de barganha dos fornecedores

···········································
Poder de barganha dos clientes
···········································
Retorno


································································




       Alto &
      Estavel                ‘

································································
··························································································




                                           ························································
··························································································




··························································································




··························································································




··························································································


                                Fornecedores
··························································································




                                           ···········································
··························································································




··························································································




··························································································




··························································································


                                     Clientes
···········································
     Clientes


     ································································




·······························         ·······························

     Segmento                                    Negócio
     ································································
···········································
 Clientes


 ································································




Comportamento de
compra semelhante
 ································································
···········································
Fatores chave de sucesso


································································




   01                            ·······································
                                 Assessoria de serviços




································································
···········································
Fatores chave de sucesso


································································




   02                            ·······································
                                 Compra conjunta




································································
···········································
Fatores chave de sucesso


································································




   03                            ·······································
                                 Associação
                                 Assessoria de serviços




································································
···················································································


               Estacionamento
···················································································
Uberlandia                         ^

································································


  Capital da logística
Anel Viário Ayrton Senna
·····
+ Redução de custos
+ Otimização logística
+ Compra conjunta


       ·····
·····



·····
·····
 VANTAGEM
COMPETITIVA
    ·····
···················································································


               Oficina mecânica
···················································································


               Posto de combustível
···················································································
·······························


    Diretrizes

Diretrizes
  ·······························
·······························


       Diretriz um.
Promover o desenvolvimento da
associação e o fortalecimento do
        associativismo.

        ·······························
·······························


     Diretriz dois.
Aumentar a competitividade,
produtividade, capacidade de
atendimento e lucratividade
 das empresas associadas.
      ·······························
·······························


       Diretriz tres.              ^

 Integrar a gestão de processos,
  os serviços e os projetos das
empresas com foco em resultado.

        ·······························
·······························


     Diretriz quatro.
Melhorar a gestão das operações
 de logística e reduzir os custos
          operacionais.

        ·······························
·······························


     Diretriz cinco.
Fortalecer o setor de logística e
armazenagem em Uberlândia.



       ·······························
································································




 Estratégia
                                  DIFERENCIAÇÃO
empresarial

 ································································
·······························




Diretriz
 geral:
Abordagem Kaizen.
 ·······························
··························································································




                                                         combustível




··························································································
Resultado
··························································································


    Redução de custos + aumento de produção
································································




INOVAÇÃO DA GESTÃO

 ································································
···········································
Assessoria de serviços
···········································
Estacionamento + Área comum
·····························································




·····························································
500
vagas
24h
·····························································



Relatórios                constantes
                          e semanais
  ·····························································
···········································
Central de serviços administrativos


·························                                  ···




··········                  ·································
Assessoria especifica            ‘



···········································
Comércio exterior
···········································
Contabilidade
···········································
Jurídico
···········································
Marketing
···········································
Recursos humanos
Assessoria especifica            ‘



···········································
Comércio exterior
···········································
Contabilidade
···········································
Jurídico
···········································
Marketing
···········································
Recursos humanos
Assessoria especifica            ‘



···········································
Comércio exterior
···········································
Contabilidade
···········································
Jurídico
···········································
Marketing
···········································
Recursos humanos
Assessoria especifica            ‘



···········································
Comércio exterior
···········································
Contabilidade
···········································
Jurídico
···········································
Marketing
···········································
Recursos humanos
Assessoria especifica            ‘



···········································
Comércio exterior
···········································
Contabilidade
···········································
Jurídico
···········································
Marketing
···········································
Recursos humanos
Assessoria especifica            ‘



···········································
Comércio exterior
Estudo alfandegário, planejamento de ex-
portação, desembaraço de carga, nego-
ciações internacionais e documentação.
Assessoria especifica            ‘



···········································
Contabilidade
Administração financeira, planejamento
tributário, contábil, e orçamentário, re-
dução de custos e investimentos.
Assessoria especifica            ‘



···········································
Jurídico
Direito trabalhista, empresarial, tributá-
rio, comercial e internacional e tendên-
cias do setor.
Assessoria especifica            ‘



···········································
Marketing
Segmentação e posicionamento, mix
de produtos, comunicação interna e
externa e mídias sociais.
Assessoria especifica            ‘



···········································
Recursos humanos
Recrutamento, seleção, treinamento, de-
senvolvimento e avaliação de desempenho.
································································




PESSOAL ESPECIALIZADO

  ································································
Especialista
PESSOAL ESPECIALIZADO

  ································································
································································




PESSOAL ESPECIALIZADO

  Assistente
································································




Gerente geral
································································
································································




                08 meses
                18 meses
································································
································································




           ASSESSORIA

································································
··························································································




                                     Pessoas

··························································································
··························································································



                                             Diretor


                               Secretário                Tesoureiro

                             Gerente geral


Secretaria geral   Jurídico e Comex           RH               Marketing        Contabilidade

    Secretárias         Advogado             Psicóloga           Especialista      Contador

      Zelador          Assistente            Assistente          Assistente        Assistente

      Copeira

   Terceirizados




 ··························································································
···········································
Recrutamento e seleção




           Tomada          Identificar     Especificar
          de decisão         a vaga        o trabalho




           Organizar       Filtrar os       Divulgar
          entrevistas     candidatos         a vaga




································································
···········································
Treinamento


                           Treinamento
                           introdutório




                           Treinamento
                          específico para
                           funcionários




                          Assessoria de
                          treinamento


································································
···········································
Avaliação de desempenho


                Planejamento
                                   Monitoramento
               do desempenho




                   Revisão            Execução




                 Gratificação



································································
Quem vende o
    que
      ^ para quem

com qual vantagem
    competitiva?
    ······································

           Posicionamento
Missao    ~

Contribuir com o desenvolvimento das
empresas do setor de logística, viabili-
zando soluções práticas e inovadoras
através da prestação de serviços com
qualidade e profissionalismo.

         ······································

         Declarações institucionais
Visao  ~

Ser o maior e mais completo polo em
logística nacional reconhecido pela cons-
tante inovação, excelência e valorização
da prestação de serviços logísticos que
zelam pela evolução da classe empre-
sarial.
           ······································

           Declarações institucionais
Valores
Compromisso e responsabilidade na
prestação de serviços, e acompanha-
mento constante com qualidade e ex-
celência do seu negócio.


        ······································

        Declarações institucionais
······························································
Serviços




        Servico principal
               +       ‘


          Agregados

······························································
Premium
 ······································

               Preço
Premium
 ALTA QUALIDADE x ALTO PREÇO
     ······································

                   Preço
·······
SWOT
···········································
             SWOT



             ··························             ··························
             Oportunidades                          Ameaças

             Crescimento populacional               Inflação

                                                    Movimentos sociais

             Lei 12.619/2012                        Grau de escolaridade

                                                    Valores e princípios



··························································································
··························································································




         · Plano de comunicação



··························································································
··························································································




      Reconhecimento

··························································································
················································
               Público-alvo
················································


················································
 Transporte rodoviário de cargas
················································
            Armazenamento
················································
           Carga e descarga
················································
···········
01                                     Informação




     ······································

              Comunicação
···········
02                                     Persuasão




     ······································

              Comunicação
···········
03                                     Lembrança




     ······································

              Comunicação
Conceito
 forte!
······························································
Conceito




      A logística está em casa.



······························································
··························································································


   COMUNICAÇÃO						R$ 60 MIL
··························································································




                          ······································

                                   Comunicação
Jan/2015
······································


   Jan/2016
······································

         Comunicação
··························································································


   FEE MENSAL								R$ 1.500
··························································································




                          ······································

                                   Comunicação
·············
Cronograma
Ações                                                                 JAN              FEV             MAR                ABR              MAI              JUN             JUL             AGO              SET             OUT              NOV               DEZ              JAN
·················································································································································
 Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................................................................................................
 E-mail Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................
 Site .... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................
 Evento .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................................................................................................
 Mala Direta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................................................................................................
 Canal da Gente . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................................................................................................
 Revista Mercado .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................................................................................................
 Revista Logweb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................................................................................................
 Dia do Caminhoneiro .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................................................................................................
 Patrocínio Jornal Correio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................
 Banner site Carga Pesada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................




                                                                                 ······································

                                                                                                                  Cronograma
Site
Convite para evento e cartão de agradecimento
Folder institucional
Caneta e chaveiro
Newsletter e e-mail marketing
Cartão para caminhoneiro
Boné e lixeira
Anúncio (Revistas Logweb e Mercado)
Banner Carga Pesada
············
Orçamento
·············································




                                                                                  ·············································
                                                ·······························
                                                   Orçamento total
                                                ·······························
                                                     FEE      R$ 18.000,00
                                                   ação A     R$ 2.500,00
                                                  ação B      R$ 4.061,75
                                                  ação C      R$ 588,00
                                                  ação D      R$ 0,00
                                                  ação E      R$ 9.200,00
                                                  ação F      R$ 501,60
                                                  ação G      R$ 2.990,00
                                                  ação H      R$ 10.600,00
                                                   ação I     R$ 2.838,00
                                                   ação J     R$ 1.400,00
                                                  ação K      R$ 7.300,00
                                                ·······························
                                                    Total     R$ 59.979,35
···················
Controle das ações
································································


    Serviços terceirizados

································································

                 Controle das ações
································································



      Newsletter & E-mail marketing

································································

                 Controle das ações
108.786


                                                                   ·························
·························




                            acessos
     ································································

                             Controle das ações
································································




Número de associados


································································

                 Controle das ações
Posicionamento
             ··········································

            LONGO PRAZO
             ··········································

Fortalecimento da imagem
  ································································

                   Controle das ações
·······································

Plano financeiro
Minimizar
 os riscos!
··························································································


   VALOR FINANCIADO			 R$ 872.425
··························································································

   JUROS (BNDES) 						5,5% a. a.
··························································································

   																0,447% a. m.
                                                          ································

   PERÍODO 										10 anos
··························································································
······· · · · · · · · ·   ····································
Reajuste                  Aluguel
                          Condomínio Índice IGPM
                          Estacionamento
······························································
Faturamento

      CONDOMÍNIO
    ·····························································································································
      Local                      2015                2016                   2017                 2018                2019
    ·····························································································································
      Posto                   R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Oficina                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Hotel                   R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Restaurante             R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Lote 01                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Lote 02                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Lote 03                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Lote 04                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Lote 05                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Lote 06                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Lote 07                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Lote 08                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Lote 09                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Lote 10                 R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
      Associação              R$ 7.500,00         R$ 8.000,00            R$ 8.000,00          R$ 8.500,00         R$ 8.750,00
    ·····························································································································
    TOTAL                     R$105.000,00        R$112.000,00           R$112.000,00         R$119.000,00        R$122.500,00
······························································
Faturamento


  ESTACIONAMENTO
·····························································································································
  Estacion.                  2015                2016                 2017                   2018                2019
·····························································································································
  Vagas Rotativo              500                 500                 500                    500                 500
  Dias                        30                  30                  30                     30                  30
  Tx. Ocupação                50%                 50%                 55%                    55%                 60%
  Valor                       R$ 12,00            R$ 12,50            R$ 13,00               R$ 13,50            R$ 14,00
·····························································································································
TOTAL                      R$90.000,00         R$93.750,00         R$107.250,00            R$111.375,00        R$126.000,00
······························································
Faturamento

                COMPOSIÇÃO
              ····················································································
                Local                      m2                  Valor
              ····················································································
                Posto                   750                 R$ 2.625               Aluguel
                Oficina                 400                 R$ 1.400               Aluguel
                Hotel                   500                 R$ 1.750               Aluguel
                Restaurante             300                 R$ 1.050               Aluguel
                Lote 01                 6.000               R$ 300.000             Vendido
                Lote 02                 17.150              R$ 857.500             Vendido
                Lote 03                 17.150              R$ 857.500             Vendido
                Lote 04                 17.150              R$ 857.500             Vendido
                Lote 05                 17.150              R$ 857.500             Vendido
                Lote 06                 16.650              R$ 832.500             Vendido
                Lote 07                 6.000               R$ 300.000             Vendido
                Lote 08                 17.150              R$ 857.500             Vendido
                Lote 09                 17.150              R$ 857.500             Vendido
                Lote 10                 6.000               R$ 300.000             Vendido
                Associação              500                 -                      -
              ····················································································
Faturamento
a partir de   2015
EVOLUÇÃO DO FATURAMENTO
·····························································································································
  2013              2014              2015              2016               2017                 2018              2019
·····························································································································




·····························································································································
   0,00              0,00          2.421.900,00      2.556.633,00      2.724.767,31          2.864.831,02     3.089.354,19
7%                                 3%

  ······································

Reajuste das despesas (ao ano)
7%                                 3%

  ······································

Reajuste das despesas (ao ano)
200    ·········································································



100   ··········································································



 0    ··········································································


      2013       2014       2015        2016        2017          2018      2019


                         ······································

                           Resultado líquido anual
··························
Saldo líquido




4,93%
······································

         Fluxo de caixa
2015 			 R$ 2.400
2016 			 R$ 2.500
2017 			 R$ 2.600
2018 			 R$ 2.700
2019 			 R$ 2.800
   ······································

        Ponto de equilíbrio
······························································
Indicadores de viabilidade




ROI · LUCRATIVIDADE LÍQUIDA ·
TIR · VPL · CMPC · TAXA MÍNIMA
DE ATRATIVIDADE · PAYBACK


······························································
······························································
Indicadores de viabilidade




ROI · LUCRATIVIDADE LÍQUIDA ·
TIR · VPL · CMPC · TAXA MÍNIMA
DE ATRATIVIDADE · PAYBACK


······························································
······························································
Indicadores de viabilidade




ROI · LUCRATIVIDADE LÍQUIDA ·
TIR · VPL · CMPC · TAXA MÍNIMA
DE ATRATIVIDADE · PAYBACK


······························································
······························································
Indicadores de viabilidade




ROI · LUCRATIVIDADE LÍQUIDA ·
TIR · VPL · CMPC · TAXA MÍNIMA
DE ATRATIVIDADE · PAYBACK


······························································
······························································
Indicadores de viabilidade




ROI · LUCRATIVIDADE LÍQUIDA ·
TIR · VPL · CMPC · TAXA MÍNIMA
DE ATRATIVIDADE · PAYBACK


······························································
······························································
Indicadores de viabilidade




ROI · LUCRATIVIDADE LÍQUIDA ·
TIR · VPL · CMPC · TAXA MÍNIMA
DE ATRATIVIDADE · PAYBACK


······························································
······························································
Indicadores de viabilidade




ROI · LUCRATIVIDADE LÍQUIDA ·
TIR · VPL · CMPC · TAXA MÍNIMA
DE ATRATIVIDADE · PAYBACK


······························································
······························································
Indicadores de viabilidade




ROI · LUCRATIVIDADE LÍQUIDA ·
TIR · VPL · CMPC · TAXA MÍNIMA
DE ATRATIVIDADE · PAYBACK


······························································
··························································································




         CENÁRIO                 pessimista

··························································································
··························································································




         CENÁRIO                 otimista

··························································································
PROJETO


viavel
  ‘
······························································
Plano de ação e cronograma de implantação


            CRONOGRAMA
          ·····························································································································
                                        JFMAMJJASONDJFMAMJJASONDJFMAMJJASOND
          ·····························································································································

   01 - Concepção Institucional         ..................................................................................................................................................................................


   02 - Consolidação e Viabilidade      ..................................................................................................................................................................................


   03 - Execução e Desenvolvimento      ..................................................................................................................................................................................

          ·····························································································································
                                                       2011                                                              2012                                                               2013




······························································
CONCLUSÃO
flow - polo logístico
flow - polo logístico

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