Understanding & Leveraging Digital Marketing and Social Media Tools for Branding

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Ankur Sethi

Tecnologia Negócios

Understanding & Leveraging
U d t di & L i
Digital Marketing and Social
g g
Media Tools for Branding
Presentation at AIMA DMA s program on Creativity & Advertising
Presentation at AIMA‐DMA’s program on Creativity & Advertising
Campaign Planning

India Habitat Centre, Saturday, 30 July 2011

Ankur Sethi,
Founder & Volunteer, Chitrakaar
Program Head – Corporate Resource Centre, GDGWI, Lancaster University
© 2010 Virtual Learning by Ankur Sethi. All
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Rights Reserved

.

About Myself
Founder, Chitrakaar - a non-profit social development initiative.
Program Head – CRC, GDGWI, Lancaster University .
Chair of Promotions Taskforce & Member, National IYV+10
Committee, United Nations Volunteers , UNDP India
Founding member of HR Talks (a collaborative web2.0 and social
g (
media initiative) at National HRD Network
Worked with companies, both Fortune 500 as well as early age and
VC funded start-up.
p
Experience in Banking & Financial Services, Knowledge Process
Outsourcing, Human Resources, ITES and Non-Profit sectors.
Masters
Masters’ in Business Management from Narsee Monjee Institute of
Management Studies and Bachelors’ degree in Commerce (Hon.)
from Delhi University.
Writes at the Virtual Learning Blog and Photography at Pho2 Blog.

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Quiz

Answer & Win a copy of
Knowledge Handbook on

Challenges of Growing
Brands in Disruptive Era
Published by DMA-GDGWI, Lancaster University

© 2010 Virtual Learning by Ankur Sethi. All
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Rights Reserved

Who is the single
largest music retailer
l t i t il
on th planet?
the l t?

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Apple
A l
a comp ter compan
computer company

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Who is the world
largest
l t camera
manufacture?
f t ?

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Nokia
N ki
a mobile phone man fact rer
manufacturer

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Who has the 5th

largest GDP i th
l t in the
world?
ld?

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eBay
B
largest online marketplace

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What is
Digital Media?
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Traditional Media Vs Digital (New) Media
• only a few publishers • any one can be a publisher

• control in hands of few • control in hands of end
li h d f d
user
• minimal feedback
i i l f db k • conversation is king
conversation is king
• limited mediums • tons of user controlled
mediums

"the creative convergence of digital arts science technology and
the creative convergence of digital arts, science, technology and
business for human expression, communication, social interaction and
education".*
* Definition by Florida's digital media industry association, Digital
Media Alliance Florida. Source: Wikipedia
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Social Media
Tools.
Tools
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Leveraging Digital Media
and Social Media Tools
d l d l
for Branding
Branding.

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Global Comsumer2 0
Comsumer2.0
Facts.

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Thank you

Email - ankur@ankursethi com
ankur@ankursethi.com
LinkedIn.com/in/ankursethi
Facebook.com/sethi.ankur
Twitter.com/ankursethi
Blogs - blog.ankursethi.com I pho2.ankursethi.com
www.chitrakaar.com I www.ankursethi.com

© 2010 Virtual Learning by Ankur Sethi. All
42
Rights Reserved

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Understanding & Leveraging Digital Marketing and Social Media Tools for Branding

1. Understanding & Leveraging U d t di & L i Digital Marketing and Social g g Media Tools for Branding Presentation at AIMA DMA s program on Creativity & Advertising Presentation at AIMA‐DMA’s program on Creativity & Advertising Campaign Planning India Habitat Centre, Saturday, 30 July 2011 Ankur Sethi, Founder & Volunteer, Chitrakaar Program Head – Corporate Resource Centre, GDGWI, Lancaster University © 2010 Virtual Learning by Ankur Sethi. All 1 Rights Reserved

2. . About Myself Founder, Chitrakaar - a non-profit social development initiative. Program Head – CRC, GDGWI, Lancaster University . Chair of Promotions Taskforce & Member, National IYV+10 Committee, United Nations Volunteers , UNDP India Founding member of HR Talks (a collaborative web2.0 and social g ( media initiative) at National HRD Network Worked with companies, both Fortune 500 as well as early age and VC funded start-up. p Experience in Banking & Financial Services, Knowledge Process Outsourcing, Human Resources, ITES and Non-Profit sectors. Masters Masters’ in Business Management from Narsee Monjee Institute of Management Studies and Bachelors’ degree in Commerce (Hon.) from Delhi University. Writes at the Virtual Learning Blog and Photography at Pho2 Blog. © 2010 Virtual Learning by Ankur Sethi. All 2 Rights Reserved

3. Learning Agenda g g 1.What is a Brand? 2.What is Digital Media? 3.What 3 h are S i l Media Tools? Social di l ? 4.Leveraging Digital Media and Social Media Tools g g g for Branding. © 2010 Virtual Learning by Ankur Sethi. All 3 Rights Reserved

18. Quiz Answer & Win a copy of Knowledge Handbook on Challenges of Growing Brands in Disruptive Era Published by DMA-GDGWI, Lancaster University © 2010 Virtual Learning by Ankur Sethi. All 18 Rights Reserved

26. Traditional Media Vs Digital (New) Media • only a few publishers • any one can be a publisher • control in hands of few • control in hands of end li h d f d user • minimal feedback i i l f db k • conversation is king conversation is king • limited mediums • tons of user controlled mediums "the creative convergence of digital arts science technology and the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education".* * Definition by Florida's digital media industry association, Digital Media Alliance Florida. Source: Wikipedia © 2010 Virtual Learning by Ankur Sethi. All 26 Rights Reserved

42. . Thank you Email - ankur@ankursethi com ankur@ankursethi.com LinkedIn.com/in/ankursethi Facebook.com/sethi.ankur Twitter.com/ankursethi Blogs - blog.ankursethi.com I pho2.ankursethi.com www.chitrakaar.com I www.ankursethi.com © 2010 Virtual Learning by Ankur Sethi. All 42 Rights Reserved

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