2. Advertising Ethics
Advertising;a paid persuasive form of
communication that uses non-personal mass
media as well as interactive media to reach target
audience with an identified sponsor.
3. Advertising Ethics
What Is Not Ethical?
➢ False and misleading statements or exagerations
➢Testimonials that do not reflect the real opinion of
the individuals
➢ Price claims that are misleading
➢ Claims insufficiently supported
➢ Offensive statements,suggestions,pictures
4. Advertising Ethics
Determinig 'Ethical'
● The social ethic-'do not harm'
● The professional ethic-'objective panel of
professional colleagues'
● The personal ethic-'would I feel comfortable?'
5. Advertising Ethics
Includes ethics of:
stereotype advertising 'women in advertisements'
●
●Endorsement
●Advertising to children
●Misleading claims
●Demonstration
●Controversial products
●Comparative
●Subliminal issue
6. Advertising Ethics
Stereotyping in advertising:A stereotype is a
representation of a cultural group that emphasizes a trait
or group of traits that may or may not communicate
accurate representation of group.
● Women in advertisements
8. Advertising Ethics
Subliminal message:A sign or any other object which is
embedded in the message,and stay under the limits of normal
human perception, is designed to be unnoticed immediately.
Subliminal messages can not be noticed by the human
conscious attention. However, these messages subconscious
affects people.
9. Advertising Ethics
The Subliminal Issue: The most effective way to unleash the power of th
human mind subliminal messages that are hidden, it is widely used in advertis
and the audience is taken under a huge impact.
Critics claim that advertising can manipulate people
subconsciously and cause them to buy things they don’t want
need
10. Subliminal advertising, short-term cinema or television advertising to be detected visually or
perceived at a subconscious level, but given such a short word, picture and the ad formats
is defined as:
Subliminal techniques by various researchers
reported a significant influence on the strength of sales of products used in advertisements.
11. Until today a researcher from the most classic example of subliminal advertising "Coca-
Cola" and
"Eat Popcorn" and publish messages as possible be detected as conscious cinema
explanation for the increase in sales
12. Advertising Ethics
Mentioned the existence of three types of subliminal stimuli Subliminal
advertising in relation to:
1. Cinema and soon to be seen in advertisements shown in the
stimulus
2. Visual messages, and advertisements low tone of voice, accelerated
speech
3.Printed advertising materials, placement of images, words, or sexual.
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20. In our country, the Radio and Television on the use of subliminal
advertising
15 of the Regulation on Principles and Procedures Publications Article
"Various technical devices
images via television broadcasts, using a very short term, the viewers, but
unconscious
perceive the product or including the promotion of all kinds of services related to
advertising messages
unpublishable. "Arrangements have been made in the form and violation of the
principle of honesty, that
come, and subconscious advertising is not permitted
21. Mavi Jeans - Kıvanç Tatlıtuğ
Blue Jeans have started very recently to the fore seksapalite property. According to me is
a pretty remote by jean seksapallikten apparel. Perhaps, a method used to this category of
jean.
22. Advertising Ethics
A small girl child toilet
paper commercials
Papia adults enter a
female role in a non-
ethical movement
23. Advertising Ethics
Released in the UK on
the heels of the ' Killing '
of the NMA-themed
advertising posters are
banned for being
violent.
