1. Proposal for a new development model

6. The contribution of tourism to GDP, employment, trade balance Source : WTTC, Bank of Greece

7. Population evolution in selected tourism areas Source : Athanasiou et al, 1992, Pavlopoulos & Kouzelis , 1998, EL.STAT statistical yearbooks

8. Compound Index for Prosperity & Development on regional level Source : Allmedia , 2002, Petrakos G. & Psycharis G. , 2004, Regional development in Greece , Kritiki

9. Change in international tourist arrivals , receipts & average per capita tourism expenditure, Greece & competitors, 2000 - 2009 Source: EL.STAT. , UNWTO

10. World ranking in arrivals ( mi .) 2000 & 2009 12 th Source: UNWTO, 2006, Yearbook of Tourism Statistics 16 th Source: UNWTO, 2010, Tourism Highlights

11. World ranking in receipts ( bi . US$ ) 2000 & 2009 11 th Source: UNWTO, 2006, Yearbook of Tourism Statistics 15 th Source: UNWTO, 2010, Tourism Highlights

12. Change in international tourist arrivals and hotel beds 2000 & 2009 Source: SETE , based on data provided by the Hellenic Chamber of Hotels, EL. STAT

13. Geographical concentration of tourism supply ( based on hotel beds ) 2000 & 2009 Source: SETE , based on data provided by the Hellenic Chamber of Hotels 65%

14. Image of Greece as a tourism destination

20. Globalization of competition Source: Ricky Mack, Boeing Commercial Airplanes, 2009, presentation in the World Travel Monitor Forum 2009, Pisa

21. Safety The adaptation of crisis management methods and techniques must be among our strategic priorities.

22. Middle class size (mi.) and global share (%) Source: Wolfensohn Center for Development at Brookings, 2010, “ China’s Emerging Middle Class: Beyond Economic Transformation”

25. Our vision for 2020 Greece to be a country that offers a high standard of living for its residents , a country where residents from all over the world would like to stay either permanently or temporarily . Greece to be a pleasant country for its permanent residents hence pleasant and attractive for its visitors, its temporary residents.

26. Our vision for 2020

27. Our vision for 2020 With this vision the Gross Domestic Product of Greece in the year 2020 will be referred as Gross Domestic Prosperity and the Average Spending per Person of our visitors as Average Satisfaction per Person .

29. The new development model conceptual definition

30. The new development model development options

32. To subsidize private investments or to finance infrastructure projects ? Infant industry For all business through general infrastructure Regional convergence Attracting investments Creating added value

33. To support all businesses or selected pioneers? Priority should be given to the support of companies that contribute proportionally more both to the broad economy and regional development over time

34. Inbound or domestic tourism? Inbound 73% Domestic 27% Redistribution of income Positive influence on the balance of payments

35. New or established markets?

36. Quantity or quality?

37. The new development model reference framework Source: SETE , based on http://www.forumforthefuture.org/projects/the-five-capitals

38. The new development model targeted result - Triple Bottom Line

41. The human factor employment in the tourism economy Source: SETE , , based on data provided by WTTC, EL.STAT.

42. The human factor employment in the tourism economy Service Productivity in tourism : Greece and competitors Source: SETE

43. The human factor employment in the tourism economy International tourism receipts per employee (US$) Source: SETE

44. The human factor employment policy for tourism

45. The human factor tourism policy for employment For every 100 beds 16 jobs are created For every 100 beds 6 jobs are created

46. The human factor human resource training

47. The human factor image and social status Employees Denigration Prestige Being proud Businessmen Social stereotype Sector introversion Anti –partnership syndrome

50. Organizational and institutional reforms government and broad public sector 1992 – 2010 : 18 years 48 different persons on governmental level in tourism administration

52. Organizational and institutional reforms government and broad public sector Regional governance based on Kallikrati’s plan Regional Marketing Agencies Source: http :// www . ypes . gr / Source: SETE , 2004

53. Organizational and institutional reforms government and broad public sector Sample product mix per region

54. Organizational and institutional reforms government and broad public sector

55. Organizational and institutional reforms private sector - representation

56. Organizational and institutional reforms private sector - organization

59. Organizational and institutional reforms distribution networks - web presence

60. Organizational and institutional reforms distribution networks - National Tourism Organization

61. Source: Ministry of Economy and Innovation, 2007, National Strategic Plan for Tourism-Portugal Organizational and institutional reforms distribution networks - alliances Initial distribution model New distribution model

62. Organizational and institutional reforms influential networks

63. Organizational and institutional reforms brand

64. Organizational and institutional reforms brand

65. Organizational and institutional reforms brand Explore your senses ’ 06 Live your myth in Greece ’ 05 ’ 07 - ‘08 The true experience

66. Organizational and institutional reforms brand

67. Organizational and institutional reforms brand

68. Organizational and institutional reforms brand

71. Tourism supply management Oversupply estimation Source: SETE , based on data provided by the Hellenic Chamber of Hotels, EL. STAT, Confederation of Greek Rented Rooms ( ΣΕΕΔΔΕ )

72. Tourism supply management qualitative features Final product of QUESTIONABLE QUALITY, OVERPRICED, NON COMPETITIVE Core product EXCELLENT Added value NEGATIVE

73. Source: SETE Tourism supply management expectation gap & value for money under promise - OVER DELIVER

74. Tourism supply management No need for classification systems Source: Amadeus, 2010, Invent the future: the new normal for hotels in 2010 and beyond

75. Tourism supply management anti-service syndrome

77. Tourism supply management existing supply More Value for Money

78. Tourism supply management new supply Source: SETE , based on data provided by UNWTO , World Travel Monitor , 2005 & 2009, EL.STAT. Market share of Greece in its basic source markets

79. Tourism supply management new supply Source: SETE , based on data provided by UNWTO , World Travel Monitor , 2009 Total outbound trips : geographical and product markets, 2009

80. Tourism supply management - ikos approach

81. Tourism supply management - ikos approach Evaluating the competitiveness of tourism products

82. Tourism supply management intersectoral approach Tourism Accommodation , Food , Transportation , Sightseeing Equipment, Entertainment Construction , Health Services, Financial Services , Printing , Shipbuilding, Aerospace, Security Services, Education, Wholesale, Chemicals, Food and Beverage Demand

83. Tourism supply management intersectoral approach To approach sectors for developing synergies

84. Tourism supply management intersectoral approach gastronomy , sports, health services, education, culture

85. Tourism supply management intersectoral approach - gastronomy Source: SETE , 2009, Gastronomy in Greek Tourism Marketing

86. Tourism supply management intersectoral approach - sports

87. Tourism supply management intersectoral approach - sports

89. Tourism supply management intersectoral approach - education

90. Tourism supply management intersectoral approach - culture Source: SETE , based on data provided by UNWTO , World Travel Monitor , 2004, EL.STAT. European outbound cultural tourism: trips (000) & destination market share (%), 2004

91. Tourism supply management intersectoral approach - culture

93. Tourism supply management holiday home not paid for (second home) Source: SETE, based on data provided by UNWTO , World Travel Monitor 2009 European outbound tourism : trips (000) to holiday home , 2009

96. Source: SETE , based on data provided by EL.STAT. , Bank of Greece Tourism demand management markets - 10 top markets for Greece

97. Source: UNWTO, 2009 & 2010, Tourism Highlights Tourism demand management markets - 10 top markets in the world

98. No1 Target Tourism demand management markets

100. Source: SETE , based on data provided by EL. STAT. Seasonality of international tourists arrivals , Greece, 2009 Tourism demand management seasonality

101. Seasonality of international tourist arrivals Tourism demand management All year long tourism? Source: SETE , based on data provided by EL. STAT.

102. Seasonality of international tourist arrivals Tourism demand management All year long tourism? Additional demand 3 milions ! Performance at 80%! Source: SETE , based on data provided by EL. STAT.

104. Source: SETE , based on a proposal provided by PRC Group , THR, MRB, 2007, Crisis Management Plan for Greek Tourism Tourism demand management crisis management

105. Digital strategy is not about technology . It focuses on human beings and their desire to be connected with whatever they like . Tourism demand management digital strategy

106. Tourism demand management digital strategy

107. Tourism demand management digital strategy

109. www.greektourism2020.gr