Pavel Israelsky's presentation from Bloggers event, Microsoft 2012, about - Practical SEO tips for Community Server Blogs Platform.

1. Practical SEO tips for Community Server Blogs
Useful tips and tricks that will help you optimizing your blog for search engines.
Pavel Israelsky
Pavel@servula.com
Download: http://www.bit.ly/blog-seo

2.  Agenda
• Recommended settings in control panel
• Optimizing posts for search engines
• Additional useful tips
2

3. Recommended settings in control panel
3

4.  Recommended settings in control panel
4

5.  Recommended settings in control panel
5

6. Optimizing Posts for Search Engines
6

7.  Defining URL Structure
English term in headline will be added into slug:
7

8.  Defining URL Structure
Slug can be defined
manually from Live Writer
(under “post properties”)
8

9.  Optimizing Main Headline
1. Adding keyword with high search volume.
2. This keyword will appear close to beginning.
3. Short headline (up to 155 characters).
4. Unique and useful headline (=CTR increase).
9

10.  Adding Tags
1. Better crawling and indexing.
2. Help users in navigation.
3. More keywords to target.
10

11.  Optimizing Posts for Keywords
• Don’t duplicate content.
• Use paragraphs.
• Add important keywords in the following elements:
o Bold, underline, italic
o H2, H3 headlines
o Lists/tables
o Images (within the ALT tag)
o Outbound/internal links.
• Embedded videos
Examples:
http://www.seomoz.org/blog/the-brand-of-seo-and-the-trend-of-inbound-marketing
http://www.seomoz.org/blog/12-things-that-will-kill-your-blog-post-every-time
11

12.  Ways to Get Backlinks
1. Sharing posts in social networks
• http://twitterfeed.com/
2. Writing guest posts
• http://www.blogsearch.co.il/
• http://www.google.com/blogsearch
• http://www.we-cms.info/blog/israeli-tech-blogs/
3. Leaving comments in other blogs
• http://blogosfera.co.il/
4. Adding link in social profiles
• http://knowem.com/
5. Participating in forums
Additional ways:
http://www.seobook.com/archives/001792.shtml
12

13. Additional Useful Tips
13

14.  Creating Lobby Pages
• Creating dedicated page for topic with:
o General description paragraph
(+image)
o Links to your posts about the topic.
o Relevant tags related to this topic.
• Linking to this page from main menu.
Example for Lobby Page:
http://mashable.com/follow/topics/ipad/
14

15.  Creating Lists
• Link to other relevant blogs.
• Promote your most important posts.
15

16.  Recommended Resources
Blogs
• http://www.problogger.net/
• http://www.viperchill.com/
• http://www.copyblogger.com/
• http://www.seomoz.org/blog
• http://www.askpavel.co.il/
Tools
• Plugins for Windows Live Writer
http://plugins.live.com/writer/browse?orderby=featured&page=1
• http://www.evernote.com/
• http://tools.seobook.com/
16

17. Thank you!
Pavel Israelsky
Pavel@servula.com
Download: http://www.bit.ly/blog-seo