Presentation given at the Design Wales 10 things conference - "10 things that startups do to build more sustainable, more innovative products and services, quickly."

1. 10 THINGS THAT STARTUPS DO
TO BUILD MORE SUSTAINABLE,
MORE INNOVATIVE PRODUCTS
AND SERVICES, QUICKLY.
Cardiff, March 2012
Nick Marsh, Sidekick Studios
@choosenick
Nick@sidekickstudios.net

4. TR Y H ARD TO
WE CREATE STARTUPS
THAT MATTER

5. GROW OLD
HAPPIER

6. RECOVER FROM
ILLNESS QUICKER

7. UNDERSTAND
PEOPLE BETTER

8. LIVE IN A SAFER
ENVIRONMENT

9. STARTUPS!

10. CRAZY RISKS,
MYTHICAL
STARTUP = INDIVIDUALS, = UNMANAGEABLE
UNPREDICTABLE
JOURNEYS,
HUGE COSTS

11. WRONG!
CRAZY RISKS,
MYTHICAL
STARTUP = INDIVIDUALS, = UNMANAGEABLE
UNPREDICTABLE
JOURNEYS,
HUGE COSTS

12. “A HUMAN INSTITUTION
FOR CREATING
STARTUP = INNOVATIVE PRODUCTS
AND SERVICES IN
UNCERTAIN CONDITIONS”
Eric Ries - The Lean Startup

13. AN APPROACH
STARTUP = A SET OF TOOLS
A PROCESS

14. SOMETHING
AN APPROACH THAT CAN BE
STARTUP = A SET OF TOOLS = LEARNT,
A PROCESS ADOPTED AND
MANAGED

15. 10 THINGS
(THAT STARTUPS DO, THAT YOU CAN DO, TO
MAKE MORE SUSTAINABLE, MORE INNOVATIVE
PRODUCTS AND SERVICES, MORE QUICKLY)

16. BUILD A
BALANCED #1
TEAM

17. FOCUS EVERYTHING ON “Hey, look at what
our customers are
#2 GETTING REAL CUSTOMER actually doing
FEEDBACK AS QUICKLY with our product.
That gives me a
AS POSSIBLE. better idea...”

18. CREATE
MINIMUM #3
VIABLE
PRODUCTS

19. FIND EARLY
ADOPTERS
#4

20. UILD
B
#5

21. MEASURE
#6
UILD
B

22. MEASURE
LEAR #7
UILD
B N

23. COMMIT TO ITERATION
B N B
N
LEAR
N B
UILD
#8
LEAR
B UILD
LEAR
UILD
MEASURE MEASURE
EASURE

24. STICK TO
#9 YOUR
VALUES

25. HAVE #10
FUN.

26. 1 THING . . .