fashion forecasting assignment

1. By
Carmen Sermeno

2. The future
 As the world advances in technology and try to resolve
issues such as global warming and energy efficiency
many people have already tried to adopt different way
of living such as electric cars, wind or solar energy, and
healthy simple living. In my generation we call these
trendsetters who adopt this way of living “Hipsters”
also known as the “modern day hippies”.

3. timeline
 http://www.dipity.com/cesermeno/

4. Current overview
 1) The broader industry/sector
-The MH Industry, one of Chinas largest
manufacturing for lace, ribbons, thread and buttons
have advocates and monitors the conditions of
manufacturing companies it works with to sustain a
more green and environmentally friendly conditions
for apparel production.

5. Current overview
 2) Quantities
• People: employees, customers, demographics, workforce, etc.
 -Many organic clothing stores and brand like NIKE and Puma have opened up
their own organic boutiques to serve the rise of more environmentally cautious
consumers that demand a more greener attire. Customers and employees alike
share the common interest in participating in buying and selling organic
clothing. “Organic clothing is gaining popularity in countries like Britain,
Japan, US, and EU. 'Green clothing' is becoming accepted in the world just like
organic cotton. Organic cotton is the most important basic material used in the
making of organic clothing. India, Turkey, Tanzania, China, Syria, Peru, Egypt,
USA, and Burkina Faso are the leading organic cotton producing countries the
world.”
• Products/services: reach of products/services in numbers, quantities
sold/served, etc.
 -According to a report from the Texas Organic Exchange, organic cotton
cultivation has zoomed to 152% during 2007-08. This shows the increasing
awareness of organic clothing among the consumers.”

6. Current overview
 :Sales figures, salaries, average consumer income, etc.
-“Estimated global retail sales of organic cotton
products increased from $245 million in 2001 to $583
million in 2005. According to the Organic Exchange,
global organic cotton product sales are projected to
skyrocket to $2.6 billion by the end of 2008”

7. Current overview
 Organizations  Stakeholders
 -“The Organic Trade Association  1. Nike
(OTA) is the membership-based 2. Blossom Inspirations
business association for the 3. EDUN
organic industry in North 4. Element EcoWear
America. OTA’s mission is to 5. Koseli
promote and protect organic 6. We are Makin' a Difference
trade to benefit the 7. Tiffany Hoffman
environment, farmers, the  8. puma,
public, and the economy. OTA 9. Whole Food Market
envisions organic products  10. 3rd Stone Design Co
becoming a significant part of
everyday life, enhancing
people's lives and the
environment.”


8. Constants
 The constants that are not expected to change are the
negation of involvements from different designers and
organizations pushing for a more environmental
change in manufacturing and materials for green
clothing

 Eco Fashion: Are We Making A Difference?
(Breckenridge, 2008)


9. cycles
 “That’s because even though most people will tell you
they’re environmentalists, and some very well may be,
conscious, recycling, tree hugging souls… they really
haven’t done their homework on the politics, studied
how deeply rooted the problem really is. So if you don’t
understand the past, you’re doomed to repeat it. All
we’ve done is hand over our best play to the opposite
team.”

10. Trends and extrapolations
 Quantities or Changes that move in a linear fashion or specific direction over a
long period of time (“More” or “Less,” or “Increasing” or “Decreasing …”)
 The uses of the increased production of organic materials and manufacturing

 The Organic Cotton Market Grows…and Grows and Grows (Breckenridge,
www.thegreenloop.com, 2008)

 Trends for this falls: Chunky knit sweaters, native American sweaters, bucket
handbags, gold nail polish, maxi dresses, and bow on blouses, oxford shoes etc.
of fashions biggest trends are also available in eco friendly materials.

 http://www.whiteapricot.com/wa_top_10_list/rm_archive_top_lists.php


11. Projections
 PROJECTIONS Public forecasts from any source which are
usually dated (i.e.,2020, 2050) that might influence what
people expect to happen

 Projections for the rise of eco friendly clothing is the rise of
consummation of these new products arise as they gain
popularity and dominate the social movement of being
green. As high fashion and eco friendly groups thrive for a
better way to manufacture organic clothing such as
bamboo or hemp. The future of eco friendly clothes by
2020 will not only be mainstream but part of everyday
clothes.

12. Plans & Goals
 “WOTGG is dedicated to helping women find success
in the green business space. Their mission is to inspire,
educate, motivate, share resources, and connect with
other individuals and organizations that are actively
engaged in sustaining our planet and working towards
positive transformation.”

13. STEEP
 S fashion forward designers and celebrities endorse the use of eco friendly clothes
T manufactures and scientist find ways and different organic materials to compose the
fabric and production of clothes
E environmental groups and organization will thrive to have new regulations and
foundations to economically and environmentally change the rules of clothing
productions, by changing standards and workers conditions.
E- the production and safety use and discard of environmental products will save money
in the future by saving cost on fuel burning or destruct landmasses. Instead since the
green lifestyle will be so common in the future trash will be cleaner and be more efficient
to discard.
P because of organizations and groups formed there is no surprise that the green party
will take its mandated proposed regulations and bills to congress and how a governor and
president decide what to do to help the green living; Eco living will be an important
factor that many citizens will have to take into consideration when it is time to vote.

14. Alternative forecasts
 -‘declining demand for organic clothing”
 “organic clothing fails to expand into major retail”
 “Claimed organic clothing reveals fraud”
 “should organic clothes replace conventional clothes?”

15. Potential events 2025
 S celebrities are more localized and endorse major organic clothing
brands and retail, organic is the new black.
T With the rise of social media and technology, consumer and retailers
are be aware in the logistics of production, profit and consummation
E –organic clothing help the world by cutting back on mass pollution
of traditional factories
E- although with the production of organic clothing, greenwear
becomes expensive and in the future having less clothing becomes
common
P- political leaders, organizations make the production of organic
clothing and manufacturing mandatory but not only for the retail
industry but for food producing and textiles.

16. Potential events
 2012 The great sweatshop fire of 2012 is responsible for
the death of hundreds of Indonesian garment workers,
sparking new investigations into Nike’s workplace
safety.
2015 Nike seeks alternatives to human workers to avoid
clashes with labor watchdogs and global workplace
laws.
2022 Clone workers become unionized
2025 Nike hires all clone labor force

17. Major findings
Major findings that were
Visuals –Green fashion
most important to me!
 Amount of stakeholders
 Rules and regulations enforced
by organizations to pass laws in
green and eco friendly
manufacturing and production
of eco friendly clothes.
 Amount of new brand names
and ordinary people as designers
to produce eco friendly clothes.
 Green fashion eco friendly