Seth Elliott (IT Spring 2013)
•
1 gostou•656 visualizações
The pitch deck outlines an investor pitch for a startup. It introduces the founding team and their experience. It then discusses the problem the startup aims to solve, the size of the market opportunity, and the solution the startup has developed. The deck also covers the traction and user acquisition strategy, business model, competition, and financial needs. The overall goal is to convince the investor that the startup has a strong team, large market need, and solution that can generate revenues and competitive advantage.
Recomendados
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (14)
Semelhante a Seth Elliott (IT Spring 2013)
Semelhante a Seth Elliott (IT Spring 2013) (20)
Mais de Sergey Gruzer
Mais de Sergey Gruzer (20)
Último
Último (20)
Seth Elliott (IT Spring 2013)
- 1. Investor Pitch Deck What are you trying to ACHIEVE? contact@startup.com Phone: 305.555.5555
- 2. Investor Pitch Deck Our Team Start with the TEAM contact@startup.com Phone: 305.555.5555
- 3. Investor Pitch Deck Our Team What Does an Investor CARE About? contact@startup.com Phone: 305.555.5555
- 4. Investor Pitch Deck Our Team Rick Marini Neel Palrecha Founder Founder • Serial Entreprenuer • 10 years as a • Founder/CEO - Developer SuperFan • CTO/VP Engineering • CFO/Strategist – - Peekok Tickle • Sr Dir. Engineering – ($100mm exit) QuickPlay Media • Sr Deployment Eng. – MobiTV
- 5. Investor Pitch Deck Our Team Seth Elliott Founder • Chief Strategy Officer – EMT • Vice President – FastCall • MBA – NYU Stern
- 6. Investor Pitch Deck Our Team Seth Elliott Founder • 15 yrs as Founder, Executive or Board Member to Startups • Chief Strategy Officer, EMT - Recruited by investors to serve as ‘Executive Officer delivering a mobile activation platform. • Vice President Business Development, Fastcall – Refine go-to- market strategy and develop alliances for 500 Startups backed enterprise.
- 7. Investor Pitch Deck Our Team ADD YOUR LINKEDIN URL
- 8. Investor Pitch Deck Problem WHAT’S YOUR #$%K*&G PROBLEM??
- 9. Investor Pitch Deck Problem “Paying for things on-line is Scary and Difficult.” ~ PayPal
- 10. Investor Pitch Deck Problem “Task Management takes too much time + Everyone has unique workflow.” ~ Task.ly
- 11. Investor Pitch Deck Problem “Market Research is Broken – costly and ineffective” ~ Newlio
- 12. Investor Pitch Deck Problem Desire vs. Pain (Wants vs. Needs)
- 13. Investor Pitch Deck Problem vs .
- 14. Investor Pitch Deck Problem vs . Methamphetamine Acetaminophen
- 15. Investor Pitch Deck Problem vs . Facebook PayPal Twitter Google World of Warcraft Salesforce.com
- 16. Investor Pitch Deck Market Opportunity WHO CARES ABOUT YOUR #$%K*&G PROBLEM??
- 17. Investor Pitch Deck Market Opportunity • Size of Market in $ - $1BN + Ideal • Consumer / User / Customer #’s • Major Market Trends • Instill multi-billion $ mindset • Address T.A.M. • Amount of $ you could generate if you captured EVERY potential customer
- 18. Investor Pitch Deck Market Opportunity • $10 billion spent annually on hair-on- fire suppression products • Target Customer – small business that generates $100k - $40mm annual sales • 4,685,049 such customers exist – average current spend is $30/month • TAM = $1.6 Billion annually
- 19. Investor Pitch Deck Market Opportunity • T.A.M $1.6 billion annually • 4,685,049 prospects, $30/month • Target market growing 20% annually AND growing as % of total market 2,5 100% 90% 2 80% 70% 1,5 60% Prevention 50% Total Revs 1 Spend 40% SMB Revs 30% 0,5 20% 10% 0 0% 2008 2009 2010 2011 2008 2009 2010 2011
- 20. Investor Pitch Deck Solution To address this need in the marketplace, we we created this super awesome Mobile App / Web Portal / Car+Submarine / Magic Carpet / Matter Teleportation Device
- 21. Investor Pitch Deck Solution SHOW ME!
- 22. Investor Pitch Deck Solution SHOW ME!
- 23. Investor Pitch Deck Solution DEMO or SCREEN SHOTS
- 24. Investor Pitch Deck Solution Less Than 5 Minutes (if you need more your product likely sucks)
- 25. Investor Pitch Deck Solution 1 Driver + 1 Navigator
- 26. Investor Pitch Deck Solution Key Feature / Benefit Sets (Not Every Detail)
- 27. Investor Pitch Deck Solution Tantalize (Provoke & Intrigue)
- 28. Investor Pitch Deck Solution Focus on the Present (What Do You Have TODAY?)
- 29. Investor Pitch Deck Solution We Are Active One great feature We are tagging this is you can tag your video with “Cute video and embed it Cats” and now we on your blog are on MyBlog.com and embedding it and BANG – finished that simply.
- 30. Investor Pitch Deck Solution Live Demo Screen Shots Video
- 31. Investor Pitch Deck Solution Practice! Practice! Practice! Practice! Practice! Practice! Practice! Practice! Practice! Practice! Practice! Practice! Practice! Practice! Practice!
- 32. Investor Pitch Deck Traction Traction = Momentum
- 33. Investor Pitch Deck Traction Tighten Your X
- 34. Investor Pitch Deck Traction Tighten Your X We formed the company in October and now have 4,500 users. vs. We started evaluating the space at the start of 2010. In October, we quit our jobs to build the product and we launched a closed beta. We opened the beta in June and now have 4,500 users.
- 35. Investor Pitch Deck Traction Choose Your Axis Conversions 3% average vs. 0.25%, 1%, 1.5%, 3% Activations Doubling vs. Doubling every every Cycle 3 months
- 36. Investor Pitch Deck Traction Priority 1. Profitability 2. Revenues 3. Engaged Users 4. Registrations 5. Key Business Development Partnerships 6. Traffic Press is NOT traction Testimonials are NOT traction
- 37. Investor Pitch Deck User Acquisition Strategy (Distribution) • Current User (Customer) Acquisition Channels • Scalability of Channels? • Future Channel Plans • Why? • Scalability? • Data is King – Measured is Managed
- 38. Investor Pitch Deck User Acquisition Strategy (Distribution) Focus on Customer Acquisition Costs + = $5.99 $10.99 $16.98 / per user (not really, but you get the point)
- 39. Investor Pitch Deck User Acquisition Strategy (Distribution) Viral Adoption Viral ≠ Word of Mouth
- 40. Investor Pitch Deck User Acquisition Strategy (Distribution) Viral Coefficient K = i * conversion % K > 1= Viral
- 41. Investor Pitch Deck Business Model How Will You Generate $?
- 42. Investor Pitch Deck Business Model Transactional vs. Recurring? Asset Sales Subscription Usage Fees Brokerage Lending/Rentin Advertising g Licensing
- 43. Investor Pitch Deck Business Model Pricing Mechanisms Fixed Menu Pricing Dynamic Pricing List Price Fixed Prices for individual Negotiation Price is determined by offerings direct bargaining Product/Fe Price depends on number Yield Price depends on ature or quality of features / Manageme inventory and time of benefits nt purchase Customer Price depends on the Real-Time Price is established Segment specific characteristics of Market dynamically based on a Customer Segment supply & demand Volume Price is a function of Auctions Price is determined by quantity purchased competitive bidding
- 44. Investor Pitch Deck Competition There are ALWAYS competitors
- 45. Investor Pitch Deck Competition The Check Chart STARTUP COMP1 COMP2 COMP3 COMP4 User Ratings Y Y Y N Y Mobile App Y N Y N N Profile Y N N N Y Matching Social Y Y N Y N Sharing
- 46. Investor Pitch Deck Competition The Two x Two
- 47. Investor Pitch Deck Competition Why Do These Issues Matter? What Have You Done to Confirm and Validate That?
- 48. Investor Pitch Deck Financial Overview How Much You Need Why What Structure Previous investments Previous investors Committed To Round
- 49. Investor Pitch Deck Financial Overview Do I Present Financial Projections?
- 50. Investor Pitch Deck What Has Potential Investor Learned?
- 51. Investor Pitch Deck What Has Potential Investor • Learned? You Have a Killer Team • That Has Identified a Pain (or Desire) Point • In a VERY Large Market • And Have Developed a Fantastic Solution • That Is Already Gaining Substantive Traction • With an Exciting & Sustainable Distribution Plan • Which Will Generate Significant Revenues • Is Superior to the Competition • And Already Has Interested Funders