3. Introduction from IMN
Consumers and businesses receive an unheard of amount of junk email each and every day. In order to rise above
those deemed irrelevant or quickly deleted, email marketing needs to offer information of considerable value.
Email broadcasts that are not pertinent are likely to be viewed as spam by the user. Therein lies the challenge of
email marketing; it is an incredibly powerful and cost-effective marketing channel – but only when done correctly.
Since 1999, IMN has been providing interactive email and newsletter services to marketers across a variety of
industries. Not just newsletters, but truly effective and engaging content-rich vehicles for branding, educating and
moving consumers through the buying process.
Newsletters are an integral part of an overall strategy that relies on relevant content for reader engagement,
improved SEO and social sharing.
IMN is pleased to offer the MarketingSherpa Email Marketing Handbook-Second Edition. This research-based
handbook is an in-depth guide with actionable steps you can take to methodically improve the accuracy and
effectiveness of all your email marketing communications.
MarketingSherpa has provided a wealth of statistics, best practice processes and case study examples for you to
draw from when mapping out your email marketing strategy. We hope you find the Email Marketing Handbook a
valuable how-to resource that you refer to often.
IMN
www.imninc.com
marketing@imninc.com