Serena Software helps organizations orchestrate their application development, IT and business processes. More than 3,000 enterprises, encompassing almost one million users worldwide, depend on Serena’s Application Lifecycle Management, Service Management and Business Process Management solutions to deliver great applications with confidence and to automate important processes for speed, audit ability and efficiency...

1. Serena Software
Helping Organizations Orchestrate
Their Application Delivery, IT and
Business Processes
CORPORATE OVERVIEW

2. CORPORATE OVERVIEW
Serena Software at-a-Glance
Founded:
1980
Exceptional Support from Serena Headquartered:
Redwood City, California (U.S.A)
Global Offices:
The support from Serena has been New York, Los Angeles, Washington D.C.
unsurpassed. Their availability to Sao Paulo
assist in problem determination London, Paris, Madrid, Milan, Munich, Stockholm, Antwerp
and to provide a solution is exactly Singapore, Tokyo, Melbourne, Bangalore, Seoul
what our organization needs to
improve performance. We needed a Employees:
global and cost-effective approach, 700+
and this is exactly what Serena
delivers. Customers:
Over 3,000 leading enterprises with nearly 1 million users across all industries
and geographies
Global 500 Bank
Management Team:
John Nugent – President and CEO
Robert I. Pender, Jr. – CFO and SVP, Finance and Administration
Ed Malysz – SVP, General Counsel
David Hurwitz – SVP, Worldwide Marketing
Kamran Kheirolomoom – SVP, SBM Business Unit
Ali Kheirolomoom – Group VP, SBM Products & Solutions
Steve Brodie – Group VP, Application Lifecycle Management Business Unit
Peter Sianchuk – Group VP, Customer Experience & IT
Investors:
Silver Lake Partners, the leader in private investments in
technology-enabled industries
Learn More:
Visit serena.com
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3. CORPORATE OVERVIEW
Serena Software
Serena Software helps organizations orchestrate their application development, IT
and business processes. More than 3,000 enterprises, encompassing almost one
million users worldwide, depend on Serena’s Application Lifecycle Management,
Service Management and Business Process Management solutions to deliver great
applications with confidence and to automate important processes for speed,
auditability and efficiency.
Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices
in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in
private investments in technology-enabled industries.
Serena’s Vision: Orchestrated Processes
Processes are the connective tissue of enterprises. IT processes connect users to
services, services to operations, and operations to applications. Business processes
connect customers to services, services to fulfillment, fulfillment to production, and
production to development.
Processes are often disjointed. This may be because they start off small and then need
to scale, or because they can’t flexibly adapt to shifts in a business model. Whatever
the reason, disjointed processes are hard to speed up, hard to audit, hard to improve,
hard to scale and hard to modify.
Automated over 20 Business
Serena’s vision is that all important enterprise processes will one day be orchestrated.
Processes with SBM
Orchestrated processes are automated, transparent, configurable and connected.
Orchestration leads to dramatic improvements in cycle time, compliance, adaptability
and accountability.
We use SBM to automate over
20 business processes in IT Serena customers power their orchestrated processes with an orchestration engine
applications, data center operations, called Serena Business Manager (SBM). SBM underlays Serena’s Orchestrated ALM and
R&D, Quality, Supply Chain Orchestrated Service Management solutions. It is also used by hundreds of enterprises
management, and more. around the world to orchestrate a wide variety of IT and business processes, leading to
astounding results.
Global 500 Consumer SBM enables Serena Software to deliver tremendous value to customers, whether
Products Company focused on application delivery, IT service management or any other critical process.
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4. CORPORATE OVERVIEW
Serena Solution: Orchestrated Application Delivery
Serena Orchestrated ALM automates end-to-end application delivery from Demand-
to-Deployment. Orchestrated ALM helps IT organizations efficiently capture all
demand from their stakeholders, easily manage changes to requirements and
Orchestrated App Delivery software configurations, and deftly deploy releases with confidence. Serena has helped
in Action thousands of organizations make dramatic improvements in application delivery,
including greater visibility, faster time to market, higher stakeholder satisfaction and
lower costs.
We manage the lifecycle of software Demand to Develop to Deploy
change from initial request all Serena Orchestrated Application Delivery consists of three solutions powered by SBM,
the way to production release the process orchestration platform.
with Serena.
Serena Demand Management helps development leaders quickly prioritize
and deliver the right features and applications, communicate status across the
Global 500 Automotive Company
organization, and provide greater visibility and responsiveness. The solution provides
integrated capabilities for request and requirements management. Serena Demand
Management products include Dimensions RM and Prototype Composer.
Serena Development Management helps distributed development teams manage
and track changes to software configurations and timelines. The solution provides
capabilities for agile software development, software prototyping, and software
change and configuration management (SCCM) across UNIX, Linux, Windows and
mainframe platforms. Serena Development Management products include Dimensions
CM, Agile Planner and PVCS.
Serena Release Management automates the release process across platforms,
environments, and application tiers. Development organizations increase release
frequency while reducing manual labor and risks with Serena’s automated release
Control and Visibility over the
planning, release calendars, release automation, and release vault. Serena Release
Full Lifecycle
Management products include Release Control, Release Vault and Release Automation.
Orchestration by SBM: By connecting traditionally siloed processes and applications,
Serena products provide more SBM Orchestration provides greater visibility, insight and traceability into the
control and visibility into the full entire end-to-end application delivery process. It provides process automation and
lifecycle of software development, integration, common dashboards and metrics, and collaboration capabilities.
increasing the quality and reducing
the cost of the products we deliver Leverage What You Have
to our customers. Unlike traditional rip-and-replace approaches, Serena’s Orchestrated Application
Delivery approach easily integrates and works with existing tools and processes.
Dramatically minimizing point-to-point integration, orchestration ties tools into a
Global 500 Professional process backbone, from which their status updates flow into unified dashboards.
Services Company The result is a lower cost, more resilient and more actionable system.
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5. CORPORATE OVERVIEW
Serena Solution: Orchestrated Service Management
Serena Service Manager (SSM) is an out-of-the-box ITIL automation system
that reduces the cost of IT services, improves resolution time and boosts service
desk satisfaction. Serena Service Manager features contemporary ease-of-use,
Service Management Success comprehensive visibility and breakthrough deployment, configurability, extensibility
and integration options.
It does this by presenting out-of-the-box ITIL functionality in a fresh and highly
We have completely automated
accessible user interface. For instance, SSM’s configuration browser brings to life its
our Service Delivery processes underlying CMDB (Configuration Management Database), ensuring high levels of
with Serena. We deployed service agent acceptance.
request, incident and problem
management in just 90 days. More importantly, SSM presents to IT’s customers a walk-up-easy interface that is
inherently process-based. Thus SSM orchestrates service management processes from
the end user through to the service desk and on to operations and fulfillment.
Fortune 1000 Manufacturer
Built for DIY flexibility, SSM is visually configurable by non-technical administrators.
Thus it readily adapts to ongoing process changes driven by continuous improvement,
mergers and acquisitions, reorganizations and the other drivers that have historically
required expensive customization of ITSM systems. Even better, SSM is available from
the cloud, in a hybrid-cloud configuration or on-premises.
Serena Solution: Orchestrated IT and Business Processes
SBM powers Serena’s Orchestrated ALM and Orchestrated Service Management
solutions. Additionally, it is widely used to automate critical but often-changing
IT and business processes at more than 1,000 enterprises around the world.
Example processes automated by SBM include data center provisioning and change
management, issue and defect tracking, test case management, clinical trials
management and hundreds more.
A platform for creating and deploying process-based applications, SBM offers
Manage Mainframe SDLC breakthrough economics due to its visual composition of applications, built-in change
management and audit trails, instant deployment, enterprise scalability and modern
end-user accessibility. From the iPhone to the browser, SBM brings instant business
We use Serena ChangeMan ZMF to process orchestration to enterprise users wherever they are.
successfully manage our mainframe
software development lifecycle, Serena Solution: Mainframe Application Development
from initial development to Serena’s mainframe products are renowned in the most demanding IT shops around
deployment into production. the world for their capability and reliability, powering change and configuration
management processes in the world’s leading banks, governmental agencies and
telcos. Serena’s mainframe products include ChangeMan ZMF, Dimensions z/OS and
Global 500 Media Company StarTool, as well as Comparex.
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6. CORPORATE OVERVIEW
Summary of Serena Solutions
Orchestrated Application Delivery
Demand Management Serena Dimensions RM
Serena Prototype Composer
Development Management Serena Dimensions CM
Serena Agile Planner
Serena PVCS Professional
Release Management Serena Release Automation
Serena Release Control
Serena Release Vault
Mainframe Development Serena ChangeMan ZMF
Serena ChangeMan SSM
Serena StarTool
Serena Comparex
Orchestrated Service Management Serena Service Manager
Orchestrated IT and Business Processes Serena Business Manager
Please visit serena.com to learn more about our company, solutions, products
and customers.
Customers
Serena’s unique approach to ALM, Service Management and Process Management
delivers solutions that power confidence and process improvement for more than
3,000 active enterprise customers, encompassing almost one million users worldwide.
Serena solutions are used across industries, geographies and company sizes. Examples
of our successful customers include:
Aerospace & Defense Banking & Finance
U.S. Air Force Research Laboratory Barclays Bank Plc
BAE SYSTEMS plc Credit Suisse
CACI Deutsche Bank AG
Boeing Company JP Morgan Chase & Co.
European Space Agency UBS Financial Services Inc.
Lockheed Martin Corporation Citigroup
U.S. Naval Research Lab BBVA Compass
MTU Aero Engines GmbH BB&T
Automotive Insurance
American Honda Motors Co., Inc. CIGNA Corporation
Johnson Controls, Inc. Farmers Group, Inc.
Siemens Automotive SA Fidelity Investments
Chrysler Nationwide Mutual Insurance
Daimler AVIVA
Marquardt GmbH Progressive Insurance
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7. CORPORATE OVERVIEW
Insurance Government
Allstate Federal Trade Commission
Western & Southern Financial Group New York City Office of the
Premera Blue Cross Comptroller
Orchestrated Success United Health Care California Department of
Insurance
Business Services State of Maryland
Computer Sciences Corporation US Postal Service (USPS)
With Serena solutions, we’ve Honeywell International Inc.
transformed our application SAIC, Inc. Healthcare
lifecycle processes into an SunGard Trading and Risk Systems Abbott Laboratories
orchestrated, streamlined system, The Dun & Bradstreet Corporation Kaiser Permanente
from initial request to software Thomson Reuters CVS Caremark
deployment to the tracking of the TransUnion LLC Johnson & Johnson
programming hours spent on the TSYS Orchid Biosciences Europe Ltd
change. Because of this integrated WebMD Health Corp.
Communications & Media
process, we have realized significant
Cablevision Systems Corporation Retail
improvements in security,
France Telecom SA Best Buy Company, Inc.
accuracy and efficiency.
T-Mobile Nordstrom, Inc.
Verizon Safeway
Fortune 500 Virgin Mobile Starbucks Corporation
Insurance Company Vodafone Limited
Travel & Transportation
Entertainment Burlington Northern Santa Fe
MGM Mirage Choice Hotels International, Inc.
Technicolor, Inc. United Parcel Service, Inc.
Ticketmaster
Technology
Food & Beverage Intel
Cargill, Inc. Citrix
Frito-Lay, Inc. AT&T
The Procter & Gamble Company HP
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8. CORPORATE OVERVIEW
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AbouT SEREnA SoFTWARE Serena Software provides solutions
...................................................
that orchestrate application delivery, IT
operations and business processes for
the Global 2000. Serena’s mission is to
help enterprises orchestrate their world.
Its 3,000 active enterprise customers,
encompassing almost one million users
worldwide, have made Serena the largest
independent ALM vendor, and are now
using Serena to orchestrate IT service
management and many other processes.
Headquartered in Silicon Valley, Serena serves enterprise
customers from 29 offices in 14 countries. Serena is a
portfolio company of Silver Lake Partners, the leader in private
investments in technology-enabled industries. For more
information on Serena, visit serena.com.
www.serena.com info@serena.com
Copyright © 2011 Serena Software, Inc. All rights reserved. Serena is a registered trademark of Serena Software, Inc. All other product or company
names are used for identification purposes only, and may be trademarks of their respective owners. July 2011. Document ID: CO-BRO-071411