A brief presentation of what I have been doing in China. Lecture at Carleton University (Ottawa, Canada) for the students attending the Design Master.

1. hello.

2. Service
Design

3. It aims to ensure that service in-
terfaces are useful, usable, and de-
sirable from the client’s point of view
and effective, efficient, and distinc-
Service tive from the supplier’s point of view.
Service designers visualize, formu-
Design late, and choreograph solutions
to problems that do not necessar-
ily exist today; they observe and in-
terpret requirements and behavioral
patterns and transform them into
possible future services
(Birgit Mager)

4. Service for Social
Design innovation

5. s
ion in
o vat nd
inn ds a new
as r en re
e it thei ns a els)
e scrib l in a tio mod eeds
y d socia innov nd al n nd
pl h
sim bot ocial ices a soci es) a
We are
“ t . S , serv eet nativ s or
ans cts ly m lter ship
tha ir me odu ous n a tion
the s (pr ltane ly tha ela -
ea simu tive al r
id t a luli
c oci y, C
t ha re effe w s s” urr
a
n, M
Service for Social o
(m ate n at
e bor
cr la
e ion
l
ovat
Inn 10)
io
Design innovation c ol
ok
o cia , 20
f S lgan
o u
o M
e n B and
Op rice
( G
er-

6. Service for Social and Sustainability
Design innovation

7. Service for Social and Sustainability
Design innovation
social economic
environ
mental

9. An Acupunctural Design Approach, allows
the designer to work on small different micro
projects in synergy, producing a systemic effect
(F. Jegou)

12. 1_seek the potential
2_identify and strenghten
3_refine and synergize
4_bridge and connect
5_brand

14. ethnography
Rural Context

15. ethnography
Urban Context

16. ethnography
Urban Context

17. ethnography
Personas HOME
#4. WANG FANG
wife
24 1
23 2
3 COOPERATIVE
22
FIE
21
4
COMM. CENTER
#1. LU FU GUI Fields
Commercial
20
Center
5
villagers
19
6
PERSONA 1
18
Cooperative
coworkers
7
friends
Headquarter Home
FIELD coworkers
17
8
16
9
villagers
15 10
14 11
13 12
coworkers
#5. LIN GANG LEVEL OF INTERACTION
WIFE
FRIENDS
#2. ZHANG FENG
COWORKER A
#3. LIU FANG
COWORKER B
VILLAGERS
LOW MEDIUM HIGH

18. Project directions

19. project directions
Bamboo weaving

20. project directions
Sustainable agriculture

21. project directions
Communication Technology
*research project with Nokia

22. design a mobile device for the
inaccessible target
how we interpreted it
how digital communication devices can
help bridge the
social gap between rural and
urban China.

23. Personal use
6
Daily Life Facility Social Networking Tool
Local Long distance
communication communication
2
1
7 Design
Direction
4
Work Tool 3 Business Bridging Service
5
Work

24. beans
greens garlic qingmao
cai
fruit beans
rapeseed
spinach leek greens pepper
2. Residential house with patio

25. sp
of ac
pr e f
od or
uc th
ts e e
information space service
an xc
d ha
va ng
lu e
es

26. parse /dec ode /write
rfid rfid
xml
sim
I
hezuoshi
pc -pc parsing website / app
c onfirm
what people do
what machines do
interfaces

27. *
open source technology and possible to be
self-constructed

29. now there
should be a
video.

30. thank you.
Serena pollastri
sere.miru@gmail.com
seremiru.com