1. ENVISION. PLAN. EXECUTE. ATTAIN.

2. Sequoyah Associates is a Small Business and
Entrepreneur Advising, Coaching and Consulting
Practice focused on providing winning business
strategies and solutions for full business optimization.
 We work exclusively with the Small Business and
New Venture Executive and Entrepreneur, on a one-
on-one basis, first to determine the most critical
issue(s) or pressing problem(s) confronting business
growth, then to recommend a set of strategy solutions
to achieve business growth and optimization.

3.  For the Small Business Enterprise, we begin
with our Four-Step Business Assessment to
determine the present business condition. The
steps are:
1. Business Situation Assessment;
2. Review and Analysis;
3. Solution Recommendation; and
4. Customized Business Growth Plan.

4. Based on the Four Step Business Assessment,
Strategic Solution(s) are recommended focused
on the attainment of Business Growth
Optimization and include:
Strategy Development
Strategic Plan Development
Business Restructuring/Turnaround
Business Growth Optimization

5. For the New Venture, Business Startup or
Franchisee, we offer the following strategic
solutions for establishing first-stage business
planning and growth:
 Opportunity/Profitability Assessment
 Business Plan Development
 Business Plan Review
 Commercialization Plan Development
 STTR/SBIR Grant Development

6. Our experience suggests that when a Small Business is
optimizing its core business competencies, is structured
to maximize competitive advantages and has a strategic
business growth framework, it is attaining Business
Growth Optimization accomplished through a three–tier
Archetype such as:
 The SOLE Framework,
 Hedge Hog Model and
 Cultural Competitiveness Organization.

7. Our SOLE Framework will:
 Solve business issues and meet strategic objectives,
 Optimize growth by meeting customer needs,
 Leverage the principle business core competency, and
 Establish a competitive baseline to achieve success

8. The Hedge Hog Model develops three strategic
criteria for establishing Business Growth
Optimization:
 What you can be the best in the world at;
 What you are most passionate about; and
 What drives your economic engine.

9. The Third Tier in establishing Business Growth
Optimization is to develop a Cultural
Competitiveness Organization
 Based on organizational shared values, direction,
mission and belief that the primary focus of an
organization is to:
 First Meet Customer Needs, followed by
 Employee Empowerment to meet those needs,
 Community Involvement,
 Common Business Sense Approaches to Conservation, and
 Attention to Stockholders Interests.

10. Solve business issues and
meet strategic objectives.
Optimize growth by
meeting customer needs.
Establish a competitive
baseline to achieve success.
Leverage your principle
business core competency.
The SOLE Framework
THE HEDGE HOG MODEL
What you can
be the best in
the world at.
What you
are most
passionate
about.
What
drives your
economic
engine.
Customer
Needs
Employee
Empowerme
nt
Community
Involvement
Business Conservation
Stockholders Interests
CULTURAL COMPETITIVENESS
ORGANIZATION

11. As the Managing Partner for Sequoyah
Associates, Mr. Gerald S. “Sandy” Graham
engages clients focused on the multiple
stages of business growth, where he has a
record of:
 Successfully attaining business strategy and development
goals,
 Achieving business growth initiatives for new ventures and
small business enterprises, with
 Expertise in Business Growth and Optimization.
What I provide for you is a first-hand insight to what constitutes success, and how to achieve it. I offer strong value as a proven,
experienced business optimization and growth catalyst where resolve, persistence, dedication, and consistently executing a
winning strategy leads to successful business growth."

12.  Sandy Graham has a 20 year comprehensive track record as a
Business Growth and Optimization Catalyst which has
enabled him to attain strategic business objectives for new
ventures, small business enterprises, franchisees, and global
firms such as IBM Global Services, ESI International, and
Verizon.
 Sandy holds an MBA with concentrations in
Entrepreneurship and Management Leadership, a Masters in
Economics, is a 2004 Ewing Marion Kauffman Foundation
Intern, is the author of “See the Green$: The Achievement of
Your Entrepreneurial Dreams” scheduled to be released late
2010.

13. Sequoyah Associates has teamed with strategically
selected firms to offer an expanded set of client offerings:
 Business Accelerated Market Expansion & Funding –
Bucknell-Petrilak & Associates at www.b-passociates.com .
 Go - To - Market Strategies – ValMark Group Inc
at www.valmarkgroup.net/id34.html.
 Mobile & Social Media Marketing– Strategic Growth
Concepts at www.StrategicGrowthConcepts.com.

14.  We invite you to give us a call for a no-cost
consultation to discuss how we can help you establish
the strong foundation to achieve your strategic business
objectives.
 All fees and advising and consulting engagement terms
are discussed during our consultation providing you
with the requisite information to make the decision on
when we can get to work in helping you achieve your
goals.
ENVISION. PLAN. EXECUTE. ATTAIN.

15. Gerald S. “Sandy” Graham
MANAGING PARTNER
SEQUOYAH ASSOCIATES
Phone: 813-389-2725
Email: sandygraham@sequoyahassociates.com
LinkedIn: www.linkedin.com/in/sandygrahammba
Twitter: http://twitter.com/seqassoc
Blog: http://sandy1graham.wordpress.com