Whether it’s video, text, podcasting, webinars or an amalgamation of all of them remember that you’re in it to inspire your visitors to become active participants and remember to thank them when they do.
11. Workshop Overview Ego and Competitive Searching. Why Social Media is much bigger than Facebook Blogging and Where to Begin Understanding LinkedIn Twitter & Facebook Updates SEO vs SEM (Pay Per Click) How to Know When It’s Working Target Market Research in Real Time. New Media Brand Building Networking Like There’s No Tomorrow. Recap Q&A But this is social, so ANYTHING can happen!
12. Social Networks in a Nutshell Social Networks allows individuals and organizations to demonstrate their expertise online, building a searchable resume of their skills and services to attract new clients while branding them as thought leaders within their industries…. OK What!??
13. Traditional Media Let’s back up. New Media Blogs Newspapers YouTube Television Radio iTunes – Playlists CDs Web Apps
15. Where people gather together to talk about things they’re passionate about. Social Networks Are… "Social media has permanently transformed the way people connect and share information. The brand that gets this, wins"
16. 2/3 of the Global Internet Community Visit Social Networks. Social Networking 4TH Most Popular Online Activity (Ahead of Email) (Search, Portals, Software..) Google Search is falling behind in delivering breaking news due to services such as Twitter. Professional Bloggers receive hundreds of PR pitches a day. Tip: Send them love letters not PR Pitches Social Facts
17. Time spent on social networks is growing 3x faster than the rest of the Web. 10% of All Internet Time is on Social Networks. If you are a fan of democracy, you will like social media, no more hierarchy due to user driven news and communities. Still Not Convinced?
24. What do you do when your at a party? Entertain people Help others Meet, Shmooz and Interact Invite them to visit! What happens when you meet people? Word of mouth Expand your circle. Give them Chips and Dip! (on your blog) Social Media Party Principle
25. How often do you search your own name or brand? (Google Search, Blog, Video, Images) How well do you listen? How much do you care? Do you know what others are saying about you, your brand or your competitors? Search all the time and engage! Egosearching - What can I find out about you?
26. Blogs are dynamic websites that are organized by Blog Posts. Over time, the blog becomes a collection of posts reflecting your perspective. Each post becomes an individual discussion. News and information has become a 2 way street. RSS Feeds distribute your posts through the web. (more on this later) Blogging – Generate Exposure
27. A few words about Wordpress A few words about Blogger Alternatives: Tumbler, Storylr, Posterous, Chi.mp Search Engines LOVE blogs, Search Engines Depend On Textual Content Blogs - continued
28. It’s about identifying a need for your readers. Useful content keeps readers coming back Be consistent, blog every day / week. Connect with your readers. Dialog. Sorry: It won’t happen in a day. Go from 1 – 5 – 10 – Hundreds… Q. So what does a successful blog look like? A. A passionate one. Blogs - continued
29. Dissecting a successful blog Email List Navigation RSS Feed Interesting, Useful content Social Links Blog posts turn passive readers into active participants. http://www.chrisbrogan.com/
33. More Professional Networks TalkingBiznowBusiness services for the business community. Plaxo Connect your family and busienss network. Netparty Organize networking events. Ryze.com, - Communicate with others in your industry. Xing.com – Far more people from Europe and Asia eCademy – strong focus on creating business connections.
34. Build your professional network Get recommendations / recommend Discover groups, join & participate. Meet industry influencers. Create targeted groups. Be an influencer. Complete your profile, including a picture. Remember it’s a Social Network. People want to connect, not be sold to… Linkedin.com Takeaways
35. “If Linkedin is about the people you know. Twitter is about the people you’d like to know.” Twitter “a micro-blog” started with a simple question: What are you doing? 45 million members later… 20 million in the US. Twitter & Facebook
36. Twitter Intro Don't be scared of the amount of info coming your way! Engage, make new online friends, reply and retweet interesting stuff Spark conversations with new people every day.
53. Share The Important Stuff Anabellepimient GMblogs Oprah 2drinksbehind I wasbjust in a plane crash! HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY We are the last generation of people who are disconnected
54. So How Many Ways Can People Interact Online? Searching Content Reading Content Posting Content
55. Set objectives first. Blogs without a strategy wither and die. Transactions, Leads, Conv… Don’t be afraid to experiment. Video, Audio, Text, etc… Build a roadmap to engagement. Find your voice. Corporate vs Personalor Both?! Examine the costs and benefits Define an editorial policy. Decrease support calls? Transparency is a must The Good, The Bad and the Ugly! A good marketer listens to what is said Complaints, Compliments, Problems, Questions, Crisis, Competitor Social Media Strategy
57. Over the 1st five months, they achieved steady growth in the audience for each blog. By testing design, editorial content, plug-ins and posting frequency. Then they joined Twitter… Business.com Case Study (2)
58. An account was open that corresponds with each blog. @B2BonlineMktg - @Whatworks They followed Key Players in the B2B industry Searching for relevant discussions @B2BonlineMktgat 5,138 followers @Whatworks at 3,404 followers Business.com Case Study (3)
60. CEO on Twitter Funny, helpful and trustworthy Many employees are Tweeting $1 million in Twitter Related sales Also on Facebook and Blogs Aquired by Amazone.com Zappos
61. Turned user feedback into a social network 15,000 Followers Employees dedicated to community Generated $3 Million sales @DellOutlet Critical relationship builder. Dell
63. World’s leading social network 4 Billion minutes spent on FB every day 50% Americans log in once a day 55.7% Females, 42.2% Males (single guys take note) Facebook population growing at a phenomenal pace. If Facebook were a country, it would be 8th most populated pace in the world. Why Facebook Matters
65. Facebook Knobs & Buttons Fan Pages: Free public pages controlled by you, to an extent.
66. If you’re not searching, you don’t know what your missing. Never expect people to find you/brand. Connect. Invite people to visit your blog, Twitter, linkedin. Your profile reflects you. 1st Impressions count. Build your Fan Page early. Make it useful. Be there, before your competitor is. Facebook users are visual creatures. Enrich your status with images & video Facebook Takeaways
78. Care Interact, A LOT Be ready for change, Social networks come and go. Get involved early Understand your visitor stats Oh, by the way… Your competitors already know all this. Workshop Quick Takes
79. Social Networks Replaces Emails Web Users are Mobilizing (Thanks iPhone) Crowdsourcing Growing as Budgets Plummet More Rich “LIVE” Media at a Higher Quality. “Social Media” will be known as Good Business Trends to watch in 2010
80. THANK YOU !! Oren Todoros Orento@gmail.com www.orentodoros.com
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