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Mary Bowling Searchfest Local Search Presentation

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Mary Bowling's tips and tricks for local search engine optimization

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Optimizing for Local Search Success by Mary Bowling seOverflow.com
seOverflow.com ,[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
We’ll Talk About… ,[object Object],[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
Local Business Challenges: Optimizing for Local Search is different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
Local Business Challenges: To be present wherever potential customers are looking for you MaryBowling.com SEOverflow.com Universal Search Secondary Local Search Engines Local 10 pack - Google Local 3 Pack – Yahoo! Major Local Search Engines Local/Social Sites Internet Yellow Pages Local Directories Industry Directories Niche Search Engines
On Page Optimization for both Universal Search and Local Search ,[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
On Page Optimization for multiple locations ,[object Object],[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
What’s Wrong with This Page? MaryBowling.com SEOverflow.com
TIP: Give Your Biz a Tagline ,[object Object],MaryBowling.com SEOverflow.com
Standardization Builds Trust standardize your information across the web ,[object Object],[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
Optimize Your Biz Listings to help them rank ,[object Object],[object Object],[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
Optimize Your Biz Listings to help them rank ,[object Object],[object Object],MaryBowling.com SEOverflow.com
Optimize Your Biz Listings to attract customers ,[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
Create Citations what are they? ,[object Object],[object Object],MaryBowling.com SEOverflow.com
Create Citations why you need more citations ,[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
The Impact of Reviews Reviews + Local Search = perfect match. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
The Impact of Reviews Ratings and reviews influence rankings ,[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
The Impact of Reviews Ratings can influence personalized rankings MaryBowling.com SEOverflow.com
The Impact of Reviews Ratings and reviews influence CTR ,[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
TIP: Ask for Reviews but only from happy customers ,[object Object],[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
TIP: Get Local Links ,[object Object],[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MaryBowling.com SEOverflow.com
Resources MaryBowling.com SEOverflow.com Updated White Paper: SEO for Wordpress Blogs A Non-Techie’s Guide available at Optimized! http://www.marybowling.com

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